0
Toyota Autism Society Case Study
Serra Toyota Autism Society of Alabama Fundraiser Social Media Case Study
Goal:  Begin to build a social media community  around Serra Toyota Strategy:  Host a fundraiser for the Autism Society of...
Launch:  9A CST on 3/26/10
Encouraged our fans to share pictures  of their children with Autism
The Serra Toyota Groundswell Begins on Facebook
The Serra Toyota Groundswell Begins on Twitter
The Serra Toyota Groundswell Continues on Facebook
The Serra Toyota Groundswell Continues on Twitter
The Appreciation for Serra Toyota Continues
Summary:  In less then 12 hours using only Social Media Serra Toyota… Added 1,007 New Fans on Facebook Added 128 New Follo...
More Importantly:  Serra Toyota now has 1,100 new people to engage with daily!
Jeff Mello Founder, Evolution of Communication p: 404-579-0911 email:  [email_address] web:  http://evolutionofcommunicati...
Upcoming SlideShare
Loading in...5
×

Toyota autism society case study

1,064

Published on

This presentation details how I used the power of social media and the Autism Society of Alabama to raise money for a good cause while building a community around a Toyota dealership in Birmingham, Alabama.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,064
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Toyota autism society case study"

  1. 1. Toyota Autism Society Case Study
  2. 2. Serra Toyota Autism Society of Alabama Fundraiser Social Media Case Study
  3. 3. Goal: Begin to build a social media community around Serra Toyota Strategy: Host a fundraiser for the Autism Society of Alabama using only Facebook and Twitter.
  4. 4. Launch: 9A CST on 3/26/10
  5. 5. Encouraged our fans to share pictures of their children with Autism
  6. 6. The Serra Toyota Groundswell Begins on Facebook
  7. 7. The Serra Toyota Groundswell Begins on Twitter
  8. 8. The Serra Toyota Groundswell Continues on Facebook
  9. 9. The Serra Toyota Groundswell Continues on Twitter
  10. 10. The Appreciation for Serra Toyota Continues
  11. 11. Summary: In less then 12 hours using only Social Media Serra Toyota… Added 1,007 New Fans on Facebook Added 128 New Followers on Twitter
  12. 12. More Importantly: Serra Toyota now has 1,100 new people to engage with daily!
  13. 13. Jeff Mello Founder, Evolution of Communication p: 404-579-0911 email: [email_address] web: http://evolutionofcommunication.com facebook: http://www.facebook.com/evolutionofcommunication twitter: http://twitter.com/EOC_jmello
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×