How to create the most amazing company

BUSINESS
BUILDING
2013
AND
BEYOND:

HOW
TO
CREATE
THE

MOST

AMAZING
COMPANY

8:00 AM

NOVEMBER 6, 2012 STOCKHOLM, SWEDEN

WANT TO
CHANGE
THE WORLD?

Can we bring more meaning
to our lives and help change
the word at the same time?

Pioneering entrepreneurs and
companies all over the word
are already starting a whole
new way of doing things.

CONTENTS

Welcome
To
The
Future
of
Business

4
Schedule
of
Today’s
Events

7
All
About
Virgin
Unite

8
ContribuCsm
–
By
Karin
Volo

10
Are
You
A
Game
Changer?
By
GameChangers500

12
Ericsson’s
Connected
Me

14
10
Inspiring
Speakers

15
Erik
Kruse

16
Nils
Carlsson

17
Jennifer
Rhule

18
Vesna
Lucca

19
Daniel
Weilar

20
Lisbeth
Gustafsson

21
Per
Adolfsson

22
Karin
Volo

23
LiseloZe
Engstam

24
Steven
Von
Kohorn

25
What
Are
B
Corps?

27
What
the
Market
Has
To
Say
About
Amazing
Companies

28
KPMG:
ConfronCng
Complexity

32
AIESEC

34
Entreprenör24
Contest
Winners

35
The
Most
Amazing
Company
Conference
and
Gala

36

Page 3

Welcome
to
the
future

of
business!

FUTURE
TRENDS into
the
business
world
beginning
in
the

Nordic
region.
We
purposely
created
this
event
to
show
you

what
the
trends
are
in
technology,
leadership,
We
believe
in
challenging
the
status
quo.

It

markeCng
and
branding,
and
organizaConal
has
become
obvious
that
how
we
used
to
do

development
and
how
you
can
succeed
into
business
simply
isn’t
working
in
the
same
way.

the
future.

We’ll
share
new
strategies,
new
There
is
a
greater
transparency
and
a

ways
of
thinking,
and
new
perspecCves
that
customer
expectaCon
for
authenCcity
that

will
open
your
mind
to
the
possibiliCes. hasn’t
existed
before.

And
it’s
helping
to

eliminate
a
business
world
that
is
based
on

We
are
living
in
one
of
the
most
challenging

control
and
fear.

Cmes
in
our
world.

But
it
is
also
one
of
the

most
exciCng
Cmes,
filled
with
opportuniCes
BUSINESS
AS
A
FORCE
FOR
GOOD
to
make
a
posiCve
difference
in
your
life,
in

Instead
what
is
emerging
is
a
trend
where

the
lives
of
those
around
you,
and
into
a

businesses
are
serving
the
world
in
a
way
that

greater
scope—just
as
a
pebble
is
dropped

benefits
humanity,
whether
it
is
a
small
start

into
water,
this
will
have
a
ripple
effect
out

Page 4

Business
Building
2013
and
Beyond
is
one
of
the

most
inspiring
and
exciting
events
to
happen
in

Stockholm!

Congratulations
on
taking
action
to
be
here

today!

You
are
a
business
leader
who
wants
to

make
a
positive
difference.

By
taking
the
time
to

attend
BB13,
you’ll
elevate
your
perspective
and

thinking
about
how
you
can
influence
your

company
heading
into
the
future.

up
business
or
a
global
conglomerate.

As

Richard
Branson
says:
use
business
as
a
force
10
INSPIRING
SPEAKERS
for
good.
Enjoy
the
speakers,
the
panel,
and
the

We
believe
that
Nordic
companies
have

messages
they
will
share.

And
use
this

amazing
opportuniCes
to
adapt
and
take
a

magazine
as
a
resource
guide
of
great

leadership
role
in
the
world
by
understanding

informaCon
and
soluCons
that
can
help
your

the
trends
and
implemenCng
new
ways
of

company
on
its
journey
to
becoming
an

doing
business.

And
YOU
can
be
the
catalyst

Amazing
Company.
to
start
that
ripple
effect!
The
future
is
looking
good
and
it
starts
with

you!

The
BB13
Team
and
eVoloshen

Save
the
date:

From
the
creators
of
Business
Building
2013
and
Beyond
comes
The
Most
Amazing

Company
Quest
Gala
and
Leadership
Conference
on
the
10th,
11th,
and
12th
of
October
2013.

An

must
aQend
event
for
commiQed
business
leaders
and
change
agents.

WE BELIEVE
in a new way of doing
business

BUSINESS BUILDING 2013 AND BEYOND

Today's
Events
8:00

Open
registraSon
8:30

Welcome
8:45
–
9:30
Eric
Kruse
9:30—10:15
Nils
Carlsson
10:15-‐10:30
Break
10:30
–
10:40
Virgin
Unite
PresentaSon
10:40
-‐11:40
Jennifer
Rhule
11:45
–
12:45
Networking
Lunch
Break
13:00
–
14:00
PANEL
DISCUSSION
with
Lisbeth
Gustafsson,

Daniel
Weilar,
Vesna
Lucca,
Per
Adolfsson
14:00
–
15:00
Karin
Volo

15:00
–
15:20
Break

15:20-‐16:05
LiseloQe
Engstam
16:10—16:55
Steven
Von
Korn
17:00
–
17:30
Closing
Session

Aenean iaculis laoreet arcu

Page 7


Our
aim
is
to
help
revoluConize
the
way

that
governments,
businesses
and
the

social
sector
work
together
–
driving

business
as
a
force
for
good.
This
is

based
on
the
belief
that
this
is
the
only

way
we
can
address
the
scale
and

urgency
of
the
challenges
facing
the

world
today.

Stop
saving
the
world

start
reinventing
it
We’re
all
about
gejng
the
right
people

together
with
the
right
ideas
(and
a

liZle
entrepreneurial
magic)
to
help

build
a
beZer
world
for
everyone.
It’s

Cme
for
a
revoluCon
–
a
good
one
that

is!

