Health and wellbeing is a subject of increasing concern among shoppers, retailers and manufacturers. The pressure is well and truly on - from government, press and consumers - for brands to demonstrate their health credentials. Indeed the number of health related initiatives from FMCGs has snowballed in recent times.
But how do shoppers respond to the plethora of different health initiatives aimed in their direction at the point of purchase? Which messages actually work with shoppers and which don’t? These are key questions of our forthcoming project, “Health and Wellbeing: The Shoppers’ Perspective” - and we believe there are a whole number of different dimensions to consider.