Are Your Titles Irresistibly Click Worthy? - SESNY 2012
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Are Your Titles Irresistibly Click Worthy? - SESNY 2012

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See http://mz.cm/seo-titles for more!!

See http://mz.cm/seo-titles for more!!

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Are Your Titles Irresistibly Click Worthy? - SESNY 2012 Are Your Titles Irresistibly Click Worthy? - SESNY 2012 Presentation Transcript

  • Click Through Rate Optimization@dan_shurewww.evolvingseo.com
  • Titles -> 80/20 Rule@dan_shurewww.evolvingseo.com
  • NOISE!!!@dan_shurewww.evolvingseo.com
  • Your Content Can Be GREAT.@dan_shurewww.evolvingseo.com
  • But when you tweet it, share it, post it… are you only getting this?@dan_shurewww.evolvingseo.com
  • Whooops Wrong Crickets…@dan_shurewww.evolvingseo.com
  • *Ahem* Are you only getting THIS?@dan_shurewww.evolvingseo.com
  • Wrong Cricket AGAIN.@dan_shurewww.evolvingseo.com
  • Slides. #Fail - sorry@dan_shurewww.evolvingseo.com
  • Are Your Titles Irresistibly Click Worthy?@dan_shurewww.evolvingseo.com
  • 7 Ingredients of a Click Worthy Title http://mz.cm/seo-titles@dan_shurewww.evolvingseo.com
  • 1. Curiosity 4 elements@dan_shurewww.evolvingseo.com
  • 1. Curiosity - unexpected@dan_shurewww.evolvingseo.com
  • 1. Curiosity – incomplete thought@dan_shurewww.evolvingseo.com
  • 1. Curiosity – present a conflict@dan_shurewww.evolvingseo.com
  • 1. Curiosity – state what something isn’t@dan_shurewww.evolvingseo.com
  • 2. Benefit@dan_shurewww.evolvingseo.com
  • 3. Emotion@dan_shurewww.evolvingseo.com
  • 4. Tangible@dan_shurewww.evolvingseo.com
  • 5. Appearance@dan_shurewww.evolvingseo.com
  • 6. Sound@dan_shurewww.evolvingseo.com
  • 7. Expectations@dan_shurewww.evolvingseo.com
  • What About The SEO?@dan_shurewww.evolvingseo.com
  • This Kind of SEO?@dan_shurewww.evolvingseo.com
  • @dan_shurewww.evolvingseo.com
  • THIS kind of SEO.Image credit: someone on the web@dan_shurewww.evolvingseo.com
  • THIS kind of SEO.Image credit: the dog@dan_shurewww.evolvingseo.com
  • Optimize These 3 Things 1.Title Tag – CTR / Rankings 2.URL – Keywords / Concise 3.Top Header <H1> - Harmonize w/title 50% for SEO 50% for CLICKS@dan_shurewww.evolvingseo.com
  • Be Mindful of How Your Titles Appear Around the Web Four Places 1. SERPs 2. Twitter 3. Facebook 4. Google Plus@dan_shurewww.evolvingseo.com
  • The SERPs@dan_shurewww.evolvingseo.com
  • Twitter@dan_shurewww.evolvingseo.com
  • Facebook@dan_shurewww.evolvingseo.com
  • USE THE OPEN GRAPH Nuff said…@dan_shurewww.evolvingseo.com
  • Google Plus@dan_shurewww.evolvingseo.com
  • Analyze Your CTR@dan_shurewww.evolvingseo.com
  • Use Bit.ly for Social Media@dan_shurewww.evolvingseo.com
  • Use Webmaster Tools for SERPs@dan_shurewww.evolvingseo.com
  • Practice!!@dan_shurewww.evolvingseo.com
  • Re-write other people’s titles in Tweets@dan_shurewww.evolvingseo.com
  • Study Places Where Different Articles By Different Authors Get Mixed Together@dan_shurewww.evolvingseo.com
  • Inbound.org@dan_shurewww.evolvingseo.com
  • Most often it’s the best titled posts that rise to the top of inbound, or hacker news etc@dan_shurewww.evolvingseo.com
  • Results!!@dan_shurewww.evolvingseo.com
  • Just Last Night@dan_shurewww.evolvingseo.com
  • Just Last Night@dan_shurewww.evolvingseo.com
  • Lots More Resources http://mz.cm/seo-titles@dan_shurewww.evolvingseo.com
  • Follow Me @dan_shure@dan_shurewww.evolvingseo.com
  • Thanks!!@dan_shurewww.evolvingseo.com