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Case Study: Mysterious Google Search [Fave]
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Case Study: Mysterious Google Search [Fave]

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***This slidedeck accompanies my guest post on the Distilled SEO Blog: ...

***This slidedeck accompanies my guest post on the Distilled SEO Blog:

http://www.distilled.net/blog/seo/weird-google-result-case-study-fave/

Go there for full info!!

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  • Full Name Full Name Comment goes here.
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  • Hey Alex - great, glad it inspired! You can definitely control more of the SERPs for your brand or name with a good Facebook page!
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  • Dan - I couldn't have imagined that this could make compelling reading/viewing, but it does!

    Great job here. It's inspired me to get our Facebook page ranking high!
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  • Thanks! Glad you liked it... I do find letting the thought that are in my head come out into the slides a bit more provides some good entertainment!
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  • You sure can make something like this funny AND interesting, Dan. Awesome job!
    My take from this is, the value of one good link is more than the value of 100 bad links combined.
    Keep at it!
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Case Study: Mysterious Google Search [Fave] Case Study: Mysterious Google Search [Fave] Presentation Transcript

  • CASE STUDYThe Mystery of a Simple Google Query @dan_shure // evolvingseo.com 1
  • <english accent>Hey Dan! The other day I accidentlytyped “fave” instead of “facebook”and got this weird result. You shouldwrite a post about it!.</english accent> @dan_shure // evolvingseo.com 2
  • OK[SUCKER] @dan_shure // evolvingseo.com 3
  • The Results. @dan_shure // evolvingseo.com 4
  • Wait. What!?Did [fave] just return some weird facebook page? @dan_shure // evolvingseo.com 5
  • @dan_shure // evolvingseo.com 6
  • Yup…@dan_shure // evolvingseo.com 7
  • Let’s Dive In!!! @dan_shure // evolvingseo.com 8
  • First - Think in questions: Why Does What Should What Could This Rank? Rank Instead? Rank? How Can I What’s SearchIs This Unique learn from Volume forTo Facebook? this? “fave”? @dan_shure // evolvingseo.com 9
  • ORGANIZE INTO THREE PARTS1. Is this worth researching?2. WHY do things rank like that for “fave”?3. What can we learn from this? @dan_shure // evolvingseo.com 10
  • Part 1 - Does It Matter?•Volume•Intent•Competition @dan_shure // evolvingseo.com 11
  • Search Volume for [fave] 12,100 EXACT MATCHUnited States Searches per Month!! @dan_shure // evolvingseo.com 12
  • Why do I say United States?! @dan_shure // evolvingseo.com 13
  • THIS.Fave means Beans in Italian. @dan_shure // evolvingseo.com 14
  • Nothing else substantial for “fave” @dan_shure // evolvingseo.com 15
  • Intent. What are all the reasons someone would search for [fave]?• Is it a REAL word?• Is it a brand name?• Is it a word in another language?• Is it a misspelling? @dan_shure // evolvingseo.com 16
  • Misspellings happen for three reasons. @dan_shure // evolvingseo.com 17
  • Common Misspelling culprit #1• Thought it was correct (stupidity) @dan_shure // evolvingseo.com 18
  • Common Misspelling culprit #2• Know its incorrect but just lets spell correct get it (lazy) @dan_shure // evolvingseo.com 19
