Hands On WordPress SEO Mozinar - June 4, 2013
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Hands On WordPress SEO Mozinar - June 4, 2013

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Slides to accompany the Mozinar from June 4th 2013 which you can find here: http://moz.com/webinars

Slides to accompany the Mozinar from June 4th 2013 which you can find here: http://moz.com/webinars

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    Hands On WordPress SEO Mozinar - June 4, 2013 Hands On WordPress SEO Mozinar - June 4, 2013 Presentation Transcript

    • Hands  On  Answers  To  The  Most  Asked  WordPress  Ques6ons  By  Dan  Shure  Join  us  on  Twi2er  at  #Mozinar  Ques8ons  or  problems?  Email  community@moz.com  
    • WordPress – Happy 10th Birthday!http://ma.tt/2013/05/dear-wordpress/
    • Congrats To MozThis is the first Tuesday Mozinar on the new Moz!(didn’t plan that – but cool!)
    • I’m Dan.Evolving SEO – OwnerMoz Associate
    • I’m Dan.Evolving SEO – OwnerMoz Associatewww.evolvingseo.com@dan_shure
    • Resources.Set Up WordPress For SEO Success – Dan Shure (me)http://moz.com/blog/setup-wordpress-for-seo-successAdvanced WordPress SEO (Mozinar) – Nick Herinckxhttp://moz.com/webinars/advanced-wordpress-seoTop 100 WordPress Resourceshttp://whdb.com/blog/2012/top-100-resources-for-wordpress-tips-tricks-and-tutorials/WordPress Codexhttp://codex.wordpress.org
    • No Plugin Will “SEO Optimize” Your Site For You.
    • Plugins Do Something With Forms & CheckboxesYou Would Normally Have To Code.
    • Have a test site or two where you can break a fewthings and experiment.
    • URL Structure – Architecture MattersSource:  www.home-­‐desinging.com  
    • URL Structure – Architecture MattersSource:  someone  in  need  of  help  Don’t let your site become a franken-house.
    • URL Structure – Three Site Setups1. Blog2. Site w/Blog In It3. Site w/Blog In It + Special Section/Pages
    • URL Structure – BlogPage   URL   Content  Home   site.com   Recent  post  excerpts  Pages   site.com/page-­‐name/   Page  content  Posts   site.com/2013/05/31/post-­‐name/   Individual  posts  Category  Archives   site.com/category/name/   Post  excerpts  Tag  Archives   site.com/tag/name/   Post  excerpts  Date  Archives   site.com/2013/05/   Post  excerpts  Author  Archives   don’t  use  unless  custom  Site where blog is 80% or more of all content. Very few ‘pages’.
    • URL Structure – Site w/Blog In ItPage   URL   Content  Home   site.com   Sta8c  Homepage  Pages   site.com/page-­‐name/   Page  content  Child  Pages   site.com/page-­‐name/child-­‐page/   Page  nested  under  parent  Blog   site.com/blog/   Recent  Post  Excerpts  Posts   site.com/blog/2013/05/31/post-­‐name/   Individual  posts  Category  Archives   site.com/blog/name/   Post  excerpts  Tag  Archives   site.com/blog/tag/name/   Post  excerpts  Date  Archives   site.com/blog/2013/05/   Post  excerpts  Author  Archives   don’t  use  unless  custom  Very common small business setup. The main contentof the site is static pages, and a blog is within it.
    • URL Structure – Site w/Blog Plus Special Pages/SectionsPage   URL   Content  Home   site.com   Sta8c  Homepage  Pages   site.com/page-­‐name/   Page  content  Child  Pages   site.com/page-­‐name/child-­‐page/   Page  nested  under  parent  Blog   site.com/blog/   Recent  Post  Excerpts  Posts   site.com/blog/2013/05/31/post-­‐name/   Individual  posts  Category  Archives   site.com/blog/name/   Post  excerpts  Tag  Archives   site.com/blog/tag/name/   Post  excerpts  Date  Archives   site.com/blog/2013/05/   Post  excerpts  Author  Archives   don’t  use  unless  custom  Special  Sec8on   site.com/news/   News  excerpts  News  Ar8cles   site.com/news/2013/06/01/ar8cle-­‐name/   Individual  Ar8cle  These will be your larger and more complex sites. You might have two blogs, or anews section (which functions like a blog) or an artist portfolio.
    • URL Structure – ImplementationLet’s go from franken-house to nice house.
    • Setting Up URL StructureSite  Type   Homepage  Displays  As  Permalink  Custom  SeCngs  Op6onal  Category  Base  Yoast  Permalink  SeCngs  Category  Blog   Latest  posts   Day  and  name*   Leave  blank   Unchecked  Site  w/Blog   Sta8c  Page   Day  and  name*   Leave  blank   Checked  Site,  Blog,  Special   Sta8c  Page   Day  and  name*   Leave  blank   Checked  *Day  and  name  =  /%year%/%monthnum%/%day%/%postname%/  
    • Crawling WordPress Siteshttp://www.screamingfrog.co.uk/seo-spider/
    • Crawling WordPress – Start With A Wide NetThis will crawl everything. Careful with really large sites.
    • Crawling WordPress – Start With A Wide NetThese are settings under Configure->Spider
    • Crawling WordPress – Cast A Realistic NetThese are “normal” crawl settings. Good to get a feel for how Google is likely spideringyour site.
    • Crawling WordPress – Not Done Yet
    • Crawling WordPress – Get A “Clean Crawl”Goal: Get a “clean crawl” we can export ofjust actual URLs of content – pages, posts,categories, etc.
    • Crawling WordPress – Get A “Clean Crawl”We need to weed out this junk!!
