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10 Instantly Actionable Ways     To Leverage Twitter                   +                   Presented by: Dan Shure        ...
Dan Shure                                       Owner/consultant at Evolving                                              ...
1. Twitter Is NOT
1. Twitter Is NOT   …blogging.
1. Twitter Is NOT…spam email blasting.
1. Twitter Is NOT   …a vacuum.
2. Twitter IS…
2. Twitter IS……a powerful listening tool.
2. Twitter IS……excellent for making new connections.
2. Twitter IS……for communicating (think “public text          messaging”).
2. Twitter IS…      …the perfect team player(combine it with other social networks).
3. WHY Use Social Media?  …build awareness.
3. WHY Use Social Media?It‟s like a virtual tour of your campus.
3. WHY Use Social Media?         Trust.
3. WHY Use Social Media?Attract prospective students.
3. WHY Use Social Media?People are searching for your school‟s           Twitter account.
Ten Tons Of Actionable Ways To Use Twitter
Create A Beautiful ProfileHigh quality photos and logo.
Create A Beautiful Profile    Simple is powerful.
Who‟s Tweeting?Explain;•That you‟re a school•What the feed content is•Who is doing the tweeting
Who‟s Tweeting?Explain;•That you‟re a school•What the feed content is•Who is doing the tweeting
Amplify School ContentStudent blog about trip to Denmark
Host A Contest On TwitterTweet announcing the contest.
Host A Contest On Twitter   An example entry.
Host A Contest On TwitterStudents have to tweet photo with #hashtag
Use InstagramPhotos offer compelling and engaging content.
Use InstagramAutomatically tweets from phone.
Use Flickr& TwitterWill put sixteen thumbnails in one tweet.
Share Alumni News & Stories  Class of „08 Graduate.
Combine Photos & Trivia Questions   Engages and promotes interaction.
Combine Photos & Trivia Questions       This is a fun challenge!
Share Live Streaming Events               Tap into the real time web.If you want to host live events try www.livestream.co...
There‟s More Than Just Sports Share music, art, dance, theater events.
Use Storify + Events + HashtagTweets during the event are turned into a story.
Use Storify + Events + #HashtagTweets during the event are turned into a story.
Small Talk & ChattingThis is OK in moderation and even better if useful.
Share VideoVideo is still so underutilized.
Don‟t Make This MistakeThe „@‟ at beginning limits who can see tweet.
Cross Promote Other Social Media Profiles       Sharing a Pinterest board.
Put Easy To Find Social Icons On WebsiteThese were not always easy to find on all school‟s                   websites.
Tell Us What We‟re Going To Get! How will I benefit from following you?
Create An Admissions Twitter Account Special announcements, answer questions.
Create A Student Run Blog & Twitter Account  Let your students „promote‟ the school.
You‟re Going To Want Some Tools
Schedule Tweets - Buffer    http://bufferapp.com
Scheduling Tweets - Hootsuite      http://hootsuite.com
Track Your Clicks - Bitly     http://bitly.com
Track Your Clicks - Bitly      http://bitly.com
Automatic Shortening – Bitly + BufferGo to http://bufferapp.com/extras and install             „Buffer For Chrome‟
Automatic Shortening – Bitly + BufferCompose tweets in Twitter as normal, but click Buffer                    instead.
Tracking Automatic Shortening – Bitly + BufferIf you‟ve connected Bitly to Buffer (in Buffer settings) it          will au...
Automate Your Tweets – Ifttt            http://ifttt.com   („Ifttt‟ stands for “If This Then That”)
Automate Your Tweets – IftttWith Ifttt you create „recipes‟ which basically means “if                  this happens, do th...
Automate Your Tweets – Ifttt You can have it Tweet a whole bunch of things –facebook updates, the weather – all automatica...
Listening To Twitter – HootsuiteAt minimum you should have a saved search of your           school name. Also try sports  ...
Listening To Twitter – HootsuiteEasily take action on mentions of your school.
Listening To Twitter – HootsuiteYou can also save a stream of multiple keywords for              general topic listening.
You‟ll Want To Measure Results & AnalyzeSocial media metrics are getting better. Don‟t just         throw stuff to see wha...
FollowerWonk – Twitter Analytics
FollowerWonk – What Time Should I Tweet?Report for Phillips Academy reveals 9pm-11pm as an unexpected but                 ...