  • Common Misspelling culprit #3 • Finger slipped (user error) @dan_shure // evolvingseo.com 20
  • Proving MisspellingsMore mobile searches for “fave” = fingers slipping. @dan_shure // evolvingseo.com 21
  • Yup.@dan_shure // evolvingseo.com 22
  • [Aside] You may have noticed I found some other weird search terms… @dan_shure // evolvingseo.com 23
  • faceno@dan_shure // evolvingseo.com 24
  • daxevooj(all consonants one letter to left) @dan_shure // evolvingseo.com 25
  • Yiut(instead of youtube) @dan_shure // evolvingseo.com 26
  • Ok… back to work…  @dan_shure // evolvingseo.com 27
  • Google Suggest - spell corrects “fave” @dan_shure // evolvingseo.com 28
  • Google suggests [facebook] from [fave] even in Italian @dan_shure // evolvingseo.com 29
  • More Proving Spelling Errors:[Fave] vs. [Facebook] Historic SearchVolume @dan_shure // evolvingseo.com 30
  • @dan_shure // evolvingseo.com 31
  • I’m confident there’s no othercompelling reasons people would search for [fave]. @dan_shure // evolvingseo.com 32
  • Part 1 - Does It Matter? Volume IntentIs there Competition? @dan_shure // evolvingseo.com 33
  • 2,770,000 pages indexed from facebook with the word “fave”@dan_shure // evolvingseo.com 34
  • 42,000 pages with “fave” in title and URL!!@dan_shure // evolvingseo.com 35
  • “Competition” seems pretty high… @dan_shure // evolvingseo.com 36
  • High Search Volume + SingularIntent + High CompetitionJustifies Part TWO… @dan_shure // evolvingseo.com 37
  • Part 2 - WHY DoThings Rank The WayThey Do? @dan_shure // evolvingseo.com 38
  • SEOmoz SERP Analysis Tool http://www.seomoz.org/blog/the-best-kept-secret-in-the-seomoz- toolset @dan_shure // evolvingseo.com 39
  • The Anomaly. @dan_shure // evolvingseo.com 40
  • Look Deeper. @dan_shure // evolvingseo.com 41
  • -->Export to CSV @dan_shure // evolvingseo.com 42
  • Remove identical metrics… @dan_shure // evolvingseo.com 43
  • @dan_shure // evolvingseo.com 44
  • Could four Google plus shares make it rank highest?? @dan_shure // evolvingseo.com 45
  • Let’s find out. @dan_shure // evolvingseo.com 46
  • @dan_shure // evolvingseo.com 47
  • I asked for plus 1’s of the page which was ranked 2nd All I needed was 5 @dan_shure // evolvingseo.com 48
  • Got 7, Nice. @dan_shure // evolvingseo.com 49
  • And… 36+ hours later? @dan_shure // evolvingseo.com 50
  • No change. @dan_shure // evolvingseo.com 51
  • Arrrrggg…@dan_shure // evolvingseo.com 52
  • DON’T. GIVE. UP.@dan_shure // evolvingseo.com 53
  • Something is causing it to rank higher. @dan_shure // evolvingseo.com 54
  • We can all learn a lesson from this guy. @dan_shure // evolvingseo.com 55
  • Keep. Looking. @dan_shure // evolvingseo.com 56
  • “facr” is behaving. @dan_shure // evolvingseo.com 57
  • Facebook does not rank the same page for “fave”.@dan_shure // evolvingseo.com 58
  • Still nothing for “fave the band”.@dan_shure // evolvingseo.com 59
  • Still nothing!!! @dan_shure // evolvingseo.com 60
  • Finally!!@dan_shure // evolvingseo.com 61
  • Nothing special about the page its self. @dan_shure // evolvingseo.com 62
  • So, let’s recap.The Fave page doesn’t rank well within Facebook. @dan_shure // evolvingseo.com 63
  • It doesn’t have an exceptional amount of activity (likes, discussion, content) @dan_shure // evolvingseo.com 64
  • I feel ya.@dan_shure // evolvingseo.com 65
  • Even BING is ranking this page!!! @dan_shure // evolvingseo.com 66
  • Then, I remembered something… @dan_shure // evolvingseo.com 67
