Mobile Internet                                       in Russia                                   Prepared by Json & Partn...
Table of Contents  1.   Mobile Internet users        1.1. Number of active mobile Internet users        1.2. Number of act...
1. Mobile Internet users1.1. Number of active Internet users from mobile devices as of the first six months of 2011Data tr...
1. Mobile Internet users1.2. Number and share of the population of active Internet users from mobile devices by region of ...
1. Mobile Internet users1.3. Smartphone user profile General demographic characteristics                                  ...
1. Mobile Internet users1.3. Smartphone user profile. Demographic characteristics by operating systemMen are the principal...
1. Mobile Internet users1.3. Smartphone user profile. Experience of smartphone usage by operating systemOf smartphone owne...
2. Mobile Internet access devices2.1. Overview of mobile Internet access devices: tablet PCsIn 2010, the sales volume for ...
2. Mobile Internet access devices2.2. Overview of mobile Internet access devices: smartphonesThe volume of smartphone sale...
2. Mobile Internet access devices2.2.1 Smartphones by operating systemIn Q4 2011 in Russia, sales of Android smartphones w...
2. Mobile Internet access devices2.2.2 Average price of smartphonesOver the last 3 years, the average price for a smartpho...
2. Mobile Internet access devices2.2.3 Average price of smartphones by operating systemThe average price of an Apple smart...
2. Mobile Internet access devices2.2.4 Average retail price for smartphones by regionThe highest prices for smartphones – ...
2. Mobile Internet access devices2.2.5 Regional structure of smartphone salesThe Top 10 regions of Russia currently accoun...
2. Mobile Internet access devices2.2.6 Specific sales of smartphones by regionThe highest specific sales of smartphones - ...
2. Mobile Internet access devices2.2.7 Smartphone profile: performanceIn the last 3 years, the smartphone has become twice...
2. Mobile Internet access devices2.2.8 Smartphone profile: functionalIn 3 years, there has been a significant increase in ...
2. Mobile Internet access devices2.2.9 Smartphone profile: average number of applications installed and usedOn average, 15...
2. Mobile Internet access devices2.3. Mobile content marketOne of the fastest growing market segments for mobile content i...
2. Mobile Internet access devices2.3.1 Mobile content market: app storesA large proportion of the applications currently a...
2. Mobile Internet access devices2.3.2 Mobile content market: app storesFor the period from 2009 to the present, the numbe...
3. Mobile Internet usage on smartphones3.1. Frequency of mobile Internet use (days a week)32% of smartphone owners use mob...
3. Mobile Internet usage on smartphones3.2. Average duration of daily sessionA PC is used more often than smartphones for ...
3. Mobile Internet usage on smartphones3.3. Mobile Internet usage experienceFor 53% of users, this is their first smartpho...
3. Mobile Internet usage on smartphones3.4. Places where smartphones are usedSmartphones are used most often at home, “on ...
3. Mobile Internet usage on smartphones3.5. Incentivising smartphone usageThe most common reasons for using smartphones: “...
3. Mobile Internet usage on smartphones3.6. Mobile Internet advertising90% of users notice mobile advertising when using m...
3. Mobile Internet usage on smartphones3.7. Using a smartphone to make purchasesOne fifth of all smartphone users have use...
3. Mobile Internet usage on smartphones3.8. Purchases with a smartphone23% have already made purchases* using their smartp...
3. Mobile Internet usage on smartphones  3.9. Reasons for using mobile Internet  The most popular reasons for using mobile...
3. Mobile Internet usage on smartphones3.9.1 Simultaneous usageWhile using their smartphones, owners often listen to music...
3. Mobile Internet usage on smartphones3.9.2 Reasons for using mobile Internet: search applications40% of users use their ...
3. Mobile Internet usage on smartphones3.9.3 Reasons for using mobile Internet: video applications (watching videos)28% of...
3. Mobile Internet usage on smartphones3.9.4 Reasons for using mobile Internet: Social networking sites52% of users use th...
4. Technical parameters for mobile Internet usage4.1. 3G coverage map as of 2010-2011At the end of the first half of 2011,...
4. Technical parameters for mobile Internet usage4.2. Mobile Internet access traffic, PBAccording to the forecasts of J‟so...
