Redesigning KFF.org: Battle Entropy

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In this presentation, Evonne Young and Robin Sidel walk through the redesign process for the Kaiser Family Foundation website and explain how the organization brought 20-years of data in WordPress. …

In this presentation, Evonne Young and Robin Sidel walk through the redesign process for the Kaiser Family Foundation website and explain how the organization brought 20-years of data in WordPress. Topics covered: content migration, development of faceted search, information architecture,

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  • 1. REDESIGNING KFF.ORG Battle Entropy
  • 2. Where We Started What was happening in 2003? • Facebook was a college network. • MySpace & Friendster were cool. • No Twitter. • No YouTube. • Palm Pilots and Blackberries; no smartphones. • Flash was big. And here’s where we landed: www.kff.org
  • 3. Redesign Goals • Create a more cohesive web presence by consolidating websites. • Create an intuitive site architecture to reflect how users search and user information. • Improve search. • Make content more accessible on a variety of devices. • Streamline CMSs and improve efficiency and ease of posting content.
  • 4. The Kaiser Family of Sites
  • 5. The Process: In the Beginning • Engaged staff from the beginning and throughout the process. • Defined goals. • Got buy-in from senior management and our board and stayed in touch with them throughout the process. • Developed comprehensive RFP, selecting firms that specialize in a variety of CMSs.
  • 6. Why WordPress? 20 minutes later… Matt Mullenweg: Drew Altman: We’re starting to redesign our website. Here, check out how your home page would look in WordPress.
  • 7. Why We Really Chose WordPress • Kff.org is a deep, complex site. Why not Drupal? – Alley Interactive first pitched Drupal. – Concerns about ease-of-use and costly and labor-intensive upgrading. • WordPress’ intuitive backend. • Beginning to see other enterprise-wide sites developed on WordPress. • Ability to use plugins: Slideshare and Verite. • Open source environment would allow us freedom to develop new features quickly and at low-cost.
  • 8. Moving Mountains (of data): Prepping for the Migration • Evaluate content types – We ended up with 30+ custom content types • Evaluate what historical content to migrate – We ended up migrating 90% of content • Convened an organization-wide taxonomy task force – Reorganized content for topic-based website – Resulted in 10 topics, 150 site-wide tags, plus 2 additional taxonomies • Planned for a more visual website – “Let Data Tell the Story” – Convened task force to research new ways to visualize our data – Prepped for ability to feature data graphics in key places on new site
  • 9. Lessons Learned • Content migration was an iterative process. • It’s never too early to clean up your current site and remove content that’s no longer useful. (This will take longer than you think.) • Don’t underestimate the amount of time a successful migration will take. • Prepare for a period of dual entry.
  • 10. Designing for Digital First Strategy • Design needed to account for how to present 100+ page reports online and present reports with heavy use of charts/slides. • Make fact sheets easy to read, easy for search engines to discover content and easy to update. • Present large amounts of data. • Highlight the stable of Kaiser’s slides. • Give graphics & interactives more visibility.
  • 11. Search • Alley Interactive worked with VIP to develop for kff.org the first faceted search for elastic search. • Ability for users to refine by types of content, tags and topics. • Still user testing.
  • 12. Join the Battle Coming This Month to a Computer, Tablet, or Phone near you! Questions?