FollowerWonk – Who Already Follows Us     That We Should Connect With?   „Wonk shows you your followers rated by „influenc...
FollowerWonk – Who Already Follows Us     That We Should Connect With?    You can look at influential followers one by one...
FollowerWonk – Track Follower Growth &Unfollows  View exact lost followers as well as new followers over time.
FollowerWonk – Special Offer for Webinar Attendees!  Go to: http://bit.ly/ESMwonk for 60 day free extended trial of       ...
Crowdbooster – How Are My Tweets Performing?You can see how many Re-Tweets each tweet has gotten, as well as         raw „...
Crowdbooster – Who Retweets Me?See who has re-tweeted you over any amount of time (since you                        signed...
Crowdbooster – What Tweets Have They Re-tweeted?See the exact tweets each person re-tweeted (and then try to replicate    ...
True Social Metricshttp://truesocialmetrics.com Based off of metrics developed by Avinash – the closest                  t...
True Social Metrics – Performance Of Individual Tweets                A useful way to view the data.
A Few Extra Resources30 Twitter Tactics In Three Videoshttp://www.seomoz.org/blog/ten-painless-tactics-to-earn-attention-o...
@dan_shure                                      Owner/consultant at Evolving                                              ...
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Twitter For Education and Private Schools - Webinar 10/23/12

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Transcript of "Twitter For Education and Private Schools - Webinar 10/23/12"

  1. 1. 10 Instantly Actionable Ways To Leverage Twitter + Presented by: Dan Shure @dan_shure www.evolvingseo.com
  2. 2. Dan Shure Owner/consultant at Evolving SEO SEOmoz Associate @dan_shure http://bitly.com/ESMtwitterdan
  3. 3. 1. Twitter Is NOT
  4. 4. 1. Twitter Is NOT …blogging.
  5. 5. 1. Twitter Is NOT…spam email blasting.
  6. 6. 1. Twitter Is NOT …a vacuum.
  7. 7. 2. Twitter IS…
  8. 8. 2. Twitter IS……a powerful listening tool.
  9. 9. 2. Twitter IS……excellent for making new connections.
  10. 10. 2. Twitter IS……for communicating (think “public text messaging”).
  11. 11. 2. Twitter IS… …the perfect team player(combine it with other social networks).
  12. 12. 3. WHY Use Social Media? …build awareness.
  13. 13. 3. WHY Use Social Media?It‟s like a virtual tour of your campus.
  14. 14. 3. WHY Use Social Media? Trust.
  15. 15. 3. WHY Use Social Media?Attract prospective students.
  16. 16. 3. WHY Use Social Media?People are searching for your school‟s Twitter account.
  17. 17. Ten Tons Of Actionable Ways To Use Twitter
  18. 18. Create A Beautiful ProfileHigh quality photos and logo.
  19. 19. Create A Beautiful Profile Simple is powerful.
  20. 20. Who‟s Tweeting?Explain;•That you‟re a school•What the feed content is•Who is doing the tweeting
  21. 21. Who‟s Tweeting?Explain;•That you‟re a school•What the feed content is•Who is doing the tweeting
  22. 22. Amplify School ContentStudent blog about trip to Denmark
  23. 23. Host A Contest On TwitterTweet announcing the contest.
  24. 24. Host A Contest On Twitter An example entry.
  25. 25. Host A Contest On TwitterStudents have to tweet photo with #hashtag
  26. 26. Use InstagramPhotos offer compelling and engaging content.
  27. 27. Use InstagramAutomatically tweets from phone.
  28. 28. Use Flickr& TwitterWill put sixteen thumbnails in one tweet.
  29. 29. Share Alumni News & Stories Class of „08 Graduate.
  30. 30. Combine Photos & Trivia Questions Engages and promotes interaction.
  31. 31. Combine Photos & Trivia Questions This is a fun challenge!
  32. 32. Share Live Streaming Events Tap into the real time web.If you want to host live events try www.livestream.com or www.ustream.tv
  33. 33. There‟s More Than Just Sports Share music, art, dance, theater events.
  34. 34. Use Storify + Events + HashtagTweets during the event are turned into a story.
  35. 35. Use Storify + Events + #HashtagTweets during the event are turned into a story.
  36. 36. Small Talk & ChattingThis is OK in moderation and even better if useful.