4. Technical parameters for mobile Internet usage4.3. Average traffic for one subscriber, MBAs of the end of the first hal...
4. Technical parameters for mobile Internet usage4.4. Cost of mobile InternetAs of the end of the first half of 2011, the ...
5. Forecasts, trends and barriers for mobile Internet development in Russia5.1. Growth of sales market for smartphones and...
5. Forecasts, trends and barriers for mobile Internet development in Russia5.2. Growth in data traffic and the mobile cont...
Upcoming SlideShare
Loading in...5
×

Google Mobile Day

2,441

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,441
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
63
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Google Mobile Day"

  1. 1. Mobile Internet in Russia Prepared by Json & Partners Consulting for GoogleAndroid and Mobile Marketing, Google Russia Android Google Confidential and Proprietary and Mobile Marketing, Google Russia
  2. 2. Table of Contents 1. Mobile Internet users 1.1. Number of active mobile Internet users 1.2. Number of active mobile Internet users by regions of Russia 1.3. User profile 2. Mobile Internet access devices 2.1. Overview of mobile Internet access devices 2.2. Tablet PCs 2.3. Smartphones 3. Mobile Internet usage on smartphones 3.1. Frequency of mobile Internet usage 3.2. Average duration of daily session 3.3. Mobile Internet usage experience 3.4. Places where smartphones are used 3.5. Incentivising smartphone usage 3.6. Mobile Internet advertising 3.7. Using a smartphone to make purchases 3.8. Purchases with a smartphone 3.9. Reasons for using mobile Internet: top 10 actions 3.9.1 Reasons for using mobile Internet: search applications 3.9.2 Reasons for using mobile Internet: video applications 3.9.3 Reasons for using mobile Internet: social networking sites 4. Technical parameters for mobile Internet usage 4.1. 3G network coverage map 4.2. Mobile Internet traffic 4.3. Average traffic for one subscriber 4.4. Cost of mobile Internet 5. Forecasts, trends and barriers for mobile Internet development in Russia 5.1. The dynamic of smartphone prices and forecast 5.2. Dynamic for 3G network coverage 5.3. Growth of sales market for smartphones and other mobile Internet access devices 2
  3. 3. 1. Mobile Internet users1.1. Number of active Internet users from mobile devices as of the first six months of 2011Data traffic from smartphones accounts for about 75% of alldata traffic from mobile devices* 1 452 250 121 381 75 27,2 0,3 14 12 3G tablets Mobile phones Smartphones Number of subscribers, Average traffic per 1 Total traffic per Traffic per month, TB million subscriber, MB month, TB 3G tablets 0.3 250 75 Number of subscribers, USB modems 10.3 1,430 14,729 million Smartphones 12.0 121 1,452 Mobile phones 27.2 14 381 МBOU *In this study, the term „mobile device‟ is understood as smartphones, mobile telephones and tablet PCs. 3
  4. 4. 1. Mobile Internet users1.2. Number and share of the population of active Internet users from mobile devices by region of RussiaThe development of the mobile Internet is rapidly eradicating the “digital divide” in the outlyingregions of Russia. The share of active* data subscribers in Moscow and St Petersburg accounts foraround 40% of the total population Subscribers for data Share of data subscribers in the total population by region of Russia, from mobile devices, million people as of the end of Q2 2011: 48 53 34 39 43 2009A 2010A 2011E 2012F 2013F 28% of the population of Russia who are active data users** 5-20% 20-25% 25-30% 30-35% more than 35% **as of Q2 2011 * An active data subscriber is a subscriber who has used a data service at least once in the last month 4
  5. 5. 1. Mobile Internet users1.3. Smartphone user profile General demographic characteristics 18 - 24 37% 25 - 34 31% 35 - 44 Age 45 - 54 11% 20% 55 + 2% Average age: 30.8 61% Men Gender Women 39% Primary 4% Education Secondary Higher 36% 60% 67% Full time 12% Part-time employment Employment status Student 11% 8% Unemployed/ Working from home High (more than RUB 50,000) 24% Monthly household Average (RUB 25,001 – 50,000) 42% income Low (RUB 25,000 and lower) 27% 5
