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In this report we look at shoppers’ behaviour both before and after the shop but not at their behaviour whilst in-store. We will see how shoppers plan their grocery shop (if at all) and how much food they have in their homes in stock. Then we take a look at when individual meals are planned.
Specifically, we will look at Food & Grocery shoppers’ behaviour in relation to:
• Stock Items – Overview of two meal occasions
• Planning Shopping trips – When and how trips are planned, and how they differ to the actual shop that happens
• Shopping lists – The types of shopping lists that are used and the mission they are used on
• Planning meals – When meals planning occurs and how far in advance individual meals are planned
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