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Review of top 10 FTSE 100 companies' activites and social media approach

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  • 1. Review of Top 10 FTSE 100 companies’ activities and social media approach
    Evonomie® Ltd
  • 2. What we did
    We measure companies’ online activities using The Social Media Balance Sheet™ to deliver a single snapshot of a company’s social media activity.
    We carried out research to determine the social media being actively used (within the last 2 months) using our Social Media Balance Sheet™ of 10 of the FTSE 100 companies chosen at random. 
  • 3. Introduction
    The companies reviewed were:
    Lloyds Banking Group PLC
    Vodafone Group Plc
    Royal Bank of Scotland Group PLC
    BP Plc
    National Grid Plc
    Barclays PLC
    BT Group PLC
    Income & Growth VCT
    HSBC Holdings PLC
    Prudential Plc
  • 4. Social media tools used by companies reviewed
    The most popular social media tools used were Twitter and Facebook
  • 5. Social media tools used by company
  • 6. Social media uses in this group
    Those using social media use it for the following:
    Customer care
    Recruiting
    To inform / build brand awareness
    To gather information / research
    To hold competitions
    To provide product demos
  • 7. Conclusions
    Our initial conclusions as to the
    social media being used are:
    Twitter and Facebook are the most popular.
    Blogging and photo sharing is not popular.
    Financial services are the lowest users of social media.
  • 8. The Future
    Over the next 5 years social media tools will change our business models yet these giant corporations are largely ignoring its potential.
    One of the challenges is that failure to adopt social media may result in others (detractors, campaigners) taking your share of the voice and controlling your message.
  • 9. Want to know more about social media tools?
    Quick Win Digital Marketing is available asa book from Oak Tree Press in Ireland
    and an iPhone app from the iTunes Store
    01543 258522
    http://www.evonomie.net
    http://www.linkedin.com/companies/evonomie