  6. 6. 1. Mobile Internet users1.3. Smartphone user profile. Demographic characteristics by operating systemMen are the principal users of smartphones.The majority of smartphone users are aged between 18 and 34. Symbian 28% 72% Windows 32% 68% Mobile/Phone Gender 40% 60% Android iOS 41% 59% Женщины Women Мужчины Men Symbian 27% 31% 29% 8% 5% Age Windows 42% 28% 17% 12% 1% Mobile/Phone Android 42% 28% 20% 8% 2% iOS 49% 30% 14% 8% 18-24 25-34 35-44 45-54 55 и старше and older 6
  7. 7. 1. Mobile Internet users1.3. Smartphone user profile. Experience of smartphone usage by operating systemOf smartphone owners on the Android platform, the greatest share is occupied by new users(with less than one year‟s experience of smartphone use). For many smartphone users on the Androidplatform, this is their first “smart telephone” How long have you been using smartphones? Symbian 24% 76% Symbian Windowa Windows Mobile/Phone 34% 66% Mobile/Phon e iOS 44% 56% iOS Android 61% 39% Android До года a year Less than Более года year More than a 7
  8. 8. 2. Mobile Internet access devices2.1. Overview of mobile Internet access devices: tablet PCsIn 2010, the sales volume for tablet PCs in Russia came to around 400,000 devices – approximately 10 timesless than smartphone sales. In 2011, we expect the size of the tablet PC market to double Sales volume for PC tablets in Russia, million items 8
  9. 9. 2. Mobile Internet access devices2.2. Overview of mobile Internet access devices: smartphonesThe volume of smartphone sales* in Russia will double in 2011 compared with that of 2010 Share of smartphones in total sales of mobile Sales volume for smartphones in Russia, million items terminals in Russia, % 36% 29% 22% 15 11,8 11% 8,6 6% 3,9 1,9 2009A 2010A 2011E 2012F 2013F 2009A 2010A 2011E 2012F 2013F* The smartphone is defined as a multi-functional mobile communication device. The following main criteria identify a device as a smartphone: • the operating system that manages the device and enables the installation of additional applications, including those from external developers (Java2Me applications are not included): Symbian (version 6 and higher), Windows OS for mobile devices, Palm OS, Linux, Android, Maemo; Bada • advanced communication features – email, HTML page viewing, data synchronisation with PC, etc.; • support for standard business applications. 9
  10. 10. 2. Mobile Internet access devices2.2.1 Smartphones by operating systemIn Q4 2011 in Russia, sales of Android smartphones will for the first time exceedsales of Symbian smartphones Smartphone sales by operating systems: 2008-2011 8,3% 2,4% 15,4% 5,0% 4,5% 2,8% 26,3% 13,5% 3,8% 6,0% 11,4% 0,8% 33,9% 81,2% 66,7% 71,6% 45,1% Smartphone sales by operating system: 2011 3% 2% 2% 3% 4% 4% 5% 6% 2008A 2009A 2010A 2011E 10% 11% 15% 17% 16% 25% Other WM Apple Bada Android Symbian 37% 45% 67% 58% 42% 30% 1Q2011A 2Q2011A 3Q2011E 4Q2011F Other WM Apple Bada Android Symbian 10
  11. 11. 2. Mobile Internet access devices2.2.2 Average price of smartphonesOver the last 3 years, the average price for a smartphone has fallen by 33%.There has been a significant increase in the share of sales of smartphones costing less than 200 USD Average price of a smartphone, USD 518 452 377 331 305 285 2008A 2009A 2010A 2011E 2012F 2013F Market structure for smartphone sales by price segment more than 500 USD 350-500 USD The average price of a smartphone 200-350 USD at the end of the first six months of less than 200 USD 2011 was 350 USD 11
  12. 12. 2. Mobile Internet access devices2.2.3 Average price of smartphones by operating systemThe average price of an Apple smartphone during the last 2 years has increased by 70%,prices for smartphones on Android, Symbian and WM platforms have fallen Dynamic of the average smartphone price by operating system, USD Android 744 637 497 483 462 415 415 393 Symbian Windows Mobile 399 437 488 402 391 352 306 414 492 472 472 475 435 434 404 462 351 237 300 293 12