We
truly
believe
all
businesses
can
be
a

force
for
good
in
the
world.
And
this

starts
with
our
very
own
group
of
Virgin

businesses.
Established
in
2005
we
have
grown
to
a

global
team
of
24
people
with
Jean

Oelwang
leading
the
team.
Virgin
Unite

has
oﬃces
in
the
UK,
Australia,
South

Africa,
the
US
and
Canada
–
but
we
go

wherever
there
are
unacceptable
issues

across
the
world.
Virgin
Unite

In
all
we
do,
we
are
extremely

privileged
to
be
supported
by
a
large
connects
amazing

community
who
‘never
accept
the

unacceptable’
and
believe
that
business
people
and
great

must
be
a
force
for
good,
and
that

doing
well
in
business
and
being
good
ideas
to
make

go
hand
in
hand.
positive
change

happen
in
the

world.
Page 8


Together
we
focus
on
two
core
areas,

incubaCng
new
approaches
to
global

leadership
and
working
with
businesses
to

drive
business
as
a
force
for
good.

Business
as
a
Force
for
Good
Transforming
businesses
to
value
both

people
and
the
planet
in
all
they
do
-‐

starCng
with
our
wonderful
200
Virgin

Group
businesses.

Global
Leadership

Initiatives
Virgin
Unite
works
closely
with

partners
to
incubate
new

approaches
to
gaps
in
global

leadership.
We
idenCfy
the
gap,

build
the
plan,
ﬁnd
partners,
recruit

great
management
teams
and
then

launch
these
new
iniCaCves,
such

as
The
Elders
and
The
Carbon
War

Room.

Virgin
Unite
are
incredibly
lucky
in
that

100%,
yes
all
of
our
overheads,
are

covered
by
Richard
Branson
and
the
Virgin

Group,
meaning
that
all
donaCons

received,
go
direct
to
the
frontline
where

they
are
needed
most.

For
more

informaCon,
go
to

www.VirginUnite.com

Page 9


CONTRIBUTISM
A
New
Business
Model
for
2012
and
Beyond
By
Karin
Volo
Our
world
is
shiping
quickly
now.

We’re
seeing
it
compeCCve
mindset
to
a
more
collaboraCve

in
so
many
ways.

From
raising
your
own
ajtude
by
working
with
strategic
alliances
and

personal
awareness
to
seeing
governments
and
partnerships.

countries
changing
the
way
they
are
doing
T.
Harv
Eker
says
that

things,
we
are
starCng
to
realize
just
how
business
is
a
mindset

connected
we
all
really
are.

and
he’s
right.

Individuals
are
becoming
very
aware
of
their
Everything
starts
Contributism
is

pursuit
of
happiness
and
their
desire
for
in
our
minds— the
path
to
a

something
greater
than
just
themselves.

Bhutan,
our
imaginaCon

a
small
country
in
Asia,
is
measuring
the
gross
is
our
most
prosperous

naConal
happiness
(GNH)
as
an
aZempt
measure
powerful
tool.

future
for
our

the
quality
of
life
or
social
progress
in
more
CreaCng
and

holisCc
and
psychological
terms
than
only
the
bringing
value
planet.
economic
indicator
of
gross
domesCc
product
into
the
world
is

(GDP). the
result
of
selling

In
business,
we’re
seeing
ships
in
many
areas.

your
ideas
to
others.

There
is
a
ship
from
secrecy
to
transparency

through
the
power
of
social
media
for
example.

And
companies
are
moving
away
from
a


Page 10


Giving
is
the
way
to
an

abundant
mindset.
So
what’s
happening
to
make
such
radical

changes
in
the
way
we
do
business?

People

want
a
bigger
purpose
now—for
themselves

and
for
what
they
choose
to
support.

The

general
public
will
no
longer
tolerate
poor

customer
service,
damage
to
the

environment,
and
are
realizing
the
influence

they
have
by
sharing
their
opinions
online.

A
company
needs
to
show
how
it
is

contribuCng
to
the
world
otherwise
people
will
wholeheartedly
in
what
your
company
is
doing

not
be
hooked.

And
by
this,
we
aren’t
talking
and
represents.

about
wriCng
a
check
to
a
charity.

We’re
talking

really
being
involved
and
caring
about
a
cause.

Within
the
business,
employees
want
to
feel
that

This
is
cause
markeCng
(in
which
over
$1B
has
they
are
a
part
of
something
bigger
as
well.

been
spent
per
year
since
2005.)

There
is
a
rising
When
they
are
engaged
in
the
vision
of
the

expectaCon
of
social
responsibility
from
savvy
company,
one
of
our
humanisCc
needs
is
met—
consumers. giving
us
a
reason
for
doing
what
we
do.

A
new
business
model
is
emerging
that
I
call
CompeCCon,
fear,
and
greed
are
on
their
way

Contribu7sm—which
is
when
contribuCng
to
a
out.

Taking
its
place
is
contribu7sm—
greater
purpose
is
built
into
the
way
a
company
collaboraCon,
connecCon,
and
abundance…all
of

does
business.

A
great
example
of
the
which
are
seeping
into
our
very
core
and

Contribu7sm
model
is
TOM
Shoes.

When
you
spreading
into
the
business
world.

And
the
Cme

purchase
a
pair
of
shoes,
a
pair
is
donated
to
a
is
ripe
for
this
new
way
of
thinking.
ContribuSsm

child
in
need
of
shoes.

So
even
though
they
are
is
the
path
to
a
prosperous
future
for
our

more
expensive,
and
maybe
not
the
most
planet.
aZracCve
styles,
they
make
a
statement
and
the

customer
feels
good
buying
these
shoes.

