Case Study: Natural Language Movie    Queries in Google and Bing           @dan_shure / www.evolvingseo.com   1
It started with this image Justin Briggsshared via RedditIn it, someone demonstrates how a naturallanguage search performs...
@dan_shure / www.evolvingseo.com   3
So I quickly found an example whereBing performs better, with one of my      favorite movies, Sideways.            @dan_sh...
@dan_shure / www.evolvingseo.com   5
But being a bit obsessive, I wanted to            dig deeper….             @dan_shure / www.evolvingseo.com   6
I had a hunch that the IMDB may be   somehow helping Google with itsresults, so lets look at the IMDB page           for “...
@dan_shure / www.evolvingseo.com   8
Look at what a cut and paste of a  portion of the “Source Code”     description returns….          @dan_shure / www.evolvi...
@dan_shure / www.evolvingseo.com   10
Google returns the main movie page(the “/title”) directory but Bing does             not…. Why??             @dan_shure / ...
Let’s try helping Bing out a little bit…             @dan_shure / www.evolvingseo.com   12
@dan_shure / www.evolvingseo.com   13
Is that the wrong URL in Bing?         @dan_shure / www.evolvingseo.com   14
What is IMDB asking the engines to             index?           @dan_shure / www.evolvingseo.com   15
This URL@dan_shure / www.evolvingseo.com   16
How about just searching the movie       ID number in Bing?!           @dan_shure / www.evolvingseo.com   17
@dan_shure / www.evolvingseo.com   18
Ugh.@dan_shure / www.evolvingseo.com   19
Despite popular belief, I can’t give up now.               @dan_shure / www.evolvingseo.com   20
I’ll try one more sample of quoted text             @dan_shure / www.evolvingseo.com   21
@dan_shure / www.evolvingseo.com   22
Nope.Finally I get the right URL to show by               adding ‘tt’             @dan_shure / www.evolvingseo.com   23
@dan_shure / www.evolvingseo.com   24
Nice!FYI, quoted text works in Yahoo.          @dan_shure / www.evolvingseo.com   25
@dan_shure / www.evolvingseo.com   26
This works in Yahoo too.      @dan_shure / www.evolvingseo.com   27
@dan_shure / www.evolvingseo.com   28
Even the movie ID # gets the        right result.        @dan_shure / www.evolvingseo.com   29
@dan_shure / www.evolvingseo.com   30
I can get the wrong URL to show by             doing this…Yahoo is doing better than Bing, but           only slightly…   ...
@dan_shure / www.evolvingseo.com   32
Not to beat a dead horse… but onemore thing before I move on (there’s             more!)…            @dan_shure / www.evol...
Google even adds the forward slash!!!!       What’s going on BING?!             @dan_shure / www.evolvingseo.com   34
I’m left with questions: Is Bing ignoring the canonical?Where does this URL come from?           @dan_shure / www.evolving...
Enter archive.org   @dan_shure / www.evolvingseo.com   36
@dan_shure / www.evolvingseo.com   37
IMDB started 302 redirecting in        October 2003         @dan_shure / www.evolvingseo.com   38
@dan_shure / www.evolvingseo.com   39
Let’s go back to Bing and look….          @dan_shure / www.evolvingseo.com   40
@dan_shure / www.evolvingseo.com   41
DOH!!   And…. How do they do with a   (pretty damn obvious) naturallanguage search for the Grinch Stole            Christm...
@dan_shure / www.evolvingseo.com   43
Miserable. Epic. Fail.     @dan_shure / www.evolvingseo.com   44
Let’s ask Google who stole Christmas…             @dan_shure / www.evolvingseo.com   45
@dan_shure / www.evolvingseo.com   46
It’s a Christmas celebration        in this house.   Let’s look at one moreexample, Sherlock Holmes…        @dan_shure / w...
@dan_shure / www.evolvingseo.com   48
The main movie page (“/title”) doesnot rank in Bing for Sherlock Holmes               either…            @dan_shure / www....
That sucked….Why does “Sideways” do so well?          @dan_shure / www.evolvingseo.com   50
@dan_shure / www.evolvingseo.com   51
@dan_shure / www.evolvingseo.com   52
I can’t find the wrong URL in Bing’s          index for Sideways.Perhaps this is why it outperformed              Google… ...
The main movie pages in IMDB carry    some serious ranking weight…  If Bing is double indexing and can’teven return the ri...
