BUSINESS BUILDING 2013 AND BEYOND: HOW TO CREATE THE MOST AMAZING COMPANY 8:00 AM NOVEMBER 6, 2012 STOCKHOLM, SWEDEN
WANT TOCHANGETHE WORLD? Can we bring more meaning to our lives and help change the word at the same time? Pioneering entrepreneurs and companies all over the word are already starting a whole new way of doing things.
CONTENTSWelcome To The Future of Business 4Schedule of Today’s Events 7All About Virgin Unite 8ContribuCsm – By Karin Volo 10Are You A Game Changer? By GameChangers500 12Ericsson’s Connected Me 1410 Inspiring Speakers 15Erik Kruse 16Nils Carlsson 17Jennifer Rhule 18Vesna Lucca 19Daniel Weilar 20Lisbeth Gustafsson 21Per Adolfsson 22Karin Volo 23LiseloZe Engstam 24Steven Von Kohorn 25What Are B Corps? 27What the Market Has To Say About Amazing Companies 28KPMG: ConfronCng Complexity 32AIESEC 34Entreprenör24 Contest Winners 35The Most Amazing Company Conference and Gala 36 Page 3
Welcome to the future of business!FUTURE TRENDS into the business world beginning in the Nordic region.We purposely created this event to show you what the trends are in technology, leadership, We believe in challenging the status quo. It markeCng and branding, and organizaConal has become obvious that how we used to do development and how you can succeed into business simply isn’t working in the same way. the future. We’ll share new strategies, new There is a greater transparency and a ways of thinking, and new perspecCves that customer expectaCon for authenCcity that will open your mind to the possibiliCes. hasn’t existed before. And it’s helping to eliminate a business world that is based on We are living in one of the most challenging control and fear. Cmes in our world. But it is also one of the most exciCng Cmes, ﬁlled with opportuniCes BUSINESS AS A FORCE FOR GOODto make a posiCve diﬀerence in your life, in Instead what is emerging is a trend where the lives of those around you, and into a businesses are serving the world in a way that greater scope—just as a pebble is dropped beneﬁts humanity, whether it is a small start into water, this will have a ripple eﬀect out Page 4
Business Building 2013 and Beyond is one of the most inspiring and exciting events to happen in Stockholm! Congratulations on taking action to be here today! You are a business leader who wants to make a positive diﬀerence. By taking the time to attend BB13, you’ll elevate your perspective and thinking about how you can inﬂuence your company heading into the future. up business or a global conglomerate. As Richard Branson says: use business as a force 10 INSPIRING SPEAKERS for good. Enjoy the speakers, the panel, and the We believe that Nordic companies have messages they will share. And use this amazing opportuniCes to adapt and take a magazine as a resource guide of great leadership role in the world by understanding informaCon and soluCons that can help your the trends and implemenCng new ways of company on its journey to becoming an doing business. And YOU can be the catalyst Amazing Company. to start that ripple eﬀect! The future is looking good and it starts with you! The BB13 Team and eVoloshenSave the date: From the creators of Business Building 2013 and Beyond comes The Most Amazing Company Quest Gala and Leadership Conference on the 10th, 11th, and 12th of October 2013. An must aQend event for commiQed business leaders and change agents.
BUSINESS BUILDING 2013 AND BEYOND Todays Events 8:00 Open registraSon 8:30 Welcome 8:45 – 9:30 Eric Kruse 9:30—10:15 Nils Carlsson 10:15-‐10:30 Break 10:30 – 10:40 Virgin Unite PresentaSon 10:40 -‐11:40 Jennifer Rhule 11:45 – 12:45 Networking Lunch Break 13:00 – 14:00 PANEL DISCUSSION with Lisbeth Gustafsson, Daniel Weilar, Vesna Lucca, Per Adolfsson 14:00 – 15:00 Karin Volo 15:00 – 15:20 Break 15:20-‐16:05 LiseloQe Engstam 16:10—16:55 Steven Von Korn 17:00 – 17:30 Closing SessionAenean iaculis laoreet arcu NOVEMBER 6, 2012 STOCKHOLM, SWEDEN Page 7
BUSINESS BUILDING 2013 AND BEYONDOur aim is to help revoluConize the way that governments, businesses and the social sector work together – driving business as a force for good. This is based on the belief that this is the only way we can address the scale and urgency of the challenges facing the world today.Stop saving the world start reinventing itWe’re all about gejng the right people together with the right ideas (and a liZle entrepreneurial magic) to help build a beZer world for everyone. It’s Cme for a revoluCon – a good one that is!We truly believe all businesses can be a force for good in the world. And this starts with our very own group of Virgin businesses.Established in 2005 we have grown to a global team of 24 people with Jean Oelwang leading the team. Virgin Unite has oﬃces in the UK, Australia, South Africa, the US and Canada – but we go wherever there are unacceptable issues across the world. Virgin Unite In all we do, we are extremely privileged to be supported by a large connects amazing community who ‘never accept the unacceptable’ and believe that business people and great must be a force for good, and that doing well in business and being good ideas to make go hand in hand. positive change happen in the world. Aenean iaculis laoreet arcu NOVEMBER 6, 2012 STOCKHOLM, SWEDEN Page 8
BUSINESS BUILDING 2013 AND BEYOND Together we focus on two core areas, incubaCng new approaches to global leadership and working with businesses to drive business as a force for good. Business as a Force for Good Transforming businesses to value both people and the planet in all they do -‐ starCng with our wonderful 200 Virgin Group businesses. Global Leadership Initiatives Virgin Unite works closely with partners to incubate new approaches to gaps in global leadership. We idenCfy the gap, build the plan, ﬁnd partners, recruit great management teams and then launch these new iniCaCves, such as The Elders and The Carbon War Room. Virgin Unite are incredibly lucky in that 100%, yes all of our overheads, are covered by Richard Branson and the Virgin Group, meaning that all donaCons received, go direct to the frontline where they are needed most. For more informaCon, go to www.VirginUnite.com NOVEMBER 6, 2012 STOCKHOLM, SWEDEN Page 9