There’s
To
find
out
more
about
how
you
can
take
your
business

a
cause
behind
the
product
to
which
the
through
an
evolu7onary
process
using
contribu7on
as
a

customer
can
contribute. key
element,
go
to
www.eVoloshen.com
to
get
a
free

Customers
are
the
driving
force
for
any
business
report,
Taking
Charge
of
the
Future:
A
New
Mindset
For

How
We
Do
Business
and
find
out
more
about
the

but
now
with
the
advances
in
technology
and

eVoloshen
System.
total
transparency,
they
also
can
easily
become

an
acCve
part
in
supporCng—or
damaging—your

brand.

So
you
want
to
make
sure
you
have

Raving
Fans
that
are
out
there
telling
all
their

friends
about
your
business
because
they
believe


Page 11


Are
You
A

GameChanger?
by
Bianca
Bartz
Imagine
a
Fortune
500
list
for
the
world’s
leading
Visitors
then
get
a
chance
to
learn
about
each

purpose-‐driven
companies
and
their
founders,
organizaCon
in
detail,
check
out
their
Impact

and
you’ll
have
a
preZy
good
picture
of
what
the
Measurement,
view
their
“badges”
and
vote
for

GameChangers
500
aims
to
achieve. featured
organizaCons
to
help
increase
their

“Unlike
other
lists
that
profile
companies
based
rankings.
on
revenue
alone,
the
GameChangers
500
The
GameChangers
organizaCon
is
led
by

profiles
organizaCons
that
are
reinvenCng
the
Andrew
HewiZ,
a
Canadian
author
and
social

world
and
redefining
the
rules
of
business
entrepreneur,
whose
vision
is
to
“help
redefine

around
fun,
fulfillment
and
fairness
to
all
life,”
success
in
business
and
leave
the
next

the
site
says. generaCon
aspiring
to
join
heart-‐centered

Among
the
companies
featured
are
IDEO,
organizaCons
that
are
not
just
good
at
making

Google,
Zappos,
TOMS,
Tesla,
Kiva,
B
Lab,
money
but
are
also
good
at
making
the
world
a

Grameen
Bank,
Khan
beZer
place.”
Academy,
Okabashi,

Whole
Foods,
For
more
informaCon,
go
to

“We
are
Virgin
Unite,
www.GameChangers500.com

Lululemon,

reinventing
the
Acumen
www.Facebook.com/GameChangers500

world
and
Fund
and
www.TwiZer.com/GameChangers500

Earth

redefining
the
Charter

rules
of
InternaConal.

All
focus
on

business” the
triple

boZom
line
and

must
pass
the

GameChangers
DNA
Test,

which
assesses
the
business
based
on:
Their

ObjecCves,
How
they
Treat
People,
and
How

they
Treat
the
Planet.
GameChangers500.com
allows
visitors
to
peruse

featured
organizaCons
by
industry,
locaCon
and

categories
that
include
ExcepConal
Work

Environment,
Empowered
Employees,
Eco-‐
Design,
Mission
Measurement,
and
more.


Page 12

VI SAMLAR PÅ AFFÄRSKONTAKTER
Affärskontakter har ett samlarvärde som bara ökar med tiden. För alla bra affärer bygger på kontakter.
Vi vet vad som krävs och ser till att rätt personer träffas under rätt förhållanden. Vi bygger affärsnätverk
och arrangerar utbildningar för dig som brinner för att ständigt utvecklas och bli bättre. Våra medlemmar
representerar företag som tillsammans omsätter miljarder. Våra nätverksträffar är effektiva, inspirerande
och framför allt lönsamma. Låter det intressant? Ring på 08-522 81 597 eller gå in på www.arndts.se

UTVECKLA DINA AFFÄRSMÖJLIGHETER. PROVA EN NÄTVERKSTRÄFF HELT KOSTNADSFRITT. Affärsnätverk

10

INSPIRING

SPEAKERS


ERIK KRUSE

Erik
Kruse,
magazines
and

Strategic
newspapers
as
well
as

MarkeCng
TV.

Erik
has
completed
PhD-‐

Manager,
courses
in
Business
administraCon
at
Stockholm

Ericsson School
of
economics
and
Stockholm
School
of

Business
and
a
B.A.,
Business
AdministraCon
and

Social
Sciences
at
University
of
Uppsala.

EXPERIENCE
Erik
Kruse
holds
the
Ctles
of
Strategic
MarkeCng

Manager
and
Networked
Society
Evangelist
at

Ericsson
Networked
Society
Lab.

He
is
an
expert

in
consumer
demands,
industry
and
societal

dynamics,
and
forecasCng
ICT
evoluConary

trends.
He
spends
his
Cme
working
with

Ericsson’s
strategic
markeCng,
focusing
on
future

opportuniCes,
business
models,
future
consumer

behavior,
transformaCon
of
networked

industries,
and
future
societal
needs.

Prior
to

joining
Ericsson,
he
worked
as
a
Manager
of

Future
Consumer
Research
at
Electrolux.

FUTUREOLOGIST
Erik
is
known
as
a
Futureologist
and
researches

future
trends
in
technology
and
society.

He
has

co-‐authored
The
Networked
Home,
InnovaCon
"Innovation
Radar—Future
Media
and
Content
Delivery,
and

is
the
author
of
A
Journey
to
the
Third
Place,
distinguishes between a
based
on
research
among
early
adopters
of
leader and a follower."
informaCon
technology.

He
has
received
a

Special
MarkeCng
award
2010
for
the
2020
- Steve Jobs
shaping
ideas
project
and
has
extensive
media

exposure
through
his
arCcles,
interviews
in


Page 16


NILS
CARLSSON
Nils
Carlsson,
a
turnover
of
1

COO
billion
SEK
to
6

Netbooster,
billion
SEK.
Mr.

former
VP
Carlsson
then
spent
a

MarkeCng
for
year
as
the
MarkeCng

Telenor
&
Director
for
Starthouse
before
returning
to

Vodafone Vodafone
as
the
Head
of
Product
Development.

