In the current economic climate shoppers feel the need to take care as to what they are spending their money on. Price comparison sites play a key role for shoppers who are looking to stick to their tight budgets and save money where they can. Discovering what, when and how shoppers compare prices in food and grocery shopping is key to understanding when price comparisons are important to shoppers and when they are more hassle than they are worth.
We know that shoppers feel that online shopping enables them to maintain control of what they spend. Launched in 2006, MySupermarket allows shoppers to compare prices across the largest grocery and health and beauty sites in the UK, ensuring they are getting the best possible prices. It is placed in the top ten for favourite comparison websites by UK shoppers and has three million monthly unique users.
There has been a long battle between the big supermarkets to prove that they are each the best value. Tesco, Asda, Sainsbury’s, Waitrose and Ocado all offer their own price comparison services to their customers in an attempt to reassure them that they offer the best value. Just how convinced are shoppers by these systems and do they really influence shoppers choice of store?
This report will:
-Give you an understanding of what, when and how shoppers compare prices whilst shopping for food and groceries.
-Provide an overview of mySupermarket’s current proposition, including its newest and beta features.
-Consider the usage of mySupermarket, including penetration and the attitudes and behaviours of shoppers whilst they are using the site.
-Highlight issues found from first hand tests of mySupermarket.
-Outline the relationship between price, quality and value for money. Which of these is the biggest driver for retailers and how shoppers know they offer this?
-Give a detailed overview of supermarket’s own price comparison systems and how these are used by shoppers.
-Give a summary of price comparison apps available for smartphones and the usage of food and grocery apps specifically.