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With the recent demise of many high street regulars such as HMV, Jessops and Republic, is it not surprising that people are looking for a scapegoat for increasing declines in sales, and this is seemingly falling onto internet shopping, and more specifically, the new phenomenon of Showrooming. Retailers whose main proposition is a physical store are thought to be generally on the back foot as they invest largely in retail space, staff, inventory etc., in a way which their online competitors do not have to. The difference in these overheads allows online stores to offer shoppers higher discounts on their goods, effectively undercutting physical stores on the same products…
Showrooming is the new big trend in retail, and we know it’s already a pretty big deal in the US (according to analysts, 59 million US shoppers will use their smartphones to showroom in 2013), but what about in the UK? Has it really caught on yet? Who are the main culprits? Why do shoppers showroom? We take a brief look into these questions in this report.
This report will help you understand, why shoppers Showroom, who the main culprits are, and how it is catching on in the UK.
Table of contents:
Key Findings & Summary
Introduction to Showrooming
What’s In This Report
Why Shoppers Showroom?
How Can Retailers Fight Back?
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