  37. 37. Share VideoVideo is still so underutilized.
  38. 38. Don‟t Make This MistakeThe „@‟ at beginning limits who can see tweet.
  39. 39. Cross Promote Other Social Media Profiles Sharing a Pinterest board.
  40. 40. Put Easy To Find Social Icons On WebsiteThese were not always easy to find on all school‟s websites.
  41. 41. Tell Us What We‟re Going To Get! How will I benefit from following you?
  42. 42. Create An Admissions Twitter Account Special announcements, answer questions.
  43. 43. Create A Student Run Blog & Twitter Account Let your students „promote‟ the school.
  44. 44. You‟re Going To Want Some Tools
  45. 45. Schedule Tweets - Buffer http://bufferapp.com
  46. 46. Scheduling Tweets - Hootsuite http://hootsuite.com
  47. 47. Track Your Clicks - Bitly http://bitly.com
  48. 48. Track Your Clicks - Bitly http://bitly.com
  49. 49. Automatic Shortening – Bitly + BufferGo to http://bufferapp.com/extras and install „Buffer For Chrome‟
  50. 50. Automatic Shortening – Bitly + BufferCompose tweets in Twitter as normal, but click Buffer instead.
  51. 51. Tracking Automatic Shortening – Bitly + BufferIf you‟ve connected Bitly to Buffer (in Buffer settings) it will automatically create a Bitly link.
  52. 52. Automate Your Tweets – Ifttt http://ifttt.com („Ifttt‟ stands for “If This Then That”)
  53. 53. Automate Your Tweets – IftttWith Ifttt you create „recipes‟ which basically means “if this happens, do that”.
  54. 54. Automate Your Tweets – Ifttt You can have it Tweet a whole bunch of things –facebook updates, the weather – all automatically.
  55. 55. Listening To Twitter – HootsuiteAt minimum you should have a saved search of your school name. Also try sports teams, mascot, headmaster, and #hashtags.
  56. 56. Listening To Twitter – HootsuiteEasily take action on mentions of your school.
  57. 57. Listening To Twitter – HootsuiteYou can also save a stream of multiple keywords for general topic listening.
  58. 58. You‟ll Want To Measure Results & AnalyzeSocial media metrics are getting better. Don‟t just throw stuff to see what sticks!
  59. 59. FollowerWonk – Twitter Analytics
  60. 60. FollowerWonk – What Time Should I Tweet?Report for Phillips Academy reveals 9pm-11pm as an unexpected but good time to tweet.
  61. 61. FollowerWonk – Who Already Follows Us That We Should Connect With? „Wonk shows you your followers rated by „influence‟.
  62. 62. FollowerWonk – Who Already Follows Us That We Should Connect With? You can look at influential followers one by one. White House Correspondent?!
  63. 63. FollowerWonk – Track Follower Growth &Unfollows View exact lost followers as well as new followers over time.
  64. 64. FollowerWonk – Special Offer for Webinar Attendees! Go to: http://bit.ly/ESMwonk for 60 day free extended trial of FollowerWonk and SEOmoz Pro.
  65. 65. Crowdbooster – How Are My Tweets Performing?You can see how many Re-Tweets each tweet has gotten, as well as raw „impression‟ (a somewhat unreliable metric).
  66. 66. Crowdbooster – Who Retweets Me?See who has re-tweeted you over any amount of time (since you signed up).
  67. 67. Crowdbooster – What Tweets Have They Re-tweeted?See the exact tweets each person re-tweeted (and then try to replicate what worked).
  68. 68. True Social Metricshttp://truesocialmetrics.com Based off of metrics developed by Avinash – the closest thing to real good data on tweet performance yet. http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/
  69. 69. True Social Metrics – Performance Of Individual Tweets A useful way to view the data.
  70. 70. A Few Extra Resources30 Twitter Tactics In Three Videoshttp://www.seomoz.org/blog/ten-painless-tactics-to-earn-attention-on-twitterhttps://plus.google.com/+SEOmoz/posts/EAToZYhDyqqhttp://youtu.be/S4u_3UIH6wQWriting Click Worthy Titleshttp://www.seomoz.org/blog/are-your-titles-irresistibly-click-worthy-viral
  71. 71. @dan_shure Owner/consultant at Evolving SEO SEOmoz Associate http://bitly.com/ESMtwitterdan

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