Case Study: Mysterious Google Search [Fave]

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***This slidedeck accompanies my guest post on the Distilled SEO Blog:

http://www.distilled.net/blog/seo/weird-google-result-case-study-fave/

Go there for full info!!

Published in: Technology, News & Politics
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  • Hey Alex - great, glad it inspired! You can definitely control more of the SERPs for your brand or name with a good Facebook page!
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  • Dan - I couldn't have imagined that this could make compelling reading/viewing, but it does!

    Great job here. It's inspired me to get our Facebook page ranking high!
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  • Thanks! Glad you liked it... I do find letting the thought that are in my head come out into the slides a bit more provides some good entertainment!
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  • You sure can make something like this funny AND interesting, Dan. Awesome job!
    My take from this is, the value of one good link is more than the value of 100 bad links combined.
    Keep at it!
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Case Study: Mysterious Google Search [Fave]

  1. 1. CASE STUDYThe Mystery of a Simple Google Query @dan_shure // evolvingseo.com 1
  2. 2. <english accent>Hey Dan! The other day I accidentlytyped “fave” instead of “facebook”and got this weird result. You shouldwrite a post about it!.</english accent> @dan_shure // evolvingseo.com 2
  3. 3. OK[SUCKER] @dan_shure // evolvingseo.com 3
  4. 4. The Results. @dan_shure // evolvingseo.com 4
  5. 5. Wait. What!?Did [fave] just return some weird facebook page? @dan_shure // evolvingseo.com 5
  6. 6. @dan_shure // evolvingseo.com 6
  7. 7. Yup…@dan_shure // evolvingseo.com 7
  8. 8. Let’s Dive In!!! @dan_shure // evolvingseo.com 8
  9. 9. First - Think in questions: Why Does What Should What Could This Rank? Rank Instead? Rank? How Can I What’s SearchIs This Unique learn from Volume forTo Facebook? this? “fave”? @dan_shure // evolvingseo.com 9
  10. 10. ORGANIZE INTO THREE PARTS1. Is this worth researching?2. WHY do things rank like that for “fave”?3. What can we learn from this? @dan_shure // evolvingseo.com 10
  11. 11. Part 1 - Does It Matter?•Volume•Intent•Competition @dan_shure // evolvingseo.com 11
  12. 12. Search Volume for [fave] 12,100 EXACT MATCHUnited States Searches per Month!! @dan_shure // evolvingseo.com 12
  13. 13. Why do I say United States?! @dan_shure // evolvingseo.com 13
  14. 14. THIS.Fave means Beans in Italian. @dan_shure // evolvingseo.com 14
  15. 15. Nothing else substantial for “fave” @dan_shure // evolvingseo.com 15
  16. 16. Intent. What are all the reasons someone would search for [fave]?• Is it a REAL word?• Is it a brand name?• Is it a word in another language?• Is it a misspelling? @dan_shure // evolvingseo.com 16
  17. 17. Misspellings happen for three reasons. @dan_shure // evolvingseo.com 17
  18. 18. Common Misspelling culprit #1• Thought it was correct (stupidity) @dan_shure // evolvingseo.com 18
  19. 19. Common Misspelling culprit #2• Know its incorrect but just lets spell correct get it (lazy) @dan_shure // evolvingseo.com 19
  20. 20. Common Misspelling culprit #3 • Finger slipped (user error) @dan_shure // evolvingseo.com 20
  21. 21. Proving MisspellingsMore mobile searches for “fave” = fingers slipping. @dan_shure // evolvingseo.com 21
  22. 22. Yup.@dan_shure // evolvingseo.com 22
  23. 23. [Aside] You may have noticed I found some other weird search terms… @dan_shure // evolvingseo.com 23