From
2001
to
2003,
Mr.
Carlsson
was
responsible

for
the
launch
of
10
new
services
that
brought
in

more
than
900
million
SEK.
Nils
Carlsson
then

became
the
Director
of
Business
Services
and

INTERNATIONAL
EXECUTIVE was
instrumental
in
the
creaCon
of
an
innovaCve

Nils
Carlsson
is
a
senior
internaConal
execuCve
mobile
service
that
led
to
strong
gains
in
the

with
experience
working
worldwide
in
company’s
market
share.

Mr.
Carlsson
lep

operaConal
roles.
He
has
a
solid
track
record
of
Vodafone
in
2005
to
become
the
Vice
President

overseeing
vast
improvements
in
organizaConal
of
Product
Sales
and
MarkeCng
for
Telenor.
Over

processes
and
financial
results.
Nils
has
been
the
course
of
the
next
year,
his
capable
handling

with
NetBooster
Group
since
2006.

upliped
the
company
from
losses
and
a
declining

market
share
to
profitability.

In
2006,
Nils
Carlsson
joined
the
Netbooster

CAREER Group
as
its
Chief
OperaCons
Officer,
a
posiCon

Nils
began
his
career
in
the
mobile
he
holds
to
this
day.
This
role
puts
him
in
charge

communicaCons
industry
in
1994
as
a
Senior
of
eight
managing
directors.
Mr.
Carlsson
is
also

Project
Manager
with
Dynapac,
a
Swedish
a
member
of
the
board
of
directors
for
a
dozen

company
based
in
Karlskrona.
In
1995,
he
of
the
company’s
subsidiaries.
accepted
a
posiCon
as
the
Senior
Product

Manager
for
the
MarkeCng
Department
of

Europolitan,
a
new
mobile
operator
in

Stockholm,
Sweden.
During
Nils
Carlsson’s

tenure,
the
company
increased
its
workforce
”People don't buy what
from
50
to
500
and
saw
profits
rise
from
300

million
SEK
to
1
billion
SEK. you do, they buy why
In
1998,
Nils
Carlsson
joined
Vodafone
as
the
you do it.”
Head
of
MarkeCng
and
Business
Development.

Over
the
next
two
years
the
company
grew
from

- Simon Sinek


Page 17


JENNIFER
RHULE
Jennifer
Rhule,
Human
Resources,

MD
Leadership
in
2000
she
was

TransformaCon
appointed
to
the

Ltd,
former
SR
posiCon
of
OrganizaCon

VP
of
HR
for
Development
Director
for
the

Skandia,
Group
based
in
London.
In
2002
she
moved
to

Gearbulk,
Pepsi-‐ Sweden
and
was
appointed
Director,
Group
HR

Co and
OD.
Prior
to
this
she
had
held

execuCve
/

senior
management
posiCons
at
Rank
Xerox

(UK),
Bank
of
America,
PepsiCo
and
J.Sainsbury

LEADERSHIP
EXPERT with
responsibility
for
Leadership
and
Cultural

With
over
20
years
of
experience,
Jennifer
is
an
Development,

Employee
Engagement,
TQM,
and

internaConally
experienced
OrganizaConal
Human
Resource
strategies.
Development
and
Human
Resource
ExecuCve,
Aper
leaving
Skandia
she
became
Managing

with
a
successful
track
record
of
leading
cultural
Director
and
Founder
of
Leadership

development
and
business
alignment
strategies
TransformaCon
Consultancy,
in
2009
she
was

in
mulCcultural
global
organizaCons.
hired
by
one
of
her
clients
to
lead
a
Global

Her
years
of
experience
have
taught
her
that
change
program,
this
assignment
will
be

leadership
is
the
key
to
business
success,
concluded
by
the
end
of
2012.
She
is
currently

throughout
her
career
she
has
worked
closely
wriCng
her
ﬁrst
book,
Leadership
Ascent
–

with
execuCves,
senior
managers
and
young
Conscious
Leadership:

What
The
World
Needs

potenCals
to
help
them
create
open
and
Today.
She
is
passionate
about
people
and

parCcipaCve
cultures
that
opCmize
human
helping
them
to
discover
and
develop
their

potenCal.
leadership
potenCal.
Jennifer
has
established
a

Jennifer’s
dedicaCon
and
humanisCc
approach
Corporate
Social
Enterprise
dedicated
to

has
led
to
naConal
and
internaConal
developing
leaders
who
want
to
make
a
posiCve

accreditaCon
e.g.
Fortune
Best
Company
to
work
contribuCon
in
a
changing
world.
for,
Investor
in
People
and
EFQM
.
Jennifer’s

university
degrees
are
in
psychology
and
"It is better to lead from behind and
sociology.

to put others in front, especially
CAREER when you celebrate victory when
Jennifer
joined
Skandia
in
1997,
iniCally
with
nice things occur. You take the
Skandia’s
UK
insurance
Division
as
Head
of

front line when there is danger.
Then people will appreciate your
leadership." - Nelson Mandela


Page 18


VESNA LUCCA

Vesna
Lucca,
Head
co-‐workers
and

of companies/clients

CommunicaCons,
have
valued

East
Capital tremendously.
She
has

a
Bachelor’s
Degree
in

Business
and
Economics
from
the
University
of

Lund,
Sweden
and
an
MBA
from
Harvard

University.
She
is
fluent
in
Swedish,
Serbian,

English
and
Italian.

COMMUNICATIONS
EXPERT
Vesna
Lucca,
a
Serbian
naConal,
joined
East

Capital,
the
leading
independent
asset
manager

specializing
in
the
emerging
markets
of
Eastern

Europe
and
China,
in
2007
as
Head
of

CommunicaCons.
She
has
longstanding

experience
in
business
development
and

communicaCons,
having
spent
thirteen
years
as

senior
advisor
in
strategic
communicaCons
for

senior
execuCve
management
clients
at
Kreab

Gavin
Anderson,
a
global
strategic

communicaCon
consultancy
firm.