BUSINESS BUILDING 2013 AND BEYOND CONTRIBUTISM A New Business Model for 2012 and BeyondBy Karin Volo Our world is shiping quickly now. We’re seeing it compeCCve mindset to a more collaboraCve in so many ways. From raising your own ajtude by working with strategic alliances and personal awareness to seeing governments and partnerships. countries changing the way they are doing T. Harv Eker says that things, we are starCng to realize just how business is a mindset connected we all really are. and he’s right. Individuals are becoming very aware of their Everything starts Contributism is pursuit of happiness and their desire for in our minds— the path to a something greater than just themselves. Bhutan, our imaginaCon a small country in Asia, is measuring the gross is our most prosperous naConal happiness (GNH) as an aZempt measure powerful tool. future for our the quality of life or social progress in more CreaCng and holisCc and psychological terms than only the bringing value planet. economic indicator of gross domesCc product into the world is (GDP). the result of selling In business, we’re seeing ships in many areas. your ideas to others. There is a ship from secrecy to transparency through the power of social media for example. And companies are moving away from a Aenean iaculis laoreet arcu NOVEMBER 6, 2012 STOCKHOLM, SWEDENPage 10
BUSINESS BUILDING 2013 AND BEYOND Giving is the way to an abundant mindset. So what’s happening to make such radical changes in the way we do business? People want a bigger purpose now—for themselves and for what they choose to support. The general public will no longer tolerate poor customer service, damage to the environment, and are realizing the inﬂuence they have by sharing their opinions online. A company needs to show how it is contribuCng to the world otherwise people will wholeheartedly in what your company is doing not be hooked. And by this, we aren’t talking and represents. about wriCng a check to a charity. We’re talking really being involved and caring about a cause. Within the business, employees want to feel that This is cause markeCng (in which over $1B has they are a part of something bigger as well. been spent per year since 2005.) There is a rising When they are engaged in the vision of the expectaCon of social responsibility from savvy company, one of our humanisCc needs is met— consumers. giving us a reason for doing what we do. A new business model is emerging that I call CompeCCon, fear, and greed are on their way Contribu7sm—which is when contribuCng to a out. Taking its place is contribu7sm— greater purpose is built into the way a company collaboraCon, connecCon, and abundance…all of does business. A great example of the which are seeping into our very core and Contribu7sm model is TOM Shoes. When you spreading into the business world. And the Cme purchase a pair of shoes, a pair is donated to a is ripe for this new way of thinking. ContribuSsm child in need of shoes. So even though they are is the path to a prosperous future for our more expensive, and maybe not the most planet. aZracCve styles, they make a statement and the customer feels good buying these shoes. There’s To ﬁnd out more about how you can take your business a cause behind the product to which the through an evolu7onary process using contribu7on as a customer can contribute. key element, go to www.eVoloshen.com to get a free Customers are the driving force for any business report, Taking Charge of the Future: A New Mindset For How We Do Business and ﬁnd out more about the but now with the advances in technology and eVoloshen System. total transparency, they also can easily become an acCve part in supporCng—or damaging—your brand. So you want to make sure you have Raving Fans that are out there telling all their friends about your business because they believe Aenean iaculis laoreet arcu NOVEMBER 6, 2012 STOCKHOLM, SWEDEN Page 11
BUSINESS BUILDING 2013 AND BEYOND Are You A GameChanger?by Bianca Bartz Imagine a Fortune 500 list for the world’s leading Visitors then get a chance to learn about each purpose-‐driven companies and their founders, organizaCon in detail, check out their Impact and you’ll have a preZy good picture of what the Measurement, view their “badges” and vote for GameChangers 500 aims to achieve. featured organizaCons to help increase their “Unlike other lists that proﬁle companies based rankings. on revenue alone, the GameChangers 500 The GameChangers organizaCon is led by proﬁles organizaCons that are reinvenCng the Andrew HewiZ, a Canadian author and social world and redeﬁning the rules of business entrepreneur, whose vision is to “help redeﬁne around fun, fulﬁllment and fairness to all life,” success in business and leave the next the site says. generaCon aspiring to join heart-‐centered Among the companies featured are IDEO, organizaCons that are not just good at making Google, Zappos, TOMS, Tesla, Kiva, B Lab, money but are also good at making the world a Grameen Bank, Khan beZer place.” Academy, Okabashi, Whole Foods, For more informaCon, go to “We are Virgin Unite, www.GameChangers500.com Lululemon, reinventing the Acumen www.Facebook.com/GameChangers500 world and Fund and www.TwiZer.com/GameChangers500 Earth redeﬁning the Charter rules of InternaConal. All focus on business” the triple boZom line and must pass the GameChangers DNA Test, which assesses the business based on: Their ObjecCves, How they Treat People, and How they Treat the Planet. GameChangers500.com allows visitors to peruse featured organizaCons by industry, locaCon and categories that include ExcepConal Work Environment, Empowered Employees, Eco-‐ Design, Mission Measurement, and more. Aenean iaculis laoreet arcu NOVEMBER 6, 2012 STOCKHOLM, SWEDEN Page 12
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BUSINESS BUILDING 2013 AND BEYOND ERIK KRUSE Erik Kruse, magazines and Strategic newspapers as well as MarkeCng TV. Erik has completed PhD-‐ Manager, courses in Business administraCon at Stockholm Ericsson School of economics and Stockholm School of Business and a B.A., Business AdministraCon and Social Sciences at University of Uppsala. EXPERIENCE Erik Kruse holds the Ctles of Strategic MarkeCng Manager and Networked Society Evangelist at Ericsson Networked Society Lab. He is an expert in consumer demands, industry and societal dynamics, and forecasCng ICT evoluConary trends. He spends his Cme working with Ericsson’s strategic markeCng, focusing on future opportuniCes, business models, future consumer behavior, transformaCon of networked industries, and future societal needs. Prior to joining Ericsson, he worked as a Manager of Future Consumer Research at Electrolux. FUTUREOLOGIST Erik is known as a Futureologist and researches future trends in technology and society. He has co-‐authored The Networked Home, InnovaCon "Innovation Radar—Future Media and Content Delivery, and is the author of A Journey to the Third Place, distinguishes between a based on research among early adopters of leader and a follower." informaCon technology. He has received a Special MarkeCng award 2010 for the 2020 - Steve Jobs shaping ideas project and has extensive media exposure through his arCcles, interviews in Aenean iaculis laoreet arcu NOVEMBER 6, 2012 STOCKHOLM, SWEDEN Page 16