  13. 13. 2. Mobile Internet access devices2.2.4 Average retail price for smartphones by regionThe highest prices for smartphones – are in the outlying regions of Russia and the Moscow Region.The high cost for a smartphone in Moscow of around 390 USD is explained by Russia‟s highest shareof sales in this region for Apple and Android smartphonesThe average retail price for a smartphone by region of Russiaas at the end of the first six months of 2011: Average cost of a smartphone in the first six months of 2011, USD On average for Russia 350 Moscow 390 St Petersburg 361 More than 350 USD 330-350 USD 324-330 USD 13
  14. 14. 2. Mobile Internet access devices2.2.5 Regional structure of smartphone salesThe Top 10 regions of Russia currently account for around a half of allsmartphone sales Regional sales structure for smartphones, first six months of 2011: Smartphone sales structure, Top 10 regions, first six months of 2011 Region Share Moscow region, Moscow 22.4% Leningrad Region 6.5% Krasnodar Krai 4.2% Sverdlovsk Region 3.5% Rostov Region 2.7% Tatarstan Republic 2.7% Chelyabinsk Region 2.5% Nizhniy Novgorod Region 2.5% Samara Region 2.5% Republic of Bashkortostan 2.4% Over 5% 3 – 5% 2 – 3% 1 – 2% 0 – 1% Around 50% of all smartphones are sold in the Top 10 Russian regions 14
  15. 15. 2. Mobile Internet access devices2.2.6 Specific sales of smartphones by regionThe highest specific sales of smartphones - at more than 5 devicesper 1000 people per month - are recorded in Moscow and the Moscow Region. Specific sales of smartphones: number of devices per 1000 people per month Specific sales of smartphones, Top 10 regions, first six months of 2011Region ShareMoscow region, Moscow 5.50Khabarovsk Krai 4.61Kaluga region 4.35Krasnodar Krai 4.18Tyumen Region 4.15Sverdlovsk Region 4.09Leningrad Region 4.00Samara Region 3.97Nizhniy Novgorod Region 3.79Sakhalin Oblast 3.72 5 – 5.5 4-5 3-4 0-3 15
  16. 16. 2. Mobile Internet access devices2.2.7 Smartphone profile: performanceIn the last 3 years, the smartphone has become twice as fast and three times “smarter” Processor speed and RAM* Processor speed (MHz) RAM (MB) 547 187 488 452 142 122 303 69 2008 2009 2010 1H2011 2008 2009 2010 1H2011 *Average weighted indicators for 2008 smartphone performance – first six months of 2011 16 16
  17. 17. 2. Mobile Internet access devices2.2.8 Smartphone profile: functionalIn 3 years, there has been a significant increase in the share of touchscreen and GPS smartphones aswell as the average screen size of smartphones 3G module GPS module 11% 18% 29% 27% 29% 28% 20% Нет No 67% Нет No 89% 82% 71% 73% 71% 72% 80% Есть Yes 33% Есть Yes 2008 2009 2010 1H 2011 2008 2009 2010 1H 2011 Touch Screen Screen size (inches)* Дюймы 3.0 3.1 Inches 21% 15% 2.9 38% 78% Нет No 62% 79% 85% 2.4 22% Есть Yes 2008 2009 2010 1H 2011 2008 2009 2010 1H 2011 *average weighted indicator for 2008 screen size – first six months of 2011 17
  18. 18. 2. Mobile Internet access devices2.2.9 Smartphone profile: average number of applications installed and usedOn average, 15 applications are installed on a smartphone, and over the last 30 days6 applications were used. Charged applications account for 20% of the total number of installed applicationsNumber of installed 15 applicationsapplications on average 3% 20% 37% 22% 14% 4% An average ofNumber of applicationsused over 6 applicationsthe last 30 days 3% 10% 45% 34% 8%Number of charged An average ofapplications 1% 3 applications 73% 19% 6% 1% not one 1-4 5 - 10 11 - 20 21 - 50 51+ applications applications applications applications applications How many applications are currently installed on your smartphone? How many applications have you used in the last 30 days? How many charged applications have you purchased through an app store? 18
  19. 19. 2. Mobile Internet access devices2.3. Mobile content marketOne of the fastest growing market segments for mobile content is the sale of applications in app stores.In 2010, the share of this segment increased by a factor of 2.5. Mobile content market 2582 by content type, USD million 1798 1431 760 1133 355 296 172 292 497 70 286 255 88 360 143 88 55 86 79 766 898 584 701 40 43 44 45 mobile phone content market 2009 2010 2011 2012 Information content audio and RBT graphic content video and TV games applicationsapplications (including games) - content for smartphones with OS video (incl. TV content) - pay-per-view and/or downloading video to a mobile phoneRBT (Ringback Tone) - melody instead of ringtone games - Java games for phones with no OSgraphic content - pictures and screensavers for mobiles information content – subscription (news, events guide, weather, currency exchange rates) 19