  24. 24. faceno@dan_shure // evolvingseo.com 24
  25. 25. daxevooj(all consonants one letter to left) @dan_shure // evolvingseo.com 25
  26. 26. Yiut(instead of youtube) @dan_shure // evolvingseo.com 26
  27. 27. Ok… back to work…  @dan_shure // evolvingseo.com 27
  28. 28. Google Suggest - spell corrects “fave” @dan_shure // evolvingseo.com 28
  29. 29. Google suggests [facebook] from [fave] even in Italian @dan_shure // evolvingseo.com 29
  30. 30. More Proving Spelling Errors:[Fave] vs. [Facebook] Historic SearchVolume @dan_shure // evolvingseo.com 30
  31. 31. @dan_shure // evolvingseo.com 31
  32. 32. I’m confident there’s no othercompelling reasons people would search for [fave]. @dan_shure // evolvingseo.com 32
  33. 33. Part 1 - Does It Matter? Volume IntentIs there Competition? @dan_shure // evolvingseo.com 33
  34. 34. 2,770,000 pages indexed from facebook with the word “fave”@dan_shure // evolvingseo.com 34
  35. 35. 42,000 pages with “fave” in title and URL!!@dan_shure // evolvingseo.com 35
  36. 36. “Competition” seems pretty high… @dan_shure // evolvingseo.com 36
  37. 37. High Search Volume + SingularIntent + High CompetitionJustifies Part TWO… @dan_shure // evolvingseo.com 37
  38. 38. Part 2 - WHY DoThings Rank The WayThey Do? @dan_shure // evolvingseo.com 38
  39. 39. SEOmoz SERP Analysis Tool http://www.seomoz.org/blog/the-best-kept-secret-in-the-seomoz- toolset @dan_shure // evolvingseo.com 39
  40. 40. The Anomaly. @dan_shure // evolvingseo.com 40
  41. 41. Look Deeper. @dan_shure // evolvingseo.com 41
  42. 42. -->Export to CSV @dan_shure // evolvingseo.com 42
  43. 43. Remove identical metrics… @dan_shure // evolvingseo.com 43
  44. 44. @dan_shure // evolvingseo.com 44
  45. 45. Could four Google plus shares make it rank highest?? @dan_shure // evolvingseo.com 45
  46. 46. Let’s find out. @dan_shure // evolvingseo.com 46
  47. 47. @dan_shure // evolvingseo.com 47
  48. 48. I asked for plus 1’s of the page which was ranked 2nd All I needed was 5 @dan_shure // evolvingseo.com 48
  49. 49. Got 7, Nice. @dan_shure // evolvingseo.com 49
  50. 50. And… 36+ hours later? @dan_shure // evolvingseo.com 50
  51. 51. No change. @dan_shure // evolvingseo.com 51
  52. 52. Arrrrggg…@dan_shure // evolvingseo.com 52
  53. 53. DON’T. GIVE. UP.@dan_shure // evolvingseo.com 53
  54. 54. Something is causing it to rank higher. @dan_shure // evolvingseo.com 54
  55. 55. We can all learn a lesson from this guy. @dan_shure // evolvingseo.com 55
  56. 56. Keep. Looking. @dan_shure // evolvingseo.com 56
  57. 57. “facr” is behaving. @dan_shure // evolvingseo.com 57
  58. 58. Facebook does not rank the same page for “fave”.@dan_shure // evolvingseo.com 58
  59. 59. Still nothing for “fave the band”.@dan_shure // evolvingseo.com 59
  60. 60. Still nothing!!! @dan_shure // evolvingseo.com 60
  61. 61. Finally!!@dan_shure // evolvingseo.com 61
  62. 62. Nothing special about the page its self. @dan_shure // evolvingseo.com 62
  63. 63. So, let’s recap.The Fave page doesn’t rank well within Facebook. @dan_shure // evolvingseo.com 63
  64. 64. It doesn’t have an exceptional amount of activity (likes, discussion, content) @dan_shure // evolvingseo.com 64
  65. 65. I feel ya.@dan_shure // evolvingseo.com 65
  66. 66. Even BING is ranking this page!!! @dan_shure // evolvingseo.com 66
  67. 67. Then, I remembered something… @dan_shure // evolvingseo.com 67
  68. 68. The 2nd result is a Canadian Magazine. @dan_shure // evolvingseo.com 68
  69. 69. Does Google.com favor US pages? @dan_shure // evolvingseo.com 69
  70. 70. Does Google.ca rank things differently? @dan_shure // evolvingseo.com 70
  71. 71. Nope.@dan_shure // evolvingseo.com 71