BUSINESS BUILDING 2013 AND BEYOND NILS CARLSSON Nils Carlsson, a turnover of 1 COO billion SEK to 6 Netbooster, billion SEK. Mr. former VP Carlsson then spent a MarkeCng for year as the MarkeCng Telenor & Director for Starthouse before returning to Vodafone Vodafone as the Head of Product Development. From 2001 to 2003, Mr. Carlsson was responsible for the launch of 10 new services that brought in more than 900 million SEK. Nils Carlsson then became the Director of Business Services and INTERNATIONAL EXECUTIVE was instrumental in the creaCon of an innovaCve Nils Carlsson is a senior internaConal execuCve mobile service that led to strong gains in the with experience working worldwide in company’s market share. Mr. Carlsson lep operaConal roles. He has a solid track record of Vodafone in 2005 to become the Vice President overseeing vast improvements in organizaConal of Product Sales and MarkeCng for Telenor. Over processes and ﬁnancial results. Nils has been the course of the next year, his capable handling with NetBooster Group since 2006. upliped the company from losses and a declining market share to proﬁtability. In 2006, Nils Carlsson joined the Netbooster CAREER Group as its Chief OperaCons Oﬃcer, a posiCon Nils began his career in the mobile he holds to this day. This role puts him in charge communicaCons industry in 1994 as a Senior of eight managing directors. Mr. Carlsson is also Project Manager with Dynapac, a Swedish a member of the board of directors for a dozen company based in Karlskrona. In 1995, he of the company’s subsidiaries.accepted a posiCon as the Senior Product Manager for the MarkeCng Department of Europolitan, a new mobile operator in Stockholm, Sweden. During Nils Carlsson’s tenure, the company increased its workforce ”People dont buy whatfrom 50 to 500 and saw proﬁts rise from 300 million SEK to 1 billion SEK. you do, they buy whyIn 1998, Nils Carlsson joined Vodafone as the you do it.”Head of MarkeCng and Business Development. Over the next two years the company grew from - Simon Sinek Aenean iaculis laoreet arcu NOVEMBER 6, 2012 STOCKHOLM, SWEDEN Page 17
BUSINESS BUILDING 2013 AND BEYOND JENNIFER RHULE Jennifer Rhule, Human Resources, MD Leadership in 2000 she was TransformaCon appointed to the Ltd, former SR posiCon of OrganizaCon VP of HR for Development Director for the Skandia, Group based in London. In 2002 she moved to Gearbulk, Pepsi-‐ Sweden and was appointed Director, Group HR Co and OD. Prior to this she had held execuCve / senior management posiCons at Rank Xerox (UK), Bank of America, PepsiCo and J.Sainsbury LEADERSHIP EXPERT with responsibility for Leadership and Cultural With over 20 years of experience, Jennifer is an Development, Employee Engagement, TQM, and internaConally experienced OrganizaConal Human Resource strategies.Development and Human Resource ExecuCve, Aper leaving Skandia she became Managing with a successful track record of leading cultural Director and Founder of Leadership development and business alignment strategies TransformaCon Consultancy, in 2009 she was in mulCcultural global organizaCons. hired by one of her clients to lead a Global Her years of experience have taught her that change program, this assignment will be leadership is the key to business success, concluded by the end of 2012. She is currently throughout her career she has worked closely wriCng her ﬁrst book, Leadership Ascent – with execuCves, senior managers and young Conscious Leadership: What The World Needs potenCals to help them create open and Today. She is passionate about people and parCcipaCve cultures that opCmize human helping them to discover and develop their potenCal. leadership potenCal. Jennifer has established a Jennifer’s dedicaCon and humanisCc approach Corporate Social Enterprise dedicated to has led to naConal and internaConal developing leaders who want to make a posiCve accreditaCon e.g. Fortune Best Company to work contribuCon in a changing world.for, Investor in People and EFQM . Jennifer’s university degrees are in psychology and "It is better to lead from behind andsociology. to put others in front, especiallyCAREER when you celebrate victory whenJennifer joined Skandia in 1997, iniCally with nice things occur. You take theSkandia’s UK insurance Division as Head of front line when there is danger. Then people will appreciate your leadership." - Nelson Mandela Aenean iaculis laoreet arcu NOVEMBER 6, 2012 STOCKHOLM, SWEDEN Page 18
BUSINESS BUILDING 2013 AND BEYOND VESNA LUCCA Vesna Lucca, Head co-‐workers and of companies/clients CommunicaCons, have valued East Capital tremendously. She has a Bachelor’s Degree in Business and Economics from the University of Lund, Sweden and an MBA from Harvard University. She is ﬂuent in Swedish, Serbian, English and Italian. COMMUNICATIONS EXPERT Vesna Lucca, a Serbian naConal, joined East Capital, the leading independent asset manager specializing in the emerging markets of Eastern Europe and China, in 2007 as Head of CommunicaCons. She has longstanding experience in business development and communicaCons, having spent thirteen years as senior advisor in strategic communicaCons for senior execuCve management clients at Kreab Gavin Anderson, a global strategic communicaCon consultancy ﬁrm. EXPERIENCE Prior to that, she spent six years in sales and markeCng posiCons at EF EducaCon, the world’s largest privately held educaCon company, based in Boston. How do you want to make a Vesna has strong intuiCve communicaCon difference in the world? skills and a strategic and creaCve mindset. “There is power and harmony in companies and people when She has a broad internaConal experience and their thoughts, feelings, words and acCons are aligned. I wish to is naturally talented with understanding what see more of that; a world with respect and consideraCon where the market needs and wants to hear that her people can do what they love to do, which is what they are meant to do. Then we would have less conﬂicts, ego power games and the like – and realize that we are all one and enjoy the ride.”Aenean iaculis laoreet arcu NOVEMBER 6, 2012 STOCKHOLM, SWEDENPage 19