EXPERIENCE
Prior
to
that,
she
spent
six
years
in
sales
and

markeCng
posiCons
at
EF
EducaCon,
the

world’s
largest
privately
held
educaCon

company,
based
in
Boston.

How do you want to make a
Vesna
has
strong
intuiCve
communicaCon
difference in the world?
skills
and
a
strategic
and
creaCve
mindset.

“There
is
power
and
harmony
in
companies
and
people
when

She
has
a
broad
internaConal
experience
and

their
thoughts,
feelings,
words
and
acCons
are
aligned.
I
wish
to

is
naturally
talented
with
understanding
what
see
more
of
that;
a
world
with
respect
and
consideraCon
where

the
market
needs
and
wants
to
hear
that
her
people
can
do
what
they
love
to
do,
which
is
what
they
are

meant
to
do.
Then
we
would
have
less
conflicts,
ego
power

games
and
the
like
–
and
realize
that
we
are
all
one
and
enjoy

the
ride.”


Page 19


DANIEL
WEILAR
Daniel
appreciate
his

Weilar,
MD
innovaCve
ways
of

Nyheter24-‐ doing
business
and
his

Gruppen,
ability
to
communicate

Entrepreneur
ideas
and
concepts
with
great

enthusiasm.
Daniel
has
a
Master
of
Business
AdministraCon

from
Uppsala
University.

He
is
also
acCve
as
a

board
member
of
Mopper
AB
and
Netric
Sales

and
is
an
Associate
Partner
at
Firm
Factory

Network.

He
is
married,
enjoys
spending
his
free

FORWARD
THINKING
LEADER Cme
when
he
has
it
at
his
country
home
and
is

Daniel
Weilar
is
the
MD
and
one
of
the
co-‐ an
avid
traveler.
owners
of
Nyheter24-‐Gruppen.

He
has
been

responsible
for
its
explosive
growth
during
a

downturn
in
the
marketplace
because
of
his

understanding
of
strategic
digital
media
sales.

He
has
increased
sales
1400%
in
his
role
as
Sales

Director
and
founded
and
developed
the

company’s
enCre
digital
media
concept
sales.

He

joined
Nyheter24
when
they
acquired
his

company
Weilar
Media
AB.

Prior
to
this,
Daniel

has
worked
for
SF
Media,
SBS
Radio,
Leo
BurneZ,

and
Philips
InternaConal
in
several
capaciCes

internaConally
in
Singapore
and
Paris.

ENTREPRENEURIAL
SPIRIT
An
entrepreneur
spirit
and
his
ability
to
see
”If you can clearly
future
trends
has
kept
Daniel
on
the
cujng
edge

of
several
industries
including
Internet,
Media,
articulate the dream or the
Radio,
and
Telecom.

He
is
talented
at
building

businesses
and
delivering
what
the
markets
goal, start. “
wants
and
needs.

His
clients
and
co-‐workers

- Simon Sinek


Page 20


LISBETH
Lisbeth
Hospital,
Intoi

Gustafsson,
AB,
The
Swedish
GUSTAFSSON
board
Retail
InsCtute

member
(HUI),
SYSteam
AB.

experience
Ms.
Gustafsson
also

with
Kitron
served
as
a
Director
in

ASA,
Evry
Swedish
Post
Oﬃce
AB,

ASA,

IT-‐kommissionen,

SYSteam,
Bibliotekstjänst
AB,
Handelns
UtredningsinsCtut,

WM-‐data
AB,
ITFöretagen,
and
Invest
in
Sweden
Agency
(ISA).

Prevas
AB,
Axel
She
has
been
a
Director
of
Logica
AB
(alternate

Johnson
InternaConal
name,
WM-‐Data
AB)
since
2002,
EVRY
since
May

AB
and
Karolinska
Universitetssjukhuset 2011
and
Kitron
ASA
2007.
She
served
as

Director
of
Prevas
AB
since
2000
and
EntracCon

Holding
AB
(alternate
name,
24hPoker
Holding

STRATEGIC
LEADERSHIP AB)
since
2006.

Ms.
Lisbeth
Gustafsson
has
vast
experience
in
Ms.
Gustafsson’s
addiConal
board
appointments

both
operaCons
and
at
a
strategic
board
level
have
included
Member
of
the
Board
of
nocom

with
numerous
companies.

She
is
currently
AB,
Axel
Johnson
InternaConal
AB,
Swedish

running
consultancy
business
in
Leadership
and
Research
InsCtute
of
trade,
eAM
execuCve

OrganizaCon,
and
is
an
acCve
Board
member
in
AcCon
Management
HB,
Partner
and

Kitron
ASA,
EVRY
ASA
as
well
as
Ersta
and
ConfederaCon
of
Swedish
enterprise.
She
served

Chairman
of
the
board
for
Trygga
Hem
as
a
Director
of
Catella
AB
(alternate
name,

Skandinavien
AB.

She
has
served
as
the
Scribona
AB)
since
2003.
Ms.
Gustafsson
earned

Chairman
of
the
Board
of
Orre
&
Nyberg
Capital
a
degree
in
Sociology
from
Stockholm
University

AB.

Ms.
Gustafsson
also
served
as
the
President
and
a
Management
educaCon
at
INSEAD
in

of
Digital
Equipment
AB
and
Business
Unit
France.
Manager
and
Head
of
Sales
at
Posten
Sverige
AB

(Swedish
Postal
Service).

