• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Review of top 10 FTSE 100 companies' activites and social media approach
 

Review of top 10 FTSE 100 companies' activites and social media approach

on

  • 1,289 views

 

Statistics

Views

Total Views
1,289
Views on SlideShare
1,284
Embed Views
5

Actions

Likes
1
Downloads
5
Comments
0

1 Embed 5

http://www.linkedin.com 5

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Review of top 10 FTSE 100 companies' activites and social media approach Review of top 10 FTSE 100 companies' activites and social media approach Presentation Transcript

    • Review of Top 10 FTSE 100 companies’ activities and social media approach
      Evonomie® Ltd
    • What we did
      We measure companies’ online activities using The Social Media Balance Sheet™ to deliver a single snapshot of a company’s social media activity.
      We carried out research to determine the social media being actively used (within the last 2 months) using our Social Media Balance Sheet™ of 10 of the FTSE 100 companies chosen at random. 
    • Introduction
      The companies reviewed were:
      Lloyds Banking Group PLC
      Vodafone Group Plc
      Royal Bank of Scotland Group PLC
      BP Plc
      National Grid Plc
      Barclays PLC
      BT Group PLC
      Income & Growth VCT
      HSBC Holdings PLC
      Prudential Plc
    • Social media tools used by companies reviewed
      The most popular social media tools used were Twitter and Facebook
    • Social media tools used by company
    • Social media uses in this group
      Those using social media use it for the following:
      Customer care
      Recruiting
      To inform / build brand awareness
      To gather information / research
      To hold competitions
      To provide product demos
    • Conclusions
      Our initial conclusions as to the
      social media being used are:
      Twitter and Facebook are the most popular.
      Blogging and photo sharing is not popular.
      Financial services are the lowest users of social media.
    • The Future
      Over the next 5 years social media tools will change our business models yet these giant corporations are largely ignoring its potential.
      One of the challenges is that failure to adopt social media may result in others (detractors, campaigners) taking your share of the voice and controlling your message.
    • Want to know more about social media tools?
      Quick Win Digital Marketing is available asa book from Oak Tree Press in Ireland
      and an iPhone app from the iTunes Store
      01543 258522
      http://www.evonomie.net
      http://www.linkedin.com/companies/evonomie