Accelerating the process of
gathering and creating content

           Gašper Koren
       gasper.koren@zemanta.com
      ...
What makes a good
           piece of content?
• Story

• Illustrative content

• Links to story context

• Inspiration – ...
Is this enough?
Users demand more!
Publishing process
What if

• Your computer understood what you are 
writing about

• Know who you know, what you know

• Know what you don't...
How would your
  text editor
  look like?
How would your
writing assistant
    look like?
Let's see
Zemanta Features

1) Links

2) Pictures, maps, videos, slides, music

3) Related articles

4) Tags & custom categories
Sources for links
Sources for 'rich objects'
Related articles

• 15k blogs and media sites on our 'global 
whitelisted pool'

• Your own list of feeds to recommend from
Categories

• Deep hirarchy (100k categories)

• Customized smaller taxonomies

• Content organization, ad­targeting, etc.
Applications

• Imagine this when you:

  – Write a blog post/article

  – Send an email from vacation

  – Work on presen...
On your computer
• Browser extension

• Windows LiveWriter and Scribefire 
  extension

• MS Outlook and Thunderbird exten...
Ask Zemanta
Thank you!


    Gašper Koren
gasper.koren@zemanta.com
        twitter: skrat
Zemanta Fast Track To Social Publishing
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Zemanta Fast Track To Social Publishing

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Zemanta presentation on speeding up the publishing process and enriching your content.

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Zemanta Fast Track To Social Publishing

  1. 1. Accelerating the process of gathering and creating content Gašper Koren gasper.koren@zemanta.com twitter: skrat
  2. 2. What makes a good piece of content? • Story • Illustrative content • Links to story context • Inspiration – research – enhancements • SEO
  3. 3. Is this enough?
  4. 4. Users demand more!
  5. 5. Publishing process
  6. 6. What if • Your computer understood what you are  writing about • Know who you know, what you know • Know what you don't know
  7. 7. How would your text editor look like?
  8. 8. How would your writing assistant look like?
  9. 9. Let's see
  10. 10. Zemanta Features 1) Links 2) Pictures, maps, videos, slides, music 3) Related articles 4) Tags & custom categories
  11. 11. Sources for links
  12. 12. Sources for 'rich objects'
  13. 13. Related articles • 15k blogs and media sites on our 'global  whitelisted pool' • Your own list of feeds to recommend from
  14. 14. Categories • Deep hirarchy (100k categories) • Customized smaller taxonomies • Content organization, ad­targeting, etc.
  15. 15. Applications • Imagine this when you: – Write a blog post/article – Send an email from vacation – Work on presentation – ...
  16. 16. On your computer • Browser extension • Windows LiveWriter and Scribefire  extension • MS Outlook and Thunderbird extension • API • ...
  17. 17. Ask Zemanta
  18. 18. Thank you! Gašper Koren gasper.koren@zemanta.com twitter: skrat

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