  20. 20. 2. Mobile Internet access devices2.3.1 Mobile content market: app storesA large proportion of the applications currently available in storesare paid apps. Average cost of an application is USD 3.62 Ratio of paid to free applications, available to download Average cost* of apps by type, USD: from app stores* Business 5.7 4.99 Среднее 31% 69% Navigation Average Books 4.44 3.71 Бесплатные Free Платные Charged Education 3.66 Travel Lifestyle 3 Nokia 15% 85% Health/Fitness 2.97 Finances 2.93 2.85 Windows 22% 78% Sport Productivity 2.74 Weather 2.53 BlackBerry 24% 76% Entertainment 2.5 Music 2.45 28% 72% Average app Apple Social 2.28 cost in store: Photography 2.11 3.62 USD Palm 32% 68% News 2.05 Games 1.97 Android 64% 36% *data as at the end of second quarter of 2011 20
  21. 21. 2. Mobile Internet access devices2.3.2 Mobile content market: app storesFor the period from 2009 to the present, the number of app downloads from app stores hasincreased almost 10-fold. The most popular apps are games and entertainment applicationsDynamic of the total number of user app downloads in app stores, Growth dynamic of the total number of apps available in app storesmillion units, 2009-2011. for the first six months of 2011, thousand units. 256 76 26 2009 2010 2011 1 Q 2011 2 Q 2011 24% Share of apps by type: in the structure of applications, available in app stores 23% and in the structure of user downloads, first half of 2011 20% 12% 11% 7% 7% 7% 6% 6% 5% 4% 2% 3% 2% 1% 2% 3% 2% 2% Игры Games Развлечения Инструменты Entertainment Tools Социальные Продуктивити Social Productivity Стиль жизни Lifestyle Фотография Photography Музыка Music Путешествия Travel Здоровье и Health and сети networking sites фитнес fitness Share of apps downloaded Share of available apps 21
  22. 22. 3. Mobile Internet usage on smartphones3.1. Frequency of mobile Internet use (days a week)32% of smartphone owners use mobile Internet daily; around a half of users use it 4 to 7 days a week.A PC is used far more often for daily Internet access How often in the last week have you been on the Internet (using a PC or smartphone)? Smartphone PC 7 of 7 6 of 7 5 of 7 4 of 7 3 of 7 2 of 7 1 of 7 0 22
  23. 23. 3. Mobile Internet usage on smartphones3.2. Average duration of daily sessionA PC is used more often than smartphones for several long online sessions a day. Smartphones areused more often for one short online session. How much time did you spend on the Internet yesterday (using a PC or a smartphone)? 5% 29% 17% 30% 15% 4% Smartphone 1% 5% 70% 5% 17% 2% PC One long One short Several long Several short Short and long n/a 23
  24. 24. 3. Mobile Internet usage on smartphones3.3. Mobile Internet usage experienceFor 53% of users, this is their first smartphone. 39% of smartphone users have less than one year‟sexperience Experience of smartphone usage 100% 9% 90% 13% 80% 70% 17% 60% 53% 47% 50% 18% 40% 15% 30% 9% 20% 9% 10% 10% Да Yes Нет No 0% Is this your first smartphone? How long have you used your smartphone? 24
  25. 25. 3. Mobile Internet usage on smartphones3.4. Places where smartphones are usedSmartphones are used most often at home, “on the go” and at work Where do you use your smartphone? Where have you used your smartphone in the last 7 days? At home On the go At work On public transport In a cafe In shops In public places In a restaurant At school At the airport Any time At the doctor‟s In the last 7 days Somewhere else 25