  72. 72. Same results in Google.ca @dan_shure // evolvingseo.com 72
  73. 73. But…@dan_shure // evolvingseo.com 73
  74. 74. For some reason my SEOquake SERP overlay started working… @dan_shure // evolvingseo.com 74
  75. 75. Look closely… @dan_shure // evolvingseo.com 75
  76. 76. ONE LINK@dan_shure // evolvingseo.com 76
  77. 77. I click the #1… and… @dan_shure // evolvingseo.com 77
  78. 78. SEMrush Link Data @dan_shure // evolvingseo.com 78
  79. 79. ONE link from nj.com domain. @dan_shure // evolvingseo.com 79
  80. 80. @dan_shure // evolvingseo.com 80
  81. 81. @dan_shure // evolvingseo.com 81
  82. 82. Page is indexed @dan_shure // evolvingseo.com 82
  83. 83. Link is followed @dan_shure // evolvingseo.com 83
  84. 84. That ONE link is enough to push it to #1 @dan_shure // evolvingseo.com 84
  85. 85. @dan_shure // evolvingseo.com 85
  86. 86. Thus:•Slightly better on page optimization – URL and Title Tag•Being on the Facebook domain•Having at least one external link•Being a band (closest thing to an “entity” for “fave”) @dan_shure // evolvingseo.com 86
  87. 87. #1 Ranking@dan_shure // evolvingseo.com 87
  88. 88. Part 3 – What can weLEARN from this? @dan_shure // evolvingseo.com 88
  89. 89. 1. Set Up Clean URLs on your facebook page @dan_shure // evolvingseo.com 89
  90. 90. Its called a “username” in facebook Log in to business page and go to “edit info” @dan_shure // evolvingseo.com 90
  91. 91. Remember:Update existing Facebook link URLs @dan_shure // evolvingseo.com 91
  92. 92. 2. Obtain links to your facebook profile page. @dan_shure // evolvingseo.com 92
  93. 93. Do you want this? #FAIL @dan_shure // evolvingseo.com 93
  94. 94. Or this? #WIN @dan_shure // evolvingseo.com 94
  95. 95. Is Zappos just lucky? @dan_shure // evolvingseo.com 95
  96. 96. Nope.@dan_shure // evolvingseo.com 96
  97. 97. Linking Domains to Facebook Pagefacebook.com/zappos - 213facebook.com/endless - 4 @dan_shure // evolvingseo.com 97
  98. 98. 3. Obtain links to other social profiles @dan_shure // evolvingseo.com 98
  99. 99. 4. Be Relentlessly Persistent @dan_shure // evolvingseo.com 99
  100. 100. I have yet to find an unsolvable ranking/indexation anomaly. @dan_shure // evolvingseo.com 100
  101. 101. Keep a wide variety of SEO tools @dan_shure // evolvingseo.com 101
  102. 102. Don’t be paranoid. @dan_shure // evolvingseo.com 102
  103. 103. Check your data. @dan_shure // evolvingseo.com 103
  104. 104. I don’t even usually USE thatSEOquake SERP overlay (but should!). @dan_shure // evolvingseo.com 104
  105. 105. Didn’t even know SEMrush had link data. @dan_shure // evolvingseo.com 105
  106. 106. 5. When it really counts, don’t depend on just one source of link data. @dan_shure // evolvingseo.com 106
  107. 107. Use this search if you have to… @dan_shure // evolvingseo.com 107
  108. 108. Sometimes it takes only ONE LINK @dan_shure // evolvingseo.com 108
  109. 109. Contact Us Me @dan_shure // evolvingseo.com 109
  110. 110. @HOUSEonFOX Saving Lives @dan_shure // evolvingseo.com 110
  111. 111. @dan_shureSaving Websites @dan_shure // evolvingseo.com 111
  112. 112. Wait Don’t Go! @dan_shure // evolvingseo.com 112
  113. 113. Actually, this is more fitting… @dan_shure // evolvingseo.com 113
  114. 114. A BONUS TIP @dan_shure // evolvingseo.com 114
  115. 115. With this kind of search volume @dan_shure // evolvingseo.com 115
  116. 116. Start a business with the word “Fave” @dan_shure // evolvingseo.com 116
  117. 117. You could be rich like this guy. @dan_shure // evolvingseo.com 117
  118. 118. @dan_shure @dan_shure // evolvingseo.com 118

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