Are Your Titles Irresistibly Click Worthy? - SESNY 2012

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Are Your Titles Irresistibly Click Worthy? - SESNY 2012

  1. 1. Click Through Rate Optimization@dan_shurewww.evolvingseo.com
  2. 2. Titles -> 80/20 Rule@dan_shurewww.evolvingseo.com
  3. 3. NOISE!!!@dan_shurewww.evolvingseo.com
  4. 4. Your Content Can Be GREAT.@dan_shurewww.evolvingseo.com
  5. 5. But when you tweet it, share it, post it… are you only getting this?@dan_shurewww.evolvingseo.com
  6. 6. Whooops Wrong Crickets…@dan_shurewww.evolvingseo.com
  7. 7. *Ahem* Are you only getting THIS?@dan_shurewww.evolvingseo.com
  8. 8. Wrong Cricket AGAIN.@dan_shurewww.evolvingseo.com
  9. 9. Slides. #Fail - sorry@dan_shurewww.evolvingseo.com
  10. 10. Are Your Titles Irresistibly Click Worthy?@dan_shurewww.evolvingseo.com
  11. 11. 7 Ingredients of a Click Worthy Title http://mz.cm/seo-titles@dan_shurewww.evolvingseo.com
  12. 12. 1. Curiosity 4 elements@dan_shurewww.evolvingseo.com
  13. 13. 1. Curiosity - unexpected@dan_shurewww.evolvingseo.com
  14. 14. 1. Curiosity – incomplete thought@dan_shurewww.evolvingseo.com
  15. 15. 1. Curiosity – present a conflict@dan_shurewww.evolvingseo.com
  16. 16. 1. Curiosity – state what something isn’t@dan_shurewww.evolvingseo.com
  17. 17. 2. Benefit@dan_shurewww.evolvingseo.com
  18. 18. 3. Emotion@dan_shurewww.evolvingseo.com
  19. 19. 4. Tangible@dan_shurewww.evolvingseo.com
  20. 20. 5. Appearance@dan_shurewww.evolvingseo.com
  21. 21. 6. Sound@dan_shurewww.evolvingseo.com
  22. 22. 7. Expectations@dan_shurewww.evolvingseo.com
  23. 23. What About The SEO?@dan_shurewww.evolvingseo.com
  24. 24. This Kind of SEO?@dan_shurewww.evolvingseo.com
  25. 25. @dan_shurewww.evolvingseo.com
  26. 26. THIS kind of SEO.Image credit: someone on the web@dan_shurewww.evolvingseo.com
  27. 27. THIS kind of SEO.Image credit: the dog@dan_shurewww.evolvingseo.com
  28. 28. Optimize These 3 Things 1.Title Tag – CTR / Rankings 2.URL – Keywords / Concise 3.Top Header <H1> - Harmonize w/title 50% for SEO 50% for CLICKS@dan_shurewww.evolvingseo.com
  29. 29. Be Mindful of How Your Titles Appear Around the Web Four Places 1. SERPs 2. Twitter 3. Facebook 4. Google Plus@dan_shurewww.evolvingseo.com
  30. 30. The SERPs@dan_shurewww.evolvingseo.com
  31. 31. Twitter@dan_shurewww.evolvingseo.com
  32. 32. Facebook@dan_shurewww.evolvingseo.com
  33. 33. USE THE OPEN GRAPH Nuff said…@dan_shurewww.evolvingseo.com
  34. 34. Google Plus@dan_shurewww.evolvingseo.com
  35. 35. Analyze Your CTR@dan_shurewww.evolvingseo.com
  36. 36. Use Bit.ly for Social Media@dan_shurewww.evolvingseo.com
  37. 37. Use Webmaster Tools for SERPs@dan_shurewww.evolvingseo.com
  38. 38. Practice!!@dan_shurewww.evolvingseo.com
  39. 39. Re-write other people’s titles in Tweets@dan_shurewww.evolvingseo.com
  40. 40. Study Places Where Different Articles By Different Authors Get Mixed Together@dan_shurewww.evolvingseo.com
  41. 41. Inbound.org@dan_shurewww.evolvingseo.com
  42. 42. Most often it’s the best titled posts that rise to the top of inbound, or hacker news etc@dan_shurewww.evolvingseo.com
  43. 43. Results!!@dan_shurewww.evolvingseo.com
  44. 44. Just Last Night@dan_shurewww.evolvingseo.com
  45. 45. Just Last Night@dan_shurewww.evolvingseo.com
  46. 46. Lots More Resources http://mz.cm/seo-titles@dan_shurewww.evolvingseo.com
  47. 47. Follow Me @dan_shure@dan_shurewww.evolvingseo.com
  48. 48. Thanks!!@dan_shurewww.evolvingseo.com

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