Ms.
Gustafsson’s
other
managerial

responsibiliCes
and
experience
have
included

Svensk
Handel,
the
Swedish
Government's
IT
"The key to successful
Commission,
Bibliotekstjänst
AB,
the
Swedish

NaConal
Student
Board
of
Aid
(CSN),
Prevas
AB,

leadership today is inﬂuence,
and
Invest
in
Sweden
Agency
(ISA).
She
has
not authority."
served
as
the
Vice
Chairman
of
Svensk
Handel
AB

and
as
a
Director
of
Karolinska
University
- Kenneth Blanchard


Page 21


PER
ADOLFSSON

Per
Adolfsson,
But
the
modern

CEO
Microsop
office
also
helps
of

AB course,
an
office
that
gives
you

different
environments
depending
on
what

type
of
work
you
set
out
to
do,
and
that

supports
collaboraCon
and
teamwork.

IT
Guy:

Has
spent
25+
years
in
the
IT
industry,
mostly
in

Sales
Management
posiCons
in
US
companies

like
Compaq
and
HewleZ-‐Packard,
but
started

his
career
with
Norsk
Data,
a
Norwegian

challenger
to
that
Cmes
greats
like
Digital,

Wand
and
Data
General.

Likes
the
American
management
philosophy,

but
also
thinks
the
Swedish
consensus
model

has
a
lot
going
for
it,
if
used
wisely.

Firmly
believes
that
the
people
make
the

difference,
even
if
great
products
help.

The
New
World
of
Work
Many
efforts
have
been
made
through
the

years
to
establish
a
more
flexible
workplace,

living
up
to
the
idea
that
“Work
is
not
a
place

you
go
to,
but
something
you
do”.
But
to
get

this
working
you
need
more
than
just
a
modern

office;
the
foundaCon
is
a
management

"Leaders must be close
structure
that
is
built
on
trust
and
enough to relate to others,
responsibility,
clear
targets
and
regular
follow-‐
up.
You
also
need
modern
tools,
to
enable
you
but far enough ahead to
to
work
anywhere
you
want,
as
efficiently
as
if
motivate them."
you
were
in
the
physical
office.
- John C. Maxwell


Page 22


KARIN VOLO

Karin
Volo,
of
understanding

Director
&
Co-‐ people
well
and

Founder
knowing
how
to

Evoloshen,
help
them
improve

Author,
former
their
lives.

Her
sense
of

Headhunter humor
and
ease
is
contagious
as
she
brings
joy
and

strength
to
others.
Karin’s
clients
say
she
is

professional,
inspiring,
dedicated,
persistent,
and

determined.

They
appreciate
having
her
support

as
they
go
through
life’s
difficult
transiCons.
EVOLUTION
SPECIALIST
Karin
Volo,
an
expert
in
personal
and
career

development,
is
known
as
a
Dream
Life
Mentor

PURPOSE
DRIVEN
LIFE
and
an
EvoluCon
Specialist.

She
is
also
the
Karin
has
been
mentored
and
coached
by
some
of

transformaConal
author
of
the
Bringing
Joy
series,
the
biggest
names
in
the
business
and
personal

and
one
of
the
contribuCng
authors
of
the
best-‐ growth
industries.

Some
of
her
mentors
have

selling
books,
Turning
Points
and
Change
One
included
John
Assaraf,
Bob
Proctor,
and
Lisa

Belief.

She
is
also
the
founder
of
the
Joy
Sasevich.

Karin’s
passion
is
helping
people
beZer

Movement,
helping
to
spread
joy
in
the
world.

She
their
lives
through
sharing
all
she
has
learned
on

has
helped
many
individuals
and
companies
go
her
journey.
through
transiCons
successfully
and
to
find
the
joy
Karin
is
also
a
dedicated
mom
and
wife.

Her
family

in
living.
is
her
greatest
source
of
joy.

“Live
a
life
with
a

fabulous
view”
is
Karin’s
moZo.

She
loves
to
help

others
break
through
the
bars
that
have
restrained

EXPERIENCE them
for
too
long
and
find
their
way
to
their
own

With
over
15
years
experience
working
in
ExecuCve
fabulous
view.

Her
purpose
is
to
inspire
and
teach

Search
on
two
conCnents,
Karin
brings
to
her
others
to
thrive
and
reach
their
full
potenCal.
clients
a
unique
internaConal
perspecCve.

She

uses
her
skills
and
experiences
to
help
her
clients

thrive
through
tough
transiCons,
build
the
life
of

their
dreams,
and
learn
to
live
joyfully.
Karin
has
also
successfully
navigated
more
personal

crisis
than
most
people
can
imagine,
making
her
an
expert
at
surviving
huge
challenges.

Her

It
is
possible
to
love
your
work
and
have
a
great
balance
in

experience
has
given
Karin
an
incredible
resilience

life.

I
want
to
show
people
how
to
find
the
joy
and

to
overcoming
obstacles
and
to
seeing
life
from
a
inspiraCon
that
will
help
them
live
their
lives
to
the
fullest

higher,
more
posiCve,
perspecCve.

She
is
giped
at
potenCal.

Working
with
companies
by
helping
their

finding
the
lessons
in
any
situaCon,
and
has
a
talent
employees
discover
this,
can
transform
not
only
their
lives,

but
also
transform
the
company.

And
that
would
be
good

for
business,
good
for
the
people,
and
good
for
the
world.


Page 23


LISELOTTE
HÄGERTZ
ENGSTAM
LiseloZe

Hägertz

Engstam,
INTERNATIONAL

Vice
President,
EXECUTIVE
Head
Nordic
Prior
to
HCL,
LiseloZe
contributed
more
than
20

Region
for
HCL
years
in
various
internaConal
leadership

Technologies,
posiCons
at
IBM,
including
start
&
expansion
of

Formerly
with
IBM
several
new
service
lines.
She
has
extensive

mulCcultural
experience
leading
operaCng
units

and
teams
in
Nordic,
Europe,
US
and
Asia.

She
is

PASSION
FOR
INNOVATION
&
also
a
member
of
several
business
networks
as

Swedish
India
Business
Council,
Swedish

ENABLING
LEADERSHIP
Corporate
Board
AssociaCon
network
&
Ruter

LiseloZe
Hägertz-‐Engstam
is
an
experienced

Dam
Alumni
network
and
is
a
Board
member
at

internaConal
execuCve
leader,
currently

Boarding
For
Success.

