5 Reasons Why
     You SUCK
      on iTunes!
... and what you can do about it.
#1: No iTunes:
    elements.
CHANNEL
<itunes:author>
<itunes:category>
<itunes:image>
<itunes:summary>

                    ITEM
                    <i...
CHANNEL
<itunes:author>
<itunes:category>
<itunes:image>
<itunes:summary>
ITEM
<itunes:summary>
<itunes:subtitle>
<itunes:author>
<itunes:duration>
SPECIAL
<itunes:keywords>
<itunes:owner>
<itunes:block>
<itunes:new-feed-url>
<itunes:explicit>
#1: No iTunes:
    elements.
        The Fix:
   Learn it. Know it. Live it.
#2: iTunes ID3
    tags rewrites.
<TITLE> of Episode/Post
                          Year Downloaded

<TITLE> of Show




Podcast
#2: iTunes ID3
    tags rewrites.
          The Fix:
  Title of blog = title of show.
 Title of post = title of episode.
#3: All episodes
  look the same.
#3: All episodes
  look the same.
        The Fix:
 Keep <title> short & branded.
    Load <itunes:subtitle>.
#4: Terrible
    description.
#4: Terrible
    description.
       The Fix:
    Describe your SHOW!
#5: I can’t find
    your show.
Don’t know the author’s name.

Know that it is a podcast novel
about pirates.
Don’t know the author’s name.

Know that it is a podcast novel
about pirates.
Don’t know the name of the
show or producer.

Know that it is based out of New
Jersey & is about social activism.
Don’t know the name of the
show or producer.

Know that it is based out of New
Jersey & is about social activism.
#5: I can’t find
    your show.
       The Fix:
      Good keywords.
    Use descriptive text.
#1: No <iTunes:> elements.
#2: iTunes ID3 tag rewrites.
#3: All episodes look
    the same.
#4: Terrible description.
#5: ...
Evo Terra
5 Reasons Why Your Podcast Sucks On Itunes
5 Reasons Why Your Podcast Sucks On Itunes
5 Reasons Why Your Podcast Sucks On Itunes
5 Reasons Why Your Podcast Sucks On Itunes
5 Reasons Why Your Podcast Sucks On Itunes
5 Reasons Why Your Podcast Sucks On Itunes
5 Reasons Why Your Podcast Sucks On Itunes
5 Reasons Why Your Podcast Sucks On Itunes
5 Reasons Why Your Podcast Sucks On Itunes
5 Reasons Why Your Podcast Sucks On Itunes
5 Reasons Why Your Podcast Sucks On Itunes
5 Reasons Why Your Podcast Sucks On Itunes
5 Reasons Why Your Podcast Sucks On Itunes
5 Reasons Why Your Podcast Sucks On Itunes
5 Reasons Why Your Podcast Sucks On Itunes
5 Reasons Why Your Podcast Sucks On Itunes
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5 Reasons Why Your Podcast Sucks On Itunes

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Transcript of "5 Reasons Why Your Podcast Sucks On Itunes"

  1. 1. 5 Reasons Why You SUCK on iTunes! ... and what you can do about it.
  2. 2. #1: No iTunes: elements.
  3. 3. CHANNEL <itunes:author> <itunes:category> <itunes:image> <itunes:summary> ITEM <itunes:author> <itunes:duration> <itunes:subtitle> <itunes:summary> SPECIAL <itunes:explicit> <itunes:keywords> <itunes:owner> <itunes:block> <itunes:new-feed-url>
  4. 4. CHANNEL <itunes:author> <itunes:category> <itunes:image> <itunes:summary>
  5. 5. ITEM <itunes:summary> <itunes:subtitle> <itunes:author> <itunes:duration>
  6. 6. SPECIAL <itunes:keywords> <itunes:owner> <itunes:block> <itunes:new-feed-url> <itunes:explicit>
  7. 7. #1: No iTunes: elements. The Fix: Learn it. Know it. Live it.
  8. 8. #2: iTunes ID3 tags rewrites.
  9. 9. <TITLE> of Episode/Post Year Downloaded <TITLE> of Show Podcast
  10. 10. #2: iTunes ID3 tags rewrites. The Fix: Title of blog = title of show. Title of post = title of episode.
  11. 11. #3: All episodes look the same.
  12. 12. #3: All episodes look the same. The Fix: Keep <title> short & branded. Load <itunes:subtitle>.
  13. 13. #4: Terrible description.
  14. 14. #4: Terrible description. The Fix: Describe your SHOW!
  15. 15. #5: I can’t find your show.
  16. 16. Don’t know the author’s name. Know that it is a podcast novel about pirates.
  17. 17. Don’t know the author’s name. Know that it is a podcast novel about pirates.
  18. 18. Don’t know the name of the show or producer. Know that it is based out of New Jersey & is about social activism.
  19. 19. Don’t know the name of the show or producer. Know that it is based out of New Jersey & is about social activism.
  20. 20. #5: I can’t find your show. The Fix: Good keywords. Use descriptive text.
  21. 21. #1: No <iTunes:> elements. #2: iTunes ID3 tag rewrites. #3: All episodes look the same. #4: Terrible description. #5: I can’t find your show.
  22. 22. Evo Terra
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