BUSINESS BUILDING 2013 AND BEYOND DANIEL WEILAR Daniel appreciate his Weilar, MD innovaCve ways of Nyheter24-‐ doing business and his Gruppen, ability to communicate Entrepreneur ideas and concepts with great enthusiasm. Daniel has a Master of Business AdministraCon from Uppsala University. He is also acCve as a board member of Mopper AB and Netric Sales and is an Associate Partner at Firm Factory Network. He is married, enjoys spending his free FORWARD THINKING LEADER Cme when he has it at his country home and is Daniel Weilar is the MD and one of the co-‐ an avid traveler.owners of Nyheter24-‐Gruppen. He has been responsible for its explosive growth during a downturn in the marketplace because of his understanding of strategic digital media sales. He has increased sales 1400% in his role as Sales Director and founded and developed the company’s enCre digital media concept sales. He joined Nyheter24 when they acquired his company Weilar Media AB. Prior to this, Daniel has worked for SF Media, SBS Radio, Leo BurneZ, and Philips InternaConal in several capaciCes internaConally in Singapore and Paris.ENTREPRENEURIAL SPIRITAn entrepreneur spirit and his ability to see ”If you can clearlyfuture trends has kept Daniel on the cujng edge of several industries including Internet, Media, articulate the dream or theRadio, and Telecom. He is talented at building businesses and delivering what the markets goal, start. “wants and needs. His clients and co-‐workers - Simon Sinek Aenean iaculis laoreet arcu NOVEMBER 6, 2012 STOCKHOLM, SWEDEN Page 20
BUSINESS BUILDING 2013 AND BEYOND LISBETH Lisbeth Hospital, Intoi Gustafsson, AB, The Swedish GUSTAFSSON board Retail InsCtute member (HUI), SYSteam AB. experience Ms. Gustafsson also with Kitron served as a Director in ASA, Evry Swedish Post Oﬃce AB, ASA, IT-‐kommissionen, SYSteam, Bibliotekstjänst AB, Handelns UtredningsinsCtut, WM-‐data AB, ITFöretagen, and Invest in Sweden Agency (ISA). Prevas AB, Axel She has been a Director of Logica AB (alternate Johnson InternaConal name, WM-‐Data AB) since 2002, EVRY since May AB and Karolinska Universitetssjukhuset 2011 and Kitron ASA 2007. She served as Director of Prevas AB since 2000 and EntracCon Holding AB (alternate name, 24hPoker Holding STRATEGIC LEADERSHIP AB) since 2006. Ms. Lisbeth Gustafsson has vast experience in Ms. Gustafsson’s addiConal board appointments both operaCons and at a strategic board level have included Member of the Board of nocom with numerous companies. She is currently AB, Axel Johnson InternaConal AB, Swedish running consultancy business in Leadership and Research InsCtute of trade, eAM execuCve OrganizaCon, and is an acCve Board member in AcCon Management HB, Partner and Kitron ASA, EVRY ASA as well as Ersta and ConfederaCon of Swedish enterprise. She served Chairman of the board for Trygga Hem as a Director of Catella AB (alternate name, Skandinavien AB. She has served as the Scribona AB) since 2003. Ms. Gustafsson earned Chairman of the Board of Orre & Nyberg Capital a degree in Sociology from Stockholm University AB. Ms. Gustafsson also served as the President and a Management educaCon at INSEAD in of Digital Equipment AB and Business Unit France.Manager and Head of Sales at Posten Sverige AB (Swedish Postal Service). Ms. Gustafsson’s other managerial responsibiliCes and experience have included Svensk Handel, the Swedish Governments IT "The key to successfulCommission, Bibliotekstjänst AB, the Swedish NaConal Student Board of Aid (CSN), Prevas AB, leadership today is inﬂuence,and Invest in Sweden Agency (ISA). She has not authority."served as the Vice Chairman of Svensk Handel AB and as a Director of Karolinska University - Kenneth Blanchard Aenean iaculis laoreet arcu NOVEMBER 6, 2012 STOCKHOLM, SWEDEN Page 21
BUSINESS BUILDING 2013 AND BEYOND PER ADOLFSSON Per Adolfsson, But the modern CEO Microsop oﬃce also helps of AB course, an oﬃce that gives you diﬀerent environments depending on what type of work you set out to do, and that supports collaboraCon and teamwork. IT Guy: Has spent 25+ years in the IT industry, mostly in Sales Management posiCons in US companies like Compaq and HewleZ-‐Packard, but started his career with Norsk Data, a Norwegian challenger to that Cmes greats like Digital, Wand and Data General. Likes the American management philosophy, but also thinks the Swedish consensus model has a lot going for it, if used wisely. Firmly believes that the people make the diﬀerence, even if great products help. The New World of Work Many eﬀorts have been made through the years to establish a more ﬂexible workplace, living up to the idea that “Work is not a place you go to, but something you do”. But to get this working you need more than just a modern oﬃce; the foundaCon is a management "Leaders must be close structure that is built on trust and enough to relate to others, responsibility, clear targets and regular follow-‐ up. You also need modern tools, to enable you but far enough ahead to to work anywhere you want, as eﬃciently as if motivate them." you were in the physical oﬃce. - John C. MaxwellAenean iaculis laoreet arcu NOVEMBER 6, 2012 STOCKHOLM, SWEDEN Page 22
