With low consumer confidence and limited household income it is not surprising that some shoppers are looking to for alternative channels for their food and groceries in an attempt to make savings. Although the Big Four supermarkets remain the most popular channels, alternative channels such as Amazon Groceries aim to tempt shoppers away from their usual supermarket choice. The internet has allowed for the emergence of sites offering bulk and discount groceries without the need for physical stores, thus keeping costs low.
Launched in 1995, Amazon is the world’s largest online retailer with 164 million active customers and is also Britain’s highest rated brand. It stocks over 23,000 top grocery lines and allows customers to take advantage of the savings and convenience provided by bulk-buying items. Amazon also provides a marketplace for third party sellers to sell through. This report focuses upon online shoppers’ awareness and usage of Amazon Groceries.
This report will:
-Provide you with a brief background to Amazon.co.uk
-Give a detailed outline of Amazon’s current features and how useful shoppers find these.
-Summarise Amazon’s Grocery proposition, including awareness and usage as well as what shoppers use Amazon Groceries for.
-Consider Amazon Groceries offering at a category level. This includes a category breakdown of penetration as well as what items are actually sold by Amazon rather than third party sellers.
-Look at the uptake and barriers to Subscribe & Save.
-Highlight issues found from first hand tests of Amazon Groceries.
-Outline some of the other non-standard grocery channels propositions available to shoppers.