5 Reasons Why
You SUCK
on iTunes!
... and what you can do about it.

#1: No iTunes:
elements.

CHANNEL
<itunes:author>
<itunes:category>
<itunes:image>
<itunes:summary>
ITEM
<itunes:author>
<itunes:duration>
<itunes:subtitle>
<itunes:summary>
SPECIAL
<itunes:explicit>
<itunes:keywords>
<itunes:owner>
<itunes:block>
<itunes:new-feed-url>

CHANNEL
<itunes:author>
<itunes:category>
<itunes:image>
<itunes:summary>

ITEM
<itunes:summary>
<itunes:subtitle>
<itunes:author>
<itunes:duration>

SPECIAL
<itunes:keywords>
<itunes:owner>
<itunes:block>
<itunes:new-feed-url>
<itunes:explicit>

#1: No iTunes:
elements.
The Fix:
Learn it. Know it. Live it.

#2: iTunes ID3
tags rewrites.

<TITLE> of Episode/Post
Year Downloaded
<TITLE> of Show
Podcast

#2: iTunes ID3
tags rewrites.
The Fix:
Title of blog = title of show.
Title of post = title of episode.

#3: All episodes
look the same.

#3: All episodes
look the same.
The Fix:
Keep <title> short & branded.
Load <itunes:subtitle>.

#4: Terrible
description.

#4: Terrible
description.
The Fix:
Describe your SHOW!

#5: I can’t find
your show.

Don’t know the author’s name.
Know that it is a podcast novel
about pirates.

Don’t know the author’s name.
Know that it is a podcast novel
about pirates.

Don’t know the name of the
show or producer.
Know that it is based out of New
Jersey & is about social activism.

Don’t know the name of the
show or producer.
Know that it is based out of New
Jersey & is about social activism.

#5: I can’t find
your show.
The Fix:
Good keywords.
Use descriptive text.

#1: No <iTunes:> elements.
#2: iTunes ID3 tag rewrites.
#3: All episodes look
the same.
#4: Terrible description.
#5: I can’t find your show.

Evo Terra