In
addiCon
to
a
Master
of

responsible
for
HCL’s
business
in
the
Nordic’s.

Science,
she
has
concluded
several
ExecuCve

HCL
is
a
global
services
company
originaCng
from

Programs
at
universiCes
such
as
Harvard,
London

India
and
recognized
by
Harvard
as
having
one
of

Business
School,
INSEAD
and
IMD.

She
is

the
most
modern
management
in
the
world.

cerCfied
from
board
programs
with
Styrelsekrap

LiseloZe
has
successfully
established
HCL
with
a

and
Styrelse
akademin.

Her
customers,
partners

differenCated
strategy,
becoming
the
fastest

and
co-‐workers
say
“LiseloZe
is
a
dedicated
and

growing
R&D
and
IT
services
company
in
Nordic

innovaCve
leader
with
a
passion
for
business

region,
now
with
more
than
2000
passionate

who
is
thrilled
with
challenges
and
sees
soluCons

HCLites
serving
Nordic
customers.
In
KPMGs

even
in
complex
scenarios.”
survey
of
major
Nordic
Services
Providers
year

2012
HCL
was
recognized
as
#1
in
InnovaCon
by

the
Nordic
customers.

With
a
passion
for
innovaCon
&
enabling

leadership
pujng
employees
first,
she
has
also

implemented
broad
organizaConal
social
media
“When people feel passion and
programs
and
mentored
and
pioneered
CSR

programs.
Her
strong
background
in
services
responsibility for what they do, not
includes
strategy
consulCng,
R&D
engineering-‐,
only can they transform a company,
business
process-‐
and
IT
services,
and
uClizing
they can also transform
the
benefit
of
both
local
and
global
delivery

elements.
themselves.” Vineet Nayar,
Employees First, Customers
Second


Page 24


STEVEN VON
Steven
von
Born
in
New

Kohorn,
York,
raised
in
KOHORN
Chairman
at
Australia
and

World
Mobile
now
dividing
his

Media,
Cme
between

Entrepreneur,
France,
England,

Author India
and
the
USA.

Steven
is
publishing
his

latest
book
called
The
Brand-‐I-‐Vidual,
which

explores
key
issues
and
educates
the
reader
in

the
speciﬁc
processes
required
to
build
a

powerful
and
lasCng
personal
brand
for

GLOBAL
ENTREPRENEUR individuals
as
well
as
corporate
execuCves.
Steven
von
Kohorn
wears
many
hats
in
a
very
More
than
just
a
book,
The
Brand-‐I-‐Vidual
comes

diverse
selecCon
of
markets
and
across
many
with
a
mobile
applicaCon
to
provide
a
simple,

countries
and
cultures.
The
diversity
of
his
roles
user
friendly
dashboard
to
co-‐ordinate
the

in
industries
with
virtually
no
commonality
is
as
personal
brand
management
for
busy
people
on

challenging
as
it
is
interesCng:
from
mobile
the
run
as
well
as
a
website
that
conCnues
to

communicaCons
and
media
to
business
educate,
provide
new
insights
and
keep
users

applicaCons
sopware
development,
online
challenged
and
entertained
while
they
evolve

publishing
and
educaCon
to
manufacturing
solar
and
fuel
their
personal
brand.
powered
mosquito
traps
to
prevent
malaria
and
One
of
the
key
issues
that
Steven
has
explored
is

dengue
fever
in
3rd
world
countries
as
well
as
the
dichotomy
between
personal
brand

manufacturing
eaCng
utensils
for
people
with
development
for
the
individual
corporate

severe
disability. execuCve
and
whether
this
waters
down
the

Steven’s
innovaCve
thinking
has
been
rewarded
corporate
brand
value
or
enhances
it.

with
the
2008
Regional
Enterprise
Award
in
Companies
can
embrace
and
support
the

Australia,
patents
and
product
innovaCons
development
of
unique,
individual
personal

across
numerous
industries
and
the
brands
by
high
achieving
execuCves
within
the

establishment
of
businesses
on
ﬁve
conCnents
organizaCon
thereby
increasing
the
loyalty
and

all
of
which
he
sCll
majority
owns
and
acCvely
stability
of
management.
controls.
Steven
has
hosted
his
own
talk
back
breakfast

radio
program,
conceived
the
world’s
largest
billboard
for
Nike
during
the
Sydney
Olympics,
he
became
involved
with
the
internet
in
its
very

early
days
and
now
teaches
people
how
to
use
I
believe
that
there
is
vast
untapped
ocean
of
innovaCon,

the
internet
to
build
their
personal
brand.
imaginaCon
and
creaCvity
in
all
of
us
that
is
condiConed
by
our

society
to
remain
repressed
due
to
imposed
duCes,

responsibiliCes,
social,
cultural
and
employment
limitaCons.
I

INTERNATIONAL
EXPERIENCE hope
to
turn
the
tap
in
everyone
I
meet
or
am
fortunate
enough

to
communicate
with.


Page 25

Nu river
vi Sveriges
bästa
arbetsplats.

Microsoft är Sveriges bästa arbetsplats 2012!* och vår syn på flexibelt arbete, vi kallar det
Vi tackar för utmärkelsen och river omgående Det nya arbetslivet. Här ser du också vilka
hela rasket. Varför? För att 2012 inte längre spännande tjänster som finns att söka.
är framtiden. Hoppas vi ses på vårt nya kontor!
Ny teknik skapar nya möjligheter. När man
kan jobba var och hur man vill behöver konto-
ren förändras. I allt från trådlöshet till hur de
inspirerar. Därför river vi och bygger nytt.
*Priset delas årligen ut av Great Place to Work och
Samtidigt söker vi flera nya medarbetare. baseras på en medarbetarundersökning och en analys
På microsoft.se kan du läsa mer om oss av företagskulturen.


