Twitter beyond basics

Best practice on using Twitter for business

           www.evonomie.net
Twitter has reached 100 million accounts yet only 20
million are active. How do you manage your Twitter
account when you a...
Delegate and share -
                    TweetDeck
There are several tools that help you manage
Twitter accounts e.g. your...
Delegate and share -
                      CoTweet
CoTweet is free and shows who’s ‘on duty’ at any
one time. This is a us...
Manage your followers

As the number of people you’re
following grows, there are
different ways to manage your
followers:
...
Create Talking Points
Abandonment of social media is high as people
don’t know what to talk about. This is especially true...
Beware – one size does not
                        fit all
There are many twitter tools such as Auto-
Responders, but proc...
Promoted tweets and
                       trends
Promoted Tweets are intended to be useful to the
audience and will be cl...
How else can we use
                            Twitter?
• Promote time-limited offers – the last few seats for a movie
  ...
• Book /apps here




We’ve adapted this from the books
Quick Win Marketing and Quick Win
Digital Marketing
        Market...
Get some expert help
• Evonomie® is a social media consultancy. We
  help companies and agencies by analysing and
  develo...
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Evonomie twitter beyond basics

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This presentation shows how Twitter users can better manage and make more of this social media tool.

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Evonomie twitter beyond basics

  1. 1. Twitter beyond basics Best practice on using Twitter for business www.evonomie.net
  2. 2. Twitter has reached 100 million accounts yet only 20 million are active. How do you manage your Twitter account when you also have a day job? How do you get others involved? And what do you talk about? It’s clear there are several companies making Twitter p g work for them and we’re now up to 65 million Tweets a day. This presentation shows how Twitter users can better manage and make more of this social media tool.
  3. 3. Delegate and share - TweetDeck There are several tools that help you manage Twitter accounts e.g. your own, your company’s, your clients’. TweetDeck is free and easy to use but you need the user name and password for the account. That’s OK if you have a company account.
  4. 4. Delegate and share - CoTweet CoTweet is free and shows who’s ‘on duty’ at any one time. This is a useful feature for companies using Twitter as a customer service tool. The paid-for enterprise version enables users to assign tasks (such as responding to followers or manage issues). CoTweet also allows you to schedule tweets, monitor trends and keywords.
  5. 5. Manage your followers As the number of people you’re following grows, there are different ways to manage your followers: • Use Tweetdeck and nominate certain followers as ‘favs’, set up a fav column. • Create lists in Twitter and add certain followers to specific lists, e.g. I have a list of UK journalists so that I can zoom into latest news items from this particular group. Your lists can be private or can be shared and public.
  6. 6. Create Talking Points Abandonment of social media is high as people don’t know what to talk about. This is especially true in smaller organisations with fewer people involved, as well as larger organisations where staff don’t have a brief other than ‘to engage with our customers”. g g Tweet ideas: • What is your business doing? • Where are you working? • What are your special offers? • Ask for feedback • Post useful news stories, interesting statistics
  7. 7. Beware – one size does not fit all There are many twitter tools such as Auto- Responders, but proceed with caution. A recent DM (direct message) I received after following Austin Reed (men’s & women’s clothing) was “Thanks for following us. Check out Suits to Boots: A g Gentleman's Guide for tips and hints http://www.facebook.com/suitstobootsaust” I responded that I’d rather wear women’s clothes if it was all the same to them. One size doesn’t fit all and if you’re using automatic tools, check that they do work with your customer base.
  8. 8. Promoted tweets and trends Promoted Tweets are intended to be useful to the audience and will be clearly labelled as “promoted" when an advertiser is paying, but they look like regular Tweets and will be sent to the timelines of those who follow a brand. There are opportunities pp to retweet promoted tweets – giving advertisers greater viral marketing opportunities. Promoted Trends is the ultimate in ambush marketing. An extension of Promoted Tweets, Promoted Trends will include trends based on events, time and context. Again this is only open to Twitter’s advertising partners.
  9. 9. How else can we use Twitter? • Promote time-limited offers – the last few seats for a movie starting in 30 minutes time, for example. • Create and organise events online and ‘tweetups’ offline – using Twtvite. • Make coupons for special offers for Twitter customers – using Twtqpon. Twtqpon • Post jobs and get applications online via Twitter – on Twtjobs. • Provide customer service and gain feedback from customers on products or services. • Test and promote new products. • Build mailing lists. • Piggy-back on current events and provide a relevant offer – this is the essence of Twitter‘s Promoted Trends. • Create a Twitter business card – Twtbizcard.
  10. 10. • Book /apps here We’ve adapted this from the books Quick Win Marketing and Quick Win Digital Marketing Marketing. For answers to digital marketing questions see Quick Win Digital Marketing by Annmarie Hanlon and Joanna Akins (Book available from Oak Tree Press and App available from iTunes store).
  11. 11. Get some expert help • Evonomie® is a social media consultancy. We help companies and agencies by analysing and developing their social media presence.. • We can recommend reputable SEO companies, website companies and graphic designers. • Contact us www.evonomie.net • T 01543 258522

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