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The Digital Shopping report looks at how these technologies are being adopted by shoppers. Specifically, we will look at:
Online grocery shopping (primarily on a smartphone): Who does it, when, why and how; Who doesn’t do it and why; What devices are used and how.
Apps: Which retailer apps shoppers have and how often they use them
Contactless payment: Awareness; Bank cards and mobile Wallets; Ownership and use; Drivers & barriers; Occasions of use
Social media: How shoppers interact with retailers and brands on various social media platforms
Smartphones: Awareness and usage of using smartphones for various grocery shopping related activities e.g. creating lists, scanning items and ‘checking out’