What
Are
B
Corps?
B
Corp
cerCficaCon
is
to
sustainable
business
movement
grows,
it
has
become
an
increasingly

what
Fair
Trade
cerCficaCon
is
to
coffee
or
USDA
powerful
agent
of
change.
We
are
passing
laws.

Organic
cerCficaCon
is
to
milk. We
are
driving
capital.
B
Corps
are
cerCfied
by
the
nonprofit
B
Lab
to
Government
and
the
nonprofit
sector
are

meet
rigorous
standards
of
social
and
necessary
but
insufficient
to
address
society’s

environmental
performance,
accountability,
and
greatest
challenges.
Business,
the
most
powerful

transparency. man-‐made
force
on
the
planet,
must
create

Today,
there
is
a
growing
community
of
more
value
for
society,
not
just
shareholders.
Systemic

than
600
CerCfied
B
Corps
from
15
countries
and
challenges
require
systemic
soluCons
and
the
B

60
industries
working
together
toward
1
unifying
Corp
movement
offers
a
concrete,
market-‐based

goal:
to
redefine
success
in
business. and
scalable
soluCon.
Over
600
businesses
have
already
joined
our

community,
encouraging
all
companies
to

Why
B
Corps
MaQer

compete
not
just
to
be
the
best
in
the
world,
but

to
be
the
best
for
the
world.
As
a
result
of
our

“B
Corps
might
turn
out
to
be
like
civil
rights
for
collecCve
success,
individuals
and
communiCes

blacks
or
voCng
rights
for
women
—
eccentric,
will
enjoy
greater
economic
opportunity,
society

unpopular
ideas
that
took
hold
and
changed
the
will
address
its
most
challenging
environmental

world.”Esquire
Magazine problems,
and
more
people
will
find
fulfillment

CerCfied
B
CorporaCons
are
leading
a
global
by
bringing
their
whole
selves
to
work.
movement
to
redefine
success
in
business. The
B
Corp
movement
is
about
creaCve

By
voluntarily
meeCng
higher
standards
of
destrucCon
-‐-‐
a
new
way
of
thinking
that
makes

transparency,
accountability,
and
performance,
the
old
way
obsolete.
B
Corps
are
simply
a
beZer

CerCfied
B
Corps
are
disCnguishing
themselves
in
way
to
do
business,
a
way
to
integrate,
not

a
cluZered
marketplace
by
offering
a
posiCve
compromise,
our
values
and
our
work.
We
need

vision
of
a
beZer
way
to
do
business. your
creaCvity
to
help
inspire
others
to
support

We
hope
that
you
are
inspired,
not
just
by
our
the
movement.
vision,
but
by
the
movement’s
ability
to
translate
For
more
informaCon,
go
to

ideas
into
acSon. www.BCorporaCon.net

B
Corps
create
higher
quality
jobs
and
improve

the
quality
of
life
in
our
communiCes.
And,
as
the


Page 27


What
the
Market
Has

To
Say
About
Amazing

Companies
We
ran
a
contest
with
Entreprenör24
to

•

When
both
management
and
the
employees
are
living

reach
out
to
the
market
about
Amazing
the
"brand"
Companies.

Here
is
a
sample
of
the

•

Amazing
staff
quesSons
we
asked
and
some
of
the

•

InnovaCon
answers
we
collected.

It’s
good
to
see
what

•
creaCve
spirit
mixed
with
new
thinking
and
a
constant

A

the
market
has
to
say
about
these
topics
as
hunger
to
always
be
the
best
in
their
industry!
well.
•
desire
to
change
the
world
through
their
business
A

•
company
that
strives
to
develop
both
their
employees

A

What
makes
an
Amazing
and
the
working
environment

•

Amazing
for
me
is
taking
responsibility.
For
the
staff,

Company? environment,
the
whole
process.

•
company
that
listens
to
their
employees
and
value

A
•
Staff
and
the
vision
their
progress
and
achievements
as
much
as
the
corporate

growth.
A
company
that
create
value
for
the
local

community
and
the
global
world.

•

Employees
having
fun,
bringing
all
customers
along
for

the
ride.
What
is
the
most
important
value

•

The
people
behind
it.
Their
dedicaCon
and
commitment
you
want
to
see
from
a
company?
to
their
costumers
is
a
really
important
part
in
a
business.

•
I
want
companies
to
show
true
dedicaCon
to
values
of
sustainability
and

They
should
care. social
good.
But
that
means
not
only
saying
it
-‐
it
means
doing
it,
every

day!

•

New
thinking,
don´t
swim
with
the
stream
together
with

•
Great
Customer
Service.
all
the
other
fishes.
Do
basic
but
new
thinking.

•
Integrity.
There
will
be
moments
were
a
company
have
the
possibility
to

•
good
company
is
a
company
built
by
creaCve
and

A
earn
more
money
but
compromise
its
name
and
purpose
in
the
process.

logical
people
who
always
takes
care
of
its
employees
and
The
company
should
never
forget
why
they
started
out
in
the
first
place.

Money
can
never
surpass
the
choice
of
doing
what's
right
in
my
eyes!
value
the
company's
vision

•
The
most
important
value
of
a
company
is
all
the
employees,
of
course.

•

Small
details
and
big
values

•
That
the
company
always
takes
care
of
the
environment
and
aims
to
be

•

The
team,
without
a
doubt
if
you
don’t
have
an
amazing
sustainable
in
the
future.
team
you
can’t
sell
anything.
People
love
the
people

•
Responsible
behind
the
brands,
the
products
the
idea.
The
Richard

•
InnovaCon
in
all
ways
from
how
they
deal
with
customers,
what
they

Branson,
Steve
Jobs,
Mark
Zuckerberg
etc. sell,
how
they
go
to
market.
InnovaCon
and
a
good
CSR
value
of
giving

back
through
their
innovaCon.

Page 28

How to create the most amazing company

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