BUSINESS BUILDING 2013 AND BEYOND KARIN VOLO Karin Volo, of understanding Director & Co-‐ people well and Founder knowing how to Evoloshen, help them improve Author, former their lives. Her sense of Headhunter humor and ease is contagious as she brings joy and strength to others. Karin’s clients say she is professional, inspiring, dedicated, persistent, and determined. They appreciate having her support as they go through life’s diﬃcult transiCons.EVOLUTION SPECIALISTKarin Volo, an expert in personal and career development, is known as a Dream Life Mentor PURPOSE DRIVEN LIFEand an EvoluCon Specialist. She is also the Karin has been mentored and coached by some of transformaConal author of the Bringing Joy series, the biggest names in the business and personal and one of the contribuCng authors of the best-‐ growth industries. Some of her mentors have selling books, Turning Points and Change One included John Assaraf, Bob Proctor, and Lisa Belief. She is also the founder of the Joy Sasevich. Karin’s passion is helping people beZer Movement, helping to spread joy in the world. She their lives through sharing all she has learned on has helped many individuals and companies go her journey.through transiCons successfully and to ﬁnd the joy Karin is also a dedicated mom and wife. Her family in living. is her greatest source of joy. “Live a life with a fabulous view” is Karin’s moZo. She loves to help others break through the bars that have restrained EXPERIENCE them for too long and ﬁnd their way to their own With over 15 years experience working in ExecuCve fabulous view. Her purpose is to inspire and teach Search on two conCnents, Karin brings to her others to thrive and reach their full potenCal.clients a unique internaConal perspecCve. She uses her skills and experiences to help her clients thrive through tough transiCons, build the life of their dreams, and learn to live joyfully.Karin has also successfully navigated more personal How do you want to make acrisis than most people can imagine, making her an difference in the world?expert at surviving huge challenges. Her It is possible to love your work and have a great balance in experience has given Karin an incredible resilience life. I want to show people how to ﬁnd the joy and to overcoming obstacles and to seeing life from a inspiraCon that will help them live their lives to the fullest higher, more posiCve, perspecCve. She is giped at potenCal. Working with companies by helping their ﬁnding the lessons in any situaCon, and has a talent employees discover this, can transform not only their lives, but also transform the company. And that would be good for business, good for the people, and good for the world. Aenean iaculis laoreet arcu NOVEMBER 6, 2012 STOCKHOLM, SWEDEN Page 23
BUSINESS BUILDING 2013 AND BEYOND LISELOTTE HÄGERTZ ENGSTAM LiseloZe Hägertz Engstam, INTERNATIONAL Vice President, EXECUTIVE Head Nordic Prior to HCL, LiseloZe contributed more than 20 Region for HCL years in various internaConal leadership Technologies, posiCons at IBM, including start & expansion of Formerly with IBM several new service lines. She has extensive mulCcultural experience leading operaCng units and teams in Nordic, Europe, US and Asia. She is PASSION FOR INNOVATION & also a member of several business networks as Swedish India Business Council, Swedish ENABLING LEADERSHIP Corporate Board AssociaCon network & Ruter LiseloZe Hägertz-‐Engstam is an experienced Dam Alumni network and is a Board member at internaConal execuCve leader, currently Boarding For Success. In addiCon to a Master of responsible for HCL’s business in the Nordic’s. Science, she has concluded several ExecuCve HCL is a global services company originaCng from Programs at universiCes such as Harvard, London India and recognized by Harvard as having one of Business School, INSEAD and IMD. She is the most modern management in the world. cerCﬁed from board programs with Styrelsekrap LiseloZe has successfully established HCL with a and Styrelse akademin. Her customers, partners diﬀerenCated strategy, becoming the fastest and co-‐workers say “LiseloZe is a dedicated and growing R&D and IT services company in Nordic innovaCve leader with a passion for business region, now with more than 2000 passionate who is thrilled with challenges and sees soluCons HCLites serving Nordic customers. In KPMGs even in complex scenarios.”survey of major Nordic Services Providers year 2012 HCL was recognized as #1 in InnovaCon by the Nordic customers. With a passion for innovaCon & enabling leadership pujng employees ﬁrst, she has also implemented broad organizaConal social media “When people feel passion andprograms and mentored and pioneered CSR programs. Her strong background in services responsibility for what they do, notincludes strategy consulCng, R&D engineering-‐, only can they transform a company,business process-‐ and IT services, and uClizing they can also transformthe beneﬁt of both local and global delivery elements. themselves.” Vineet Nayar, Employees First, Customers Second Aenean iaculis laoreet arcu NOVEMBER 6, 2012 STOCKHOLM, SWEDEN Page 24
BUSINESS BUILDING 2013 AND BEYOND STEVEN VON Steven von Born in New Kohorn, York, raised in KOHORN Chairman at Australia and World Mobile now dividing his Media, Cme between Entrepreneur, France, England, Author India and the USA. Steven is publishing his latest book called The Brand-‐I-‐Vidual, which explores key issues and educates the reader in the speciﬁc processes required to build a powerful and lasCng personal brand for GLOBAL ENTREPRENEUR individuals as well as corporate execuCves. Steven von Kohorn wears many hats in a very More than just a book, The Brand-‐I-‐Vidual comes diverse selecCon of markets and across many with a mobile applicaCon to provide a simple, countries and cultures. The diversity of his roles user friendly dashboard to co-‐ordinate the in industries with virtually no commonality is as personal brand management for busy people on challenging as it is interesCng: from mobile the run as well as a website that conCnues to communicaCons and media to business educate, provide new insights and keep users applicaCons sopware development, online challenged and entertained while they evolve publishing and educaCon to manufacturing solar and fuel their personal brand. powered mosquito traps to prevent malaria and One of the key issues that Steven has explored is dengue fever in 3rd world countries as well as the dichotomy between personal brand manufacturing eaCng utensils for people with development for the individual corporate severe disability. execuCve and whether this waters down the Steven’s innovaCve thinking has been rewarded corporate brand value or enhances it. with the 2008 Regional Enterprise Award in Companies can embrace and support the Australia, patents and product innovaCons development of unique, individual personal across numerous industries and the brands by high achieving execuCves within the establishment of businesses on ﬁve conCnents organizaCon thereby increasing the loyalty and all of which he sCll majority owns and acCvely stability of management. controls. Steven has hosted his own talk back breakfast radio program, conceived the world’s largest How do you want to make a billboard for Nike during the Sydney Olympics, difference in the world? he became involved with the internet in its very early days and now teaches people how to use I believe that there is vast untapped ocean of innovaCon, the internet to build their personal brand. imaginaCon and creaCvity in all of us that is condiConed by our society to remain repressed due to imposed duCes, responsibiliCes, social, cultural and employment limitaCons. I INTERNATIONAL EXPERIENCE hope to turn the tap in everyone I meet or am fortunate enough to communicate with. Aenean iaculis laoreet arcu NOVEMBER 6, 2012 STOCKHOLM, SWEDENPage 25