  26. 26. 3. Mobile Internet usage on smartphones3.5. Incentivising smartphone usageThe most common reasons for using smartphones: “to save time”, “Internetaccess when other means are not available” and “when I need specific information urgently” To what extent do you agree with the following statements. To save time To access the Internet when other means are not available To obtain information that I need urgently A fear of missing something important (for example, messages, letters or news from friends and acquaintances) Mobile Internet is an essential feature of modern life The smartphone as a discrete device for Internet access at work, at school and so on Mobile Internet as the cheapest way of accessing the Web Using mobile Internet on a smartphone because there is no other means of accessing the Web at home 26
  27. 27. 3. Mobile Internet usage on smartphones3.6. Mobile Internet advertising90% of users notice mobile advertising when using mobile Internet from smartphones How often do you come across advertising on the Internet or in apps on your smartphone? Where do you encounter advertising? In search engines Constantly On video sites 25% Frequently On retailers websites 21% Occasionally In apps Rarely 23% Video advertising Never 20% 10% Other sources No response 27
  28. 28. 3. Mobile Internet usage on smartphones3.7. Using a smartphone to make purchasesOne fifth of all smartphone users have used their smartphone to obtain information about products whenmaking purchases Question: Do you agree with the following statements? Specifically: Have you used your smartphone to compare prices and search for product information 21% Have you changed your opinion about a product or service in a shop based on 20% Share of smartphone the information that you received users Have you changed your opinion about a product or service online based on 18% the information that you received 28
  29. 29. 3. Mobile Internet usage on smartphones3.8. Purchases with a smartphone23% have already made purchases* using their smartphone. Around a half of them made a purchasewith their smartphone in the last month No Yes No Yes Daily Weekly Monthly Less than once a month • Have you ever bought anything online using a smartphone? • Have you bought anything online with your smartphone in the last month? *The definition of a purchase includes the purchase of paid content • How often do you make purchases online using a smartphone? 29
  30. 30. 3. Mobile Internet usage on smartphones 3.9. Reasons for using mobile Internet The most popular reasons for using mobile Internet on smartphones: reading emails, listening to music and viewing websites Top-10 reasons for using mobile Internet Email 46% 74% Listening to music 45% 73% Viewing websites 42% 72% Using search engines 42% 70% Photos and videos 40% 68% 39% 64% Social networking sites 25% 60% Maps and navigation 30% 60% Games 25% 52% Any time Visiting blogs and forums 25% 50% In the last 7 daysReading news on press and media sites 0% 20% 40% 60% 80% 100%  Mark all the actions that you have ever performed on your smartphone.  Mark all the actions that you have performed on your smartphone during the last 7 days. 30
  31. 31. 3. Mobile Internet usage on smartphones3.9.1 Simultaneous usageWhile using their smartphones, owners often listen to music, watch videos and TV programmes orbrowse the Internet using other devices Which of the actions listed do you perform (using other devices) while you are browsing the Internet on your smartphone? Listening to music 62% Watching videos (online and offline) 42% Watching TV programmes (online and offline) 41% Browsing the Internet on any 38% other device (such as a PC) Reading books 24% Video games 18% Reading newspapers and magazines 10% Only the above actions when using 17% my smartphone online None of the above 2% 31
  32. 32. 3. Mobile Internet usage on smartphones3.9.2 Reasons for using mobile Internet: search applications40% of users use their smartphones for searching the Internet on a daily basis.A PC is used more often for daily access to search engines How often do you use search engines (Google, Yahoo!, Bing etc.) on your PC/Smartphone? Daily Weekly Monthly Less than once a month Smartphone PC 32
  33. 33. 3. Mobile Internet usage on smartphones3.9.3 Reasons for using mobile Internet: video applications (watching videos)28% of users use video applications on smartphones at least once a week. For PC users the figureis 85%How often do you watch videos online on your smartphone (via a browser or app)? Daily Weekly Monthly Less than once a month Never Smartphone PC 33