@dan_shure / www.evolvingseo.com   55
Not the pages Bing returns though….            @dan_shure / www.evolvingseo.com   56
@dan_shure / www.evolvingseo.com   57
I’ll try cutting some text from theSherlock Holmes movie description        and searching in Bing…            @dan_shure /...
@dan_shure / www.evolvingseo.com   59
That’s practically an exact match ofthe movie title, yet other pages are  ranking about the IMDB page!!            @dan_sh...
One more thing in Google…My friend the ‘related:’ search         operator…         @dan_shure / www.evolvingseo.com   61
@dan_shure / www.evolvingseo.com   62
Yup. Google returns strong related      writer and movie sites.           @dan_shure / www.evolvingseo.com   63
@dan_shure / www.evolvingseo.com   64
15 “Source Code” movie specific pages              in fact.   (Does Bing even have a ‘related:’ search                 fun...
Conclusion: Two Quick Takeaways          @dan_shure / www.evolvingseo.com   66
1. Check your indexation in Bing.Even though you’ve added an canonical and redirected an old URL to a new,this doesn’t mea...
2. Pay Attention to “Entities”The whole things that sparked this post, was Justin’s tweet andpost about “entities”. This s...
Thanks… hope this was fun and       informative Dan Shure@dan_shurewww.evolvingseo.com                 @dan_shure / www.e...
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Natural Language Movie Queries - Bing vs Google

  1. 1. Case Study: Natural Language Movie Queries in Google and Bing @dan_shure / www.evolvingseo.com 1
  2. 2. It started with this image Justin Briggsshared via RedditIn it, someone demonstrates how a naturallanguage search performs much better inGoogle vs Bing and Yahoo, at identifying themovie “Source Code”. @dan_shure / www.evolvingseo.com 2
  3. 3. @dan_shure / www.evolvingseo.com 3
  4. 4. So I quickly found an example whereBing performs better, with one of my favorite movies, Sideways. @dan_shure / www.evolvingseo.com 4
  5. 5. @dan_shure / www.evolvingseo.com 5
  6. 6. But being a bit obsessive, I wanted to dig deeper…. @dan_shure / www.evolvingseo.com 6
  7. 7. I had a hunch that the IMDB may be somehow helping Google with itsresults, so lets look at the IMDB page for “Source Code” @dan_shure / www.evolvingseo.com 7
  8. 8. @dan_shure / www.evolvingseo.com 8
  9. 9. Look at what a cut and paste of a portion of the “Source Code” description returns…. @dan_shure / www.evolvingseo.com 9
  10. 10. @dan_shure / www.evolvingseo.com 10
  11. 11. Google returns the main movie page(the “/title”) directory but Bing does not…. Why?? @dan_shure / www.evolvingseo.com 11
  12. 12. Let’s try helping Bing out a little bit… @dan_shure / www.evolvingseo.com 12
  13. 13. @dan_shure / www.evolvingseo.com 13
  14. 14. Is that the wrong URL in Bing? @dan_shure / www.evolvingseo.com 14
  15. 15. What is IMDB asking the engines to index? @dan_shure / www.evolvingseo.com 15
  16. 16. This URL@dan_shure / www.evolvingseo.com 16
  17. 17. How about just searching the movie ID number in Bing?! @dan_shure / www.evolvingseo.com 17
  18. 18. @dan_shure / www.evolvingseo.com 18
  19. 19. Ugh.@dan_shure / www.evolvingseo.com 19
  20. 20. Despite popular belief, I can’t give up now. @dan_shure / www.evolvingseo.com 20
  21. 21. I’ll try one more sample of quoted text @dan_shure / www.evolvingseo.com 21
  22. 22. @dan_shure / www.evolvingseo.com 22
  23. 23. Nope.Finally I get the right URL to show by adding ‘tt’ @dan_shure / www.evolvingseo.com 23
  24. 24. @dan_shure / www.evolvingseo.com 24
  25. 25. Nice!FYI, quoted text works in Yahoo. @dan_shure / www.evolvingseo.com 25
  26. 26. @dan_shure / www.evolvingseo.com 26
  27. 27. This works in Yahoo too. @dan_shure / www.evolvingseo.com 27
  28. 28. @dan_shure / www.evolvingseo.com 28
  29. 29. Even the movie ID # gets the right result. @dan_shure / www.evolvingseo.com 29
  30. 30. @dan_shure / www.evolvingseo.com 30