Nu rivervi Sverigesbästaarbetsplats.Microsoft är Sveriges bästa arbetsplats 2012!* och vår syn på flexibelt arbete, vi kallar detVi tackar för utmärkelsen och river omgående Det nya arbetslivet. Här ser du också vilkahela rasket. Varför? För att 2012 inte längre spännande tjänster som finns att söka.är framtiden. Hoppas vi ses på vårt nya kontor! Ny teknik skapar nya möjligheter. När mankan jobba var och hur man vill behöver konto-ren förändras. I allt från trådlöshet till hur deinspirerar. Därför river vi och bygger nytt. *Priset delas årligen ut av Great Place to Work och Samtidigt söker vi flera nya medarbetare. baseras på en medarbetarundersökning och en analysPå microsoft.se kan du läsa mer om oss av företagskulturen.
BUSINESS BUILDING 2013 AND BEYOND What Are B Corps? B Corp cerCﬁcaCon is to sustainable business movement grows, it has become an increasingly what Fair Trade cerCﬁcaCon is to coﬀee or USDA powerful agent of change. We are passing laws. Organic cerCﬁcaCon is to milk. We are driving capital. B Corps are cerCﬁed by the nonproﬁt B Lab to Government and the nonproﬁt sector are meet rigorous standards of social and necessary but insuﬃcient to address society’s environmental performance, accountability, and greatest challenges. Business, the most powerful transparency. man-‐made force on the planet, must create Today, there is a growing community of more value for society, not just shareholders. Systemic than 600 CerCﬁed B Corps from 15 countries and challenges require systemic soluCons and the B 60 industries working together toward 1 unifying Corp movement oﬀers a concrete, market-‐based goal: to redeﬁne success in business. and scalable soluCon. Over 600 businesses have already joined our community, encouraging all companies to Why B Corps MaQer compete not just to be the best in the world, but to be the best for the world. As a result of our “B Corps might turn out to be like civil rights for collecCve success, individuals and communiCes blacks or voCng rights for women — eccentric, will enjoy greater economic opportunity, society unpopular ideas that took hold and changed the will address its most challenging environmental world.”Esquire Magazine problems, and more people will ﬁnd fulﬁllment CerCﬁed B CorporaCons are leading a global by bringing their whole selves to work. movement to redeﬁne success in business. The B Corp movement is about creaCve By voluntarily meeCng higher standards of destrucCon -‐-‐ a new way of thinking that makes transparency, accountability, and performance, the old way obsolete. B Corps are simply a beZer CerCﬁed B Corps are disCnguishing themselves in way to do business, a way to integrate, not a cluZered marketplace by oﬀering a posiCve compromise, our values and our work. We need vision of a beZer way to do business. your creaCvity to help inspire others to support We hope that you are inspired, not just by our the movement. vision, but by the movement’s ability to translate For more informaCon, go to ideas into acSon. www.BCorporaCon.net B Corps create higher quality jobs and improve the quality of life in our communiCes. And, as the Aenean iaculis laoreet arcu NOVEMBER 6, 2012 STOCKHOLM, SWEDENPage 27
BUSINESS BUILDING 2013 AND BEYOND What the Market Has To Say About Amazing Companies We ran a contest with Entreprenör24 to • When both management and the employees are living reach out to the market about Amazing the "brand" Companies. Here is a sample of the • Amazing staﬀ quesSons we asked and some of the • InnovaCon answers we collected. It’s good to see what • creaCve spirit mixed with new thinking and a constant A the market has to say about these topics as hunger to always be the best in their industry! well. • desire to change the world through their business A • company that strives to develop both their employees A What makes an Amazing and the working environment • Amazing for me is taking responsibility. For the staﬀ, Company? environment, the whole process. • company that listens to their employees and value A • Staﬀ and the vision their progress and achievements as much as the corporate growth. A company that create value for the local community and the global world. • Employees having fun, bringing all customers along for the ride. What is the most important value • The people behind it. Their dedicaCon and commitment you want to see from a company? to their costumers is a really important part in a business. • I want companies to show true dedicaCon to values of sustainability and They should care. social good. But that means not only saying it -‐ it means doing it, every day! • New thinking, don´t swim with the stream together with • Great Customer Service. all the other ﬁshes. Do basic but new thinking. • Integrity. There will be moments were a company have the possibility to • good company is a company built by creaCve and A earn more money but compromise its name and purpose in the process. logical people who always takes care of its employees and The company should never forget why they started out in the ﬁrst place. Money can never surpass the choice of doing whats right in my eyes! value the companys vision • The most important value of a company is all the employees, of course. • Small details and big values • That the company always takes care of the environment and aims to be • The team, without a doubt if you don’t have an amazing sustainable in the future. team you can’t sell anything. People love the people • Responsible behind the brands, the products the idea. The Richard • InnovaCon in all ways from how they deal with customers, what they Branson, Steve Jobs, Mark Zuckerberg etc. sell, how they go to market. InnovaCon and a good CSR value of giving back through their innovaCon. NOVEMBER 6, 2012 STOCKHOLM, SWEDENPage 28
