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Old vs New Media
a talk "Old vs New Media: Overview" by Evgeny Morozov given at Reporting EU Integration seminar in Prague, Nov2007
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- Slide 1: Old Media vs New Media
by Evgeny Morozov
delivered at Reporting EU Integration seminar
organized by Transitions Online
Prague, November 21/2007
- Slide 2: Outline
1. Problems with Old Media
2. New audience needs
3. Future of traditional media
4. The old-new citizen journalism
5. Sociotechnological Web revolution
6. How are traditional media embracing new
media?
- Slide 3: Outline
1. Problems with Old Media
2. New audience needs
3. Future of traditional media
4. The old-new citizen journalism
5. Sociotechnological Web revolution
6. How are traditional media embracing new
media?
- Slide 4: Outline
• Problems with Old Media
• Will “new media” save or destroy “old
media”?
• Is it old vs new or old AND new?
• Are we in this together?
• Tomorrow’s media: what is it like?
- Slide 5: Trust in “Old Media” is falling
Source: State of the News Media, Project for Excellence in Journalism, February 2007
(applies to most following slides as well)
- Slide 6: Average Circulation is Falling
- Slide 7: Average Viewership is Falling
- Slide 8: Average Ratings Are Falling
- Slide 9: Local wins over national/international
- Slide 10: Bureaus are closing down
- Slide 12: People read news online
- Slide 13: Young people go digital
- Slide 14: “Monopolies” disappear
- Slide 15: Growing misinformation
- Slide 16: Too little attention; too many mistakes
- Slide 18: Outline
1. Problems with Old Media
2. New audience needs
3. Future of traditional media
4. The old-new citizen journalism
5. Sociotechnological Web revolution
6. How are traditional media embracing new
media?
- Slide 19: What Media for Digital Natives?
- Slide 23: hj
- Slide 24: l
- Slide 30: Outline
1. Problems with Old Media
2. New audience needs
3. Future of traditional media (as they see it)
4. The old-new citizen journalism
5. Sociotechnological Web revolution
6. How are traditional media embracing new
media?
- Slide 31: about
• 435 senior news executives from around the
world answered the Newsroom Barometer
(there are 10,000 daily newspapers
worldwide). These included editors-in-chief
(45%), managing editors (17%) and other types
of news executives across the board.
- Slide 32: What best describes your view of online /
new media journalism and its role in your
community?
- Slide 33: Because of the possibility to interact with readers online, it has
been said that: \"News is no longer a lecture, it is a conversation\"
(Dan Gillmor). How do you view the effects of this phenomenon on
quality journalism?
2007 Newsroom Barometer, World Editors Forum and Reuters
- Slide 34: Do you think that the majority of
news (print and online) will be free in
the future?
2007 Newsroom Barometer, World Editors Forum and Reuters
- Slide 35: Overall, how optimistic are you about
your newspaper's future?
2007 Newsroom Barometer, World Editors Forum and Reuters
- Slide 36: Looking 10 years into the future, what will be the most
common way of reading the news in your community?
2007 Newsroom Barometer, World Editors Forum and Reuters
- Slide 37: Over the next 10 years, do you think that the
quality of journalism is going to:
2007 Newsroom Barometer, World Editors Forum and Reuters
- Slide 38: If you had to invest in editorial quality, what
would you do first in the newsroom?
- Slide 39: If you had to invest in editorial quality, what
would you do second in the newsroom?
- Slide 40: Outline
1. Problems with Old Media
2. New audience needs
3. Future of traditional media
4. The old-new citizen journalism
5. Sociotechnological Web revolution
6. How are traditional media embracing new
media?
- Slide 41: …but, first, how “new” is it?
- Slide 42: For example, that’s “new
media” in the 70s...
- Slide 43: Fanzines & Zines: great examples
User-Generated Content (UGC)
- Slide 44: Self-published Samizdat
Low Budget
Easy to produce
Community
DIY
Counterculture
Self-expression/not $$$
Low barriers
- Slide 50: DIY: from counterculture to
mainstream
- Slide 52: The crucial difference is that
readers/producers of pamphlets or zines
were POORLY and RARELY connected
- Slide 53: Outline
1. Problems with Old Media
2. New audience needs
3. Future of traditional media
4. The old-new citizen journalism
5. Sociotechnological Web revolution
6. How are traditional media embracing new
media?
- Slide 55: % of Population Going Online
Source: State of the News Media 2007
- Slide 56: Internet is getting more widespread
- Slide 57: ...and better
- Slide 58: …and different
- Slide 61: As a result, thousands of new social
Web services have appeared
- Slide 69: Facebook penetration by country
- Slide 70: WordPress
- Slide 75: Sign-ups for Second Life
- Slide 76: Technorati
- Slide 81: Results?
- Slide 83: Result #2
- Slide 84: Result # 3
- Slide 85: Result #4
- Slide 86: Result #5
- Slide 87: “Our audience can help
us [professional
journalists] better
understand the issues
and phenomena we are
writing about. Readers
can share facts that we
do not know. They can
add nuance and
context. They can ask
additional questions.
And, of course, they
can tell us when we
are wrong»
Dan Gillmor
- Slide 88: « People without professional journalistic
training will use modern technology to
create, improve and check on traditional
media” Mark Glasser
“Citizen journalists are
who people formerly
known as the
audience»
Jay Rosen
- Slide 91: Outline
1. Problems with Old Media
2. New audience needs
3. Future of traditional media
4. The old-new citizen journalism
5. Sociotechnological Web revolution
6. How are traditional media embracing new
media?
- Slide 92: Old vs New
- Slide 93: Old+New=Social Media
- Slide 102: Самые важные навыки для
онлайн-журналистов
- Slide 107: Candidates matrix
- Slide 117: FT PREDICTIVE MARKETS
- Slide 118: FORBES ORG CHARTS
- Slide 119: Radio