Toyota autism society case study
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Toyota autism society case study

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This presentation details how I used the power of social media and the Autism Society of Alabama to raise money for a good cause while building a community around a Toyota dealership in Birmingham,......

This presentation details how I used the power of social media and the Autism Society of Alabama to raise money for a good cause while building a community around a Toyota dealership in Birmingham, Alabama.

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  • 1. Toyota Autism Society Case Study
  • 2. Serra Toyota Autism Society of Alabama Fundraiser Social Media Case Study
  • 3. Goal: Begin to build a social media community around Serra Toyota Strategy: Host a fundraiser for the Autism Society of Alabama using only Facebook and Twitter.
  • 4. Launch: 9A CST on 3/26/10
  • 5. Encouraged our fans to share pictures of their children with Autism
  • 6. The Serra Toyota Groundswell Begins on Facebook
  • 7. The Serra Toyota Groundswell Begins on Twitter
  • 8. The Serra Toyota Groundswell Continues on Facebook
  • 9. The Serra Toyota Groundswell Continues on Twitter
  • 10. The Appreciation for Serra Toyota Continues
  • 11. Summary: In less then 12 hours using only Social Media Serra Toyota… Added 1,007 New Fans on Facebook Added 128 New Followers on Twitter
  • 12. More Importantly: Serra Toyota now has 1,100 new people to engage with daily!
  • 13. Jeff Mello Founder, Evolution of Communication p: 404-579-0911 email: [email_address] web: http://evolutionofcommunication.com facebook: http://www.facebook.com/evolutionofcommunication twitter: http://twitter.com/EOC_jmello