On October 23rd, 2014, we updated our
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Participants viewed unfamiliar black & white photos
1st study recorded brain activity in amygdala through magnetic resonance imaging
2nd study measured cognitive activation of stereotypes by lexical priming
Neither response to photos of racial out-group was inevitable
Both responses depended on perceivers’ current social-cognitive goal
Sex Role Stereotyping: Happens and How to Avoid it (Kramer, 1988)
Influence of television
Influence of children’s books
Influence of toys
Lepore & Brown, 1997
Membership in categories such as age, gender, and race seem to be attended to automatically
However, relations among categorization, stereotyping, and prejudice more flexible than often assumed
Category and stereotype activation have different effects on judgment
Supporting the distinction between the two
Best results when stereotype and category are primed
How to Reduce Stereotyping
Questions for the Pro Side
Questions for the Con Side
Jane, K.D. (2000). Controlling unwanted prejudice: Does practice make perfect? Dissertation Abstracts International: Section B: The Sciences and Engineering 60( 12-B), 6420.
Lepore, L. & Brown, R. (1997). Category and Stereotype Activation: Is Prejudice Inevitable? Journal of Personality and Social Psychology, 72(2), 275-287.
Lepore, L. & Brown, R. (2002). The role of awareness: Divergent automatic stereotype activation and implicit judgment correction. Social Cognition, 20 (4), 321-351.
Myers, D.G. (2009). Exploring Social Psychology: Fifth Edition. The McGraw-Hill Companies, Inc, 1221 Avenue of the Americas, New York, NY 10020
Stewart, B.D.& Payne, K.B. (2008). Bringing automatic stereotyping under control: Implementation intentions as efficient means of thought control. Personality and Social Psychology Bulletin, 34 (10), 1332-1345.