  34. 34. 3. Mobile Internet usage on smartphones3.9.4 Reasons for using mobile Internet: Social networking sites52% of users use their smartphone to visit social networking sites at least once a week.How often do you visit social networking sites on your smartphone (via a browser or app)? Daily Weekly Monthly Less than once a month Never Smartphone PC 34
  35. 35. 4. Technical parameters for mobile Internet usage4.1. 3G coverage map as of 2010-2011At the end of the first half of 2011, the share of the population living in regions covered by 3Gnetworks was more than 50% in the majority of Russian regions The share of the population living in areas covered by 3G networks of mobile operators 2010 1 half 2011 70 – 97% 60 – 70% 50 – 60% 40 – 50% 0 – 40% 35
  36. 36. 4. Technical parameters for mobile Internet usage4.2. Mobile Internet access traffic, PBAccording to the forecasts of J‟son & Partners Consulting, Internet access traffic from mobile deviceswill „double‟ every year over the next few years against a continually falling cost 120 8 7,1 Трафик, ПБ Traffic, PB 104 7 100 Average cost of 1MB,1МБ, руб. Средняя стоимость RUB 6 80 5 4,2 60 4 48 2,8 3 40 1,9 25 2 1,3 20 10 1 5 0 0 2009A 2010A 2011E 2012F 2013F Drivers: • An increase in the total number of smartphone users • Development of coverage and quality of service of 3G network operators 36
  37. 37. 4. Technical parameters for mobile Internet usage4.3. Average traffic for one subscriber, MBAs of the end of the first half of 2011, average traffic per smartphone userwas 121 MB a month 2010 over 150 100-150 50-100 25-50 0-25 1st half of 2011 Average traffic per 1 subscriber per month, MB 2010 1st half of 2011 On average for Russia 85 121 Moscow 89 166 St Petersburg 100 143 37
  38. 38. 4. Technical parameters for mobile Internet usage4.4. Cost of mobile InternetAs of the end of the first half of 2011, the average cost per 1 MB of traffic for mobile Internetsmartphone users was 3 roubles 2010 More than 5 3-5 Less than 3 1st half of 2011 Average cost per 1 MB of traffic from a smartphone, roubles 2010 1st half of 2011 On average for Russia 4 3 Moscow 6 3 St Petersburg 2 2 38
  39. 39. 5. Forecasts, trends and barriers for mobile Internet development in Russia5.1. Growth of sales market for smartphones and other mobile Internet access devicesAccording to forecasts made by J‟son & Partners Consulting, the volume of smartphone salesin Russia will be 15 million devices per year by 2013. Sales volume for smartphones in Russia, million items Sales volume for PC tablets in Russia, million items 15 1.23 11,8 1.02 8,6 0.74 0.4 3,9 . 1,9 2009A 2010A 2011E 2012F 2013F Sales drivers: • The current level of technology development facilitates the production of inexpensive smartphones and PC tablets • Development of coverage and quality of service of 3G network operators • Mobile operators subsidise the purchase of smartphones and PC tablets • Development and rise in popularity of mobile applications that require a “functional” telephone and Internet access • Development of consumer credit programmes 39
  40. 40. 5. Forecasts, trends and barriers for mobile Internet development in Russia5.2. Growth in data traffic and the mobile content marketAccording to forecasts made J‟son & Partners Consulting, mobile data traffic will amount to 104 PB by2013, while the mobile content market will grow to USD 3.1 billion Mobile data traffic, PB Mobile content market, USD billion 104 3,1 2,6 1,8 48 1,4 1,1 25 10 5 2009A 2010A 2011E 2012F 2013F 2009A 2010A 2011E 2012F 2013F Drivers of growth in data traffic and the mobile content market: • reduction in the cost per 1 MB of traffic, including on account of a rise in sales of unlimited data tariffs • development of coverage and quality of 3G operator networks and increase in mobile Internet speeds • increase in the total number of users and a drop in the cost of smartphones • increase in the sales of content in app stores of mobile eco-systems • convergence of mobile and Internet spaces 40
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×