    • Crawling WordPress – Get A “Clean Crawl”Use excludes on /wp-content/ to startSurround anything with .* to exclude from crawl.
    • Crawling WordPress – Go Here For Morehttp://www.seerinteractive.com/blog/screaming-frog-guide
    • Migrating From All In One To Yoast(Or from most other SEO Plugins).http://bit.ly/toyoast
    • Migrating From All In One To YoastBasic Steps (full instructions in video).http://bit.ly/toyoast1.  “Snapshot”  Yoast  Se^ngs  2.  Install  &  Ac8vate  Yoast  3.  Match  Yoast  se^ngs  to  old  plugin  se^ngs  so  site  looks  the  same.  4.  Decide  to  use  Yoast’s  Sitemap  5.  Import  Old  data  into  Yoast  6.  Once  everything  looks  the  same  as  it  did  before,  then  you  can  make  the  changes.  
    • Tags
    • WordPress TagsWe get this question all of the time.
    • WordPress TagsShould we index tags?
    • WordPress Tags(don’t index tags)NO
    • WordPress Tags(don’t index tags)But Dan…
    • WordPress Tags(don’t index tags)
    • WordPress Tags – If Already Indexedhttp://www.evolvingseo.com/2012/08/10/clean-sweep-yo-tag-archives-now/
    • WordPress Tags – If Already IndexedTo leave only a few tags indexed that still get traffic(short of 301ing them to a specific post etc)
    • WordPress Tags – If Already IndexedEdit that specific tag and you can override global setting with Yoast.
    • Use Google Analytics For WordPresshttp://wordpress.org/plugins/google-analytics-for-wordpress/
    • Analytics – Basic Settings
    • Analytics – Basic SettingsEntering UA code accomplishes same thing as normal manual JS installation.
    • Analytics – Basic SettingsWhy not.
    • Analytics – Basic SettingsWe’ll need that.
    • Analytics – Basic SettingsHelp out @yoast.
    • Analytics – Custom Variables
    • Analytics – Custom VariablesYa know… THESE!
    • Analytics – Custom VariablesThese work pretty well.
    • Analytics – Ignore UsersImportant.
    • Analytics – Ignore UsersSelected Role & Higher Are Not Tracked In Analytics
    • Analytics – Ignore Users(Your Copywriter)
    • Use WP Super Cachehttp://wordpress.org/plugins/wp-super-cache/
    • Need Convincing On Importance Of Site Speed?http://wordpress.org/plugins/wp-super-cache/
    • Need Convincing On Importance Of Site Speed?http://wordpress.org/plugins/wp-super-cache/SEO, Site Performance – Jon Coleman, REIhttp://www.slideshare.net/jcolman/seo-site-speed-and-battlestar-galactica-searchfest-2012-11735155How We Made Portent.com Really Freakin’ Fast – Ian Laurie, CEOhttp://www.portent.com/blog/design-dev/how-we-made-portent-com-really-freaking-fast.htmImproving UX Through Front End Performance – Lara Swanson, A List Aparthttp://alistapart.com/article/improving-ux-through-front-end-performance
    • Use WP Super CacheAll of what you need is in the “advanced” tab.
    • Use WP Super CacheFollow this for more details:http://www.maxminzer.com/how-to-install-and-setup-wp-super-cache/
    • Use WP Super CacheCheck: you should see code at very bottom of HTML
    • Help!! Duplicate Content In Crawl Report!(Cute cat picture promised).
    • Help!! Duplicate Content In Crawl Report!Yoast->Titles/Meta->General
    • Help!! Duplicate Content In Crawl Report!Just check that box.
    • Prevent Images Being Indexed On Their Own URLsExample.
    • Prevent Images Being Indexed On Their Own URLsSee that URL?
    • Prevent Images Being Indexed On Their Own URLsPrevent at the time the image is added to the page/post.
    • Prevent Images Being Indexed On Their Own URLsFour Options.
    • Prevent Images Being Indexed On Their Own URLsCustom URL – If you want to link to another post or something.
    • Prevent Images Being Indexed On Their Own URLsMedia File – to the image file itself (ie: simple ‘enlarge’ function)
    • Prevent Images Being Indexed On Their Own URLsAttachment Page – THIS IS THE CULPRIT.
    • Prevent Images Being Indexed On Their Own URLsNone – you will not be able to click image at all.
    • Image URLs - If It’s Too LateWhoops. 69 Image Pages Indexed.
    • Image URLs - If It’s Too LateIf they are ?attachment use Webmaster Tools URL Parameter Settings.
    • Image URLs - If It’s Too LateNoindex media under Titles/Meta->Post Types w/Yoast Plugin
    • Schema.org In WordPresshttp://wordpress.org/plugins/schema-creator/
    • Content & Editorial HelpSearch interest for “content marketing”www.google.com/insights/search/
    • Content & Editorial HelpUse the editorial calendar pluginhttp://wordpress.org/plugins/editorial-calendar/
    • Content & Editorial HelpShare your drafts with anyonehttp://wordpress.org/plugins/shareadraft/
    • Content – Q&A Forum Pluginhttp://wordpress.org/plugins/question-and-answer-forum/
    • Follow.http://wordpress.org/plugins/question-and-answer-forum/https://twitter.com/yoast - Yoasthttps://twitter.com/perishable - Jeff Starhttps://twitter.com/paulund_ - Paulundhttps://twitter.com/smashingmag - Smashing Magazine
    • Q&A.www.evolvingseo.com@dan_shure
    •  Email:  dan@evolvingseo.com    TwiLer:  @dan_shure      Website:  www.evolvingseo.com      Find  this  recorded  #Mozinar  and  slide  deck  at  hLp://moz.com/webinars  very  soon!