BUSINESS BUILDING 2013 AND BEYOND • Transparency theyre doing it. Their products are reaching out to the • Good values and environmentally-‐friendly policies goodness of people, it lets them communicate and come • WholisCc approach together. All the possibiliCes an iPhone gives you are • Team spirit, that everyone is working together and not for themselves. I amazing and youll enjoy the feeling of having one in your believe that this is one of the keys to success and you can also tell if a pocket. company has got this great team-‐feeling! • When I do things, I Smile when Im doing them! My • The relaConship and that their goals are aligned with mine compassion glows • an inspiring vision • want the company to be environmentally friendly and I • The humans behind the company, I want to feel their glow! take acCons against animal cruelty • concept • IdenCﬁcaCon with the brand/company values • What their vision is, to feel that you are part of a journey What makes you a loyal and through the way they tell that story through their products or services. Raving Fan for a company that you • When they inspires me to think out of the box love or that you admire? • That I daily buy their products and become saCsﬁed and • When their acCons go hand in hand with my beliefs and happy when I see the companies commercials and sales convicCons I will gladly and vividly engage and become a numbers loyal fan and supporter. • IdenCfy with the proﬁle •Read all news and updates, follow on Facebook, if possible • Design is always appreciated, but simplicity and customer – Im a customer. No, I’ve not read the book. support are the two keys to my business heart • really love Apple. They have really accomplished a lot by I • When you feel that they go that extra mile and do their product and markeCng but at the end of the day I think something new and personal for me as a customer. it has a lot to do with their values. They know what they • Services and genuine interest in what products their oﬀer. do, they know how they do it and they also know why THIS IS NOT A HOTEL Well it is, and it isn´t. At heart we are a boutique hotel with 82 beautiful rooms right in the middle of Stockholm. But what really sets us apart is the rest of the house. In addition to the hotel, there are two top restaurants; Berns Asian and Berns Bistro, a night- club; 2.35:1, ample event spaces and to top it off; one of Sweden’s most historical and best concert venues. WWW.BERNS.SE NOVEMBER 6, 2012 STOCKHOLM, SWEDEN
THE WAY WE CHALLENGE the status quo is by helping companies to focus in their soul and core,by making our program work from the inside out using a fun and simple methodology, and by creating aunique experience which evolves companies to Amazing Companies with Raving Fans. Want to be one?
BUSINESS BUILDING 2013 AND BEYOND With Complexity now the Norm for Global Business, Corporate Leaders Seek Ways to Embrace it, ﬁnds KPMG Study For at least half of these companies, the common methods used to improve informaCon management, undertake business reorganizaCon and manage human resources programs are not proving eﬀecCve in dealing with complexity. Least eﬀecCve of all were eﬀorts to inﬂuence Increasing public policy which worked well for only one in complexity tops management agenda three of survey respondents. Causes of complexity common across the world, but form varies To address the challenges and uncover the Both mi7ga7ng and harnessing complexity opportuniCes hidden within complex business cri7cal for innova7on, success situaCons, over 50 percent of senior leaders said they would be tesCng new or diﬀerent TradiConal methods of management are no approaches in the next two years. longer suﬃcient to confront what is today a given for doing business globally: managing “To address the challenges complexity presents, complexity. According to a global study from successful management teams are seeking new KPMG InternaConal, complexity, a primary and perhaps unprecedented ways to embed source of addiConal risk, cost and management agility and innovaCon into their corporate challenges, is a real and serious issue for senior cultures and develop ﬂexible structures to decision makers. But, it also presents manage the demands and needs of their opportunity. markets,” said Helene Willberg, CEO KPMG The KPMG survey reveals that global business Sweden. leaders are faced with a conCnuous stream of These perplexing challenges are highlighted in issues and are striving to ﬁnd new soluCons that ConfronCng Complexity-‐ Research Findings and can harness the complexity and also take Insights www.kpmg.com/ConfronCngComplexity advantage of the opportuniCes it brings. a survey from KPMG which draws on interviews with 1,400 senior execuCves running large Leaders worldwide report that managing their businesses in 22 countries in the Americas, companies is becoming steadily more diﬃcult Europe and Asia-‐Paciﬁc. primarily due to increasing government regulaCon, rapidly changing technology and problems with managing informaCon. The challenges these condiCons bring are increased risk, escalaCng costs and an ever-‐growing need for new skills. NOVEMBER 6, 2012 STOCKHOLM, SWEDENPage 32
BUSINESS BUILDING 2013 AND BEYOND När!resultaten!bröts!ned!på!landnivå!stod! Sverige!ut!som!i!särklass!mest! optimistiskt,!trots!att!företag!i!flera! tillväxtekonomier!ingick!i!undersökningen.! Mer!än!90!procent!av!de!tillfrågade! Developing economies positive svenska!företagsledarna!såg!nya! The survey uncovered some important variaCons möjligheter!för!sina!verksamheter!som!en! in how complexity is experienced and managed följd!av!den!ökande!komplexiteten.!Detta! in diﬀerent parts of the world. kan!jämföras!med!genomsnittet!för! Europa!på!69!procent.!! ! Among the mature economies in North America ”Som!en!relativt!liten!och!exportberoende! and Europe, regulaCon was seen as the No. 1 ekonomi!är!anpassningsförmågan!bland! cause of complexity today, followed by issues svenska!företagare!naturligtvis!av! with informaCon management. But for betydelse.!Att!den!svenska!optimismen! developing economies, parCcularly Brazil, inför!förändringen!till!och!med!