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Twitter For Education and Private Schools - Webinar 10/23/12
 

Twitter For Education and Private Schools - Webinar 10/23/12

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Slides for webinar on edSocialMedia http://www.edsocialmedia.com/2012/10/webinar-10-instantly-actionable-ways-to-leverage-twitter/

Slides for webinar on edSocialMedia http://www.edsocialmedia.com/2012/10/webinar-10-instantly-actionable-ways-to-leverage-twitter/

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    Twitter For Education and Private Schools - Webinar 10/23/12 Twitter For Education and Private Schools - Webinar 10/23/12 Presentation Transcript

    • 10 Instantly Actionable Ways To Leverage Twitter + Presented by: Dan Shure @dan_shure www.evolvingseo.com
    • Dan Shure Owner/consultant at Evolving SEO SEOmoz Associate @dan_shure http://bitly.com/ESMtwitterdan
    • 1. Twitter Is NOT
    • 1. Twitter Is NOT …blogging.
    • 1. Twitter Is NOT…spam email blasting.
    • 1. Twitter Is NOT …a vacuum.
    • 2. Twitter IS…
    • 2. Twitter IS……a powerful listening tool.
    • 2. Twitter IS……excellent for making new connections.
    • 2. Twitter IS……for communicating (think “public text messaging”).
    • 2. Twitter IS… …the perfect team player(combine it with other social networks).
    • 3. WHY Use Social Media? …build awareness.
    • 3. WHY Use Social Media?It‟s like a virtual tour of your campus.
    • 3. WHY Use Social Media? Trust.
    • 3. WHY Use Social Media?Attract prospective students.
    • 3. WHY Use Social Media?People are searching for your school‟s Twitter account.
    • Ten Tons Of Actionable Ways To Use Twitter
    • Create A Beautiful ProfileHigh quality photos and logo.
    • Create A Beautiful Profile Simple is powerful.
    • Who‟s Tweeting?Explain;•That you‟re a school•What the feed content is•Who is doing the tweeting
    • Who‟s Tweeting?Explain;•That you‟re a school•What the feed content is•Who is doing the tweeting
    • Amplify School ContentStudent blog about trip to Denmark
    • Host A Contest On TwitterTweet announcing the contest.
    • Host A Contest On Twitter An example entry.
    • Host A Contest On TwitterStudents have to tweet photo with #hashtag
    • Use InstagramPhotos offer compelling and engaging content.
    • Use InstagramAutomatically tweets from phone.
    • Use Flickr& TwitterWill put sixteen thumbnails in one tweet.
    • Share Alumni News & Stories Class of „08 Graduate.
    • Combine Photos & Trivia Questions Engages and promotes interaction.
    • Combine Photos & Trivia Questions This is a fun challenge!
    • Share Live Streaming Events Tap into the real time web.If you want to host live events try www.livestream.com or www.ustream.tv
    • There‟s More Than Just Sports Share music, art, dance, theater events.
    • Use Storify + Events + HashtagTweets during the event are turned into a story.
    • Use Storify + Events + #HashtagTweets during the event are turned into a story.
    • Small Talk & ChattingThis is OK in moderation and even better if useful.
    • Share VideoVideo is still so underutilized.
    • Don‟t Make This MistakeThe „@‟ at beginning limits who can see tweet.
    • Cross Promote Other Social Media Profiles Sharing a Pinterest board.
    • Put Easy To Find Social Icons On WebsiteThese were not always easy to find on all school‟s websites.
    • Tell Us What We‟re Going To Get! How will I benefit from following you?
    • Create An Admissions Twitter Account Special announcements, answer questions.
    • Create A Student Run Blog & Twitter Account Let your students „promote‟ the school.
    • You‟re Going To Want Some Tools
    • Schedule Tweets - Buffer http://bufferapp.com
    • Scheduling Tweets - Hootsuite http://hootsuite.com
    • Track Your Clicks - Bitly http://bitly.com
    • Track Your Clicks - Bitly http://bitly.com
    • Automatic Shortening – Bitly + BufferGo to http://bufferapp.com/extras and install „Buffer For Chrome‟
    • Automatic Shortening – Bitly + BufferCompose tweets in Twitter as normal, but click Buffer instead.
    • Tracking Automatic Shortening – Bitly + BufferIf you‟ve connected Bitly to Buffer (in Buffer settings) it will automatically create a Bitly link.
    • Automate Your Tweets – Ifttt http://ifttt.com („Ifttt‟ stands for “If This Then That”)
    • Automate Your Tweets – IftttWith Ifttt you create „recipes‟ which basically means “if this happens, do that”.
    • Automate Your Tweets – Ifttt You can have it Tweet a whole bunch of things –facebook updates, the weather – all automatically.
    • Listening To Twitter – HootsuiteAt minimum you should have a saved search of your school name. Also try sports teams, mascot, headmaster, and #hashtags.
    • Listening To Twitter – HootsuiteEasily take action on mentions of your school.
    • Listening To Twitter – HootsuiteYou can also save a stream of multiple keywords for general topic listening.
    • You‟ll Want To Measure Results & AnalyzeSocial media metrics are getting better. Don‟t just throw stuff to see what sticks!
    • FollowerWonk – Twitter Analytics
    • FollowerWonk – What Time Should I Tweet?Report for Phillips Academy reveals 9pm-11pm as an unexpected but good time to tweet.
    • FollowerWonk – Who Already Follows Us That We Should Connect With? „Wonk shows you your followers rated by „influence‟.
    • FollowerWonk – Who Already Follows Us That We Should Connect With? You can look at influential followers one by one. White House Correspondent?!
    • FollowerWonk – Track Follower Growth &Unfollows View exact lost followers as well as new followers over time.
    • FollowerWonk – Special Offer for Webinar Attendees! Go to: http://bit.ly/ESMwonk for 60 day free extended trial of FollowerWonk and SEOmoz Pro.
    • Crowdbooster – How Are My Tweets Performing?You can see how many Re-Tweets each tweet has gotten, as well as raw „impression‟ (a somewhat unreliable metric).
    • Crowdbooster – Who Retweets Me?See who has re-tweeted you over any amount of time (since you signed up).
    • Crowdbooster – What Tweets Have They Re-tweeted?See the exact tweets each person re-tweeted (and then try to replicate what worked).
    • True Social Metricshttp://truesocialmetrics.com Based off of metrics developed by Avinash – the closest thing to real good data on tweet performance yet. http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/
    • True Social Metrics – Performance Of Individual Tweets A useful way to view the data.
    • A Few Extra Resources30 Twitter Tactics In Three Videoshttp://www.seomoz.org/blog/ten-painless-tactics-to-earn-attention-on-twitterhttps://plus.google.com/+SEOmoz/posts/EAToZYhDyqqhttp://youtu.be/S4u_3UIH6wQWriting Click Worthy Titleshttp://www.seomoz.org/blog/are-your-titles-irresistibly-click-worthy-viral
    • @dan_shure Owner/consultant at Evolving SEO SEOmoz Associate http://bitly.com/ESMtwitterdan