  31. 31. I can get the wrong URL to show by doing this…Yahoo is doing better than Bing, but only slightly… @dan_shure / www.evolvingseo.com 31
  32. 32. @dan_shure / www.evolvingseo.com 32
  33. 33. Not to beat a dead horse… but onemore thing before I move on (there’s more!)… @dan_shure / www.evolvingseo.com 33
  34. 34. Google even adds the forward slash!!!! What’s going on BING?! @dan_shure / www.evolvingseo.com 34
  35. 35. I’m left with questions: Is Bing ignoring the canonical?Where does this URL come from? @dan_shure / www.evolvingseo.com 35
  36. 36. Enter archive.org @dan_shure / www.evolvingseo.com 36
  37. 37. @dan_shure / www.evolvingseo.com 37
  38. 38. IMDB started 302 redirecting in October 2003 @dan_shure / www.evolvingseo.com 38
  39. 39. @dan_shure / www.evolvingseo.com 39
  40. 40. Let’s go back to Bing and look…. @dan_shure / www.evolvingseo.com 40
  41. 41. @dan_shure / www.evolvingseo.com 41
  42. 42. DOH!! And…. How do they do with a (pretty damn obvious) naturallanguage search for the Grinch Stole Christmas?? @dan_shure / www.evolvingseo.com 42
  43. 43. @dan_shure / www.evolvingseo.com 43
  44. 44. Miserable. Epic. Fail. @dan_shure / www.evolvingseo.com 44
  45. 45. Let’s ask Google who stole Christmas… @dan_shure / www.evolvingseo.com 45
  46. 46. @dan_shure / www.evolvingseo.com 46
  47. 47. It’s a Christmas celebration in this house. Let’s look at one moreexample, Sherlock Holmes… @dan_shure / www.evolvingseo.com 47
  48. 48. @dan_shure / www.evolvingseo.com 48
  49. 49. The main movie page (“/title”) doesnot rank in Bing for Sherlock Holmes either… @dan_shure / www.evolvingseo.com 49
  50. 50. That sucked….Why does “Sideways” do so well? @dan_shure / www.evolvingseo.com 50
  51. 51. @dan_shure / www.evolvingseo.com 51
  52. 52. @dan_shure / www.evolvingseo.com 52
  53. 53. I can’t find the wrong URL in Bing’s index for Sideways.Perhaps this is why it outperformed Google… @dan_shure / www.evolvingseo.com 53
  54. 54. The main movie pages in IMDB carry some serious ranking weight… If Bing is double indexing and can’teven return the right one which has all the links juice and authority, is this why Google outperforms??? @dan_shure / www.evolvingseo.com 54
  55. 55. @dan_shure / www.evolvingseo.com 55
  56. 56. Not the pages Bing returns though…. @dan_shure / www.evolvingseo.com 56
  57. 57. @dan_shure / www.evolvingseo.com 57
  58. 58. I’ll try cutting some text from theSherlock Holmes movie description and searching in Bing… @dan_shure / www.evolvingseo.com 58
  59. 59. @dan_shure / www.evolvingseo.com 59
  60. 60. That’s practically an exact match ofthe movie title, yet other pages are ranking about the IMDB page!! @dan_shure / www.evolvingseo.com 60
  61. 61. One more thing in Google…My friend the ‘related:’ search operator… @dan_shure / www.evolvingseo.com 61
  62. 62. @dan_shure / www.evolvingseo.com 62
  63. 63. Yup. Google returns strong related writer and movie sites. @dan_shure / www.evolvingseo.com 63
  64. 64. @dan_shure / www.evolvingseo.com 64
  65. 65. 15 “Source Code” movie specific pages in fact. (Does Bing even have a ‘related:’ search function?) @dan_shure / www.evolvingseo.com 65
  66. 66. Conclusion: Two Quick Takeaways @dan_shure / www.evolvingseo.com 66
  67. 67. 1. Check your indexation in Bing.Even though you’ve added an canonical and redirected an old URL to a new,this doesn’t mean either engine is going to get it right. Bing is seriouslymessing up the right result here. Check for duplicate content issues andadjust accordingly. @dan_shure / www.evolvingseo.com 67
  68. 68. 2. Pay Attention to “Entities”The whole things that sparked this post, was Justin’s tweet andpost about “entities”. This study shows (to me) obvious movementtowards an entity based algarhythm.I suggest reading Justin’s post to get a better understanding ofentities. @dan_shure / www.evolvingseo.com 68
  69. 69. Thanks… hope this was fun and informative Dan Shure@dan_shurewww.evolvingseo.com @dan_shure / www.evolvingseo.com 69

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