är!större! Mexico, China and India, speed of innovaCon was än!i!tillväxtekonomier!ligger!i!linje!med! the leading cause, and while informaCon signaler!vi!får!globalt!och!från!våra! management and regulaCon were also important kundföretag”,!säger!Helene!Willberg!VD! for these countries, tax policy featured much på!KPMG.!!!! more strongly in their responses. ! Reducing risk through reorganizaCon Developing economies were also more Restructuring the business up to and including concerned than their established compeCtors merging and acquiring new businesses, was also about rising costs as a challenge of complexity. a common response to simplifying complex And they were more likely to see complex situaCons, among 60 percent of respondents and markets as an opportunity to develop new and remains a top-‐ranking opCon to complexity in innovaCve business strategies. the near future. “Complexity is not staCc. It changes as markets Embracing complexity and economies develop, so that in one year KPMG’s conclusion is that companies have an managers might be struggling with an important opportunity to embrace complexity and use it as new technology , and in the next, when they a spur to drive innovaCon and force constant have mastered the technology, they have to improvement. deal with new regulaCons introduced to control The report says that managing the problems of it. The key is to be able to move easily from one complexity in business is made easier when problem to the next.” Said Helene Willberg. companies have a clear and well-‐arCculated idea of their purpose, their appeCte for risk and the InformaCon management – A challenge and a principles on which they do business. soluCon InformaCon management stood out both as a About KPMG major cause of complexity and, for 8 out of 10, a KPMG is a global network of professional ﬁrms way of trying to deal with it. But nearly 60 providing Audit, Tax and Advisory services. We percent said that their eﬀorts to manage this operate in 150 countries and have 138,000 problem were not parCcularly eﬀecCve. people working in member ﬁrms around the world. NOVEMBER 6, 2012 STOCKHOLM, SWEDEN Page 33
Are you interested in accessing top talent from around the world? Are your employees your most valuableAIESEC Stockholm provides you with global-minded young professionals. Today, more than 8.000 organizations - from multinational to small and medium scale business, non-proﬁt to government and UN - are partnering with AIESEC to access top talent. AIESECs unique network offers a lot of opportunities for organisations to obtain highly competitive international talent. AIESEC Stockholm provides ﬂexible and customized programmes to provide talent that ﬁts the company’s culture and processes. As a partner of AIESEC Stockholm, companies will enrich their work force with global-minded young professionals by having access to a platform of students from over 113 countries via an efﬁcient and centralized sourcing process. Candidates will be working as interns to support the companys organizational needs and initiatives and may range from current students to recent graduates of top bachelors, masters and MBA programs from 2,400 universities globally. Contact us to get started today! Roa Eliwi Kajsa Hemmingsson Vice President of Incoming Exchange Vice President of External Relations email@example.com firstname.lastname@example.org Make a difference to your company with AIESEC Stockholm. Access top-talented young professionals from around the world.
Entreprenör24 Contest Winners Johan Wikland, Founder Maciej Strama, and CEO of c/o Gerd MarkeSng Director, Mobuylr We wanted to create an ecologically and biologically Despite my age, I am a friendly company focused on creaCve and business-‐minded beauty and skin care products. entrepreneur. So far I have And we wanted to do it in developed a mobile payment Jokkmokk, in northern soluCon that have been Sweden. In 2010, we awarded “The best business launched forty products and in idea” 2011 in Solna. The award February 2011 we moved into made the startup possible and our 800 square meters large, the company got nominated modern factory. In 2012, more for the “Best business than 30 products to see Zakaria Hersi, MarkeSng soluCon” at Telecom city. Victor Björkund, todays ljus. Our products sold Manager for Coursio Financial Manager at in Sweden, Norway, USA, For more informaCon, go to AIESEC Stockholm Japan, Saudi Arabia, www.mobuylr.se Australia ..., well almost all Zakaria has a degree from A young guy with a passion for over the world. The airline SAS Stockholm University. He has leadership and innovaCon. I’m has chosen us as their partner sat on the board of four the ﬁnancial manager at for SAS EuroBonus Shop, as companies and founded two AIESEC Stockholm, a well as airlines NextJet and of them. Now he is the studentorganisaCon, and the EChad. MarkeCng Manager for coordinator at Morgan, a Coursio and Managing Partner gathering of companies acCve Welcome to c / o GERD. A for 4Weeks4Life, the ﬁrst was in the Swedish mobile service Swedish organic companies voted one of the hoZest industry. that want to aﬀect people and startups in Sweden 2012 and the environment! also won Best New Recruit www.careofgerd.com Category in ArcCc15. www.Coursio.se Page 35
The Most Amazing Who would you most like Company Leadership to see here Conference and Gala next year? October 2013 Lisa Nichols, Best Selling John Assaraf, Best Selling Author No Ma8er What, Author of The Answer, an teacher from The Secret, a entrepreneur, researcher popular public speaker, and explorer of charismaSc teacher and consciousness and powerful coach, founder of human behavior, founder MoSvaSng the Masses of 6 mulSmillion dollar companies Richard Branson, CEO Virgin Stedman Graham, an American Jack Canﬁeld, moSvaSonal speaker educator, author, businessman and author. He is best known as the and speaker, although he is co-‐creator of the Chicken Soup for the primarily known as the partner Soul book series, which currently has of media mogul Oprah Winfrey nearly 200 Stles and 112 million copies in print in over 40 languages Join us next year for the exciSng Awards Ceremony for the Most Amazing Company and the Most Amazing Employee!Do you want to get global recogniSon for being a Most Amazing Company and give one of your employees to shine as they win the Most Amazing Employee award? Call us for details on how you can parScipate! Karin Volo +46 70 301 1968 www.Evoloshen.com