Review of Top 10 FTSE 100 companies’ activities and social media approach Evonomie® Ltd
What we did We measure companies’ online activities using The Social Media Balance Sheet™ to deliver a single snapshot of a company’s social media activity. We carried out research to determine the social media being actively used (within the last 2 months) using our Social Media Balance Sheet™ of 10 of the FTSE 100 companies chosen at random.
Introduction The companies reviewed were: Lloyds Banking Group PLC Vodafone Group Plc Royal Bank of Scotland Group PLC BP Plc National Grid Plc Barclays PLC BT Group PLC Income & Growth VCT HSBC Holdings PLC Prudential Plc
Social media tools used by companies reviewed The most popular social media tools used were Twitter and Facebook
Social media uses in this group Those using social media use it for the following: Customer care Recruiting To inform / build brand awareness To gather information / research To hold competitions To provide product demos
Conclusions Our initial conclusions as to the social media being used are: Twitter and Facebook are the most popular. Blogging and photo sharing is not popular. Financial services are the lowest users of social media.
The Future Over the next 5 years social media tools will change our business models yet these giant corporations are largely ignoring its potential. One of the challenges is that failure to adopt social media may result in others (detractors, campaigners) taking your share of the voice and controlling your message.
Want to know more about social media tools? Quick Win Digital Marketing is available asa book from Oak Tree Press in Ireland and an iPhone app from the iTunes Store 01543 258522 http://www.evonomie.net http://www.linkedin.com/companies/evonomie