  • The 2nd result is a Canadian Magazine. @dan_shure // evolvingseo.com 68
  • Does Google.com favor US pages? @dan_shure // evolvingseo.com 69
  • Does Google.ca rank things differently? @dan_shure // evolvingseo.com 70
  • Nope.@dan_shure // evolvingseo.com 71
  • Same results in Google.ca @dan_shure // evolvingseo.com 72
  • But…@dan_shure // evolvingseo.com 73
  • For some reason my SEOquake SERP overlay started working… @dan_shure // evolvingseo.com 74
  • Look closely… @dan_shure // evolvingseo.com 75
  • ONE LINK@dan_shure // evolvingseo.com 76
  • I click the #1… and… @dan_shure // evolvingseo.com 77
  • SEMrush Link Data @dan_shure // evolvingseo.com 78
  • ONE link from nj.com domain. @dan_shure // evolvingseo.com 79
  • @dan_shure // evolvingseo.com 80
  • @dan_shure // evolvingseo.com 81
  • Page is indexed @dan_shure // evolvingseo.com 82
  • Link is followed @dan_shure // evolvingseo.com 83
  • That ONE link is enough to push it to #1 @dan_shure // evolvingseo.com 84
  • @dan_shure // evolvingseo.com 85
  • Thus:•Slightly better on page optimization – URL and Title Tag•Being on the Facebook domain•Having at least one external link•Being a band (closest thing to an “entity” for “fave”) @dan_shure // evolvingseo.com 86
  • #1 Ranking@dan_shure // evolvingseo.com 87
  • Part 3 – What can weLEARN from this? @dan_shure // evolvingseo.com 88
  • 1. Set Up Clean URLs on your facebook page @dan_shure // evolvingseo.com 89
  • Its called a “username” in facebook Log in to business page and go to “edit info” @dan_shure // evolvingseo.com 90
  • Remember:Update existing Facebook link URLs @dan_shure // evolvingseo.com 91
  • 2. Obtain links to your facebook profile page. @dan_shure // evolvingseo.com 92
  • Do you want this? #FAIL @dan_shure // evolvingseo.com 93
  • Or this? #WIN @dan_shure // evolvingseo.com 94
  • Is Zappos just lucky? @dan_shure // evolvingseo.com 95
  • Nope.@dan_shure // evolvingseo.com 96
  • Linking Domains to Facebook Pagefacebook.com/zappos - 213facebook.com/endless - 4 @dan_shure // evolvingseo.com 97
  • 3. Obtain links to other social profiles @dan_shure // evolvingseo.com 98
  • 4. Be Relentlessly Persistent @dan_shure // evolvingseo.com 99
  • I have yet to find an unsolvable ranking/indexation anomaly. @dan_shure // evolvingseo.com 100
  • Keep a wide variety of SEO tools @dan_shure // evolvingseo.com 101
  • Don’t be paranoid. @dan_shure // evolvingseo.com 102
  • Check your data. @dan_shure // evolvingseo.com 103
  • I don’t even usually USE thatSEOquake SERP overlay (but should!). @dan_shure // evolvingseo.com 104
  • Didn’t even know SEMrush had link data. @dan_shure // evolvingseo.com 105
  • 5. When it really counts, don’t depend on just one source of link data. @dan_shure // evolvingseo.com 106
  • Use this search if you have to… @dan_shure // evolvingseo.com 107
  • Sometimes it takes only ONE LINK @dan_shure // evolvingseo.com 108
  • Contact Us Me @dan_shure // evolvingseo.com 109
  • @HOUSEonFOX Saving Lives @dan_shure // evolvingseo.com 110
  • @dan_shureSaving Websites @dan_shure // evolvingseo.com 111
  • Wait Don’t Go! @dan_shure // evolvingseo.com 112
  • Actually, this is more fitting… @dan_shure // evolvingseo.com 113
  • A BONUS TIP @dan_shure // evolvingseo.com 114
  • With this kind of search volume @dan_shure // evolvingseo.com 115
  • Start a business with the word “Fave” @dan_shure // evolvingseo.com 116
  • You could be rich like this guy. @dan_shure // evolvingseo.com 117
  • @dan_shure @dan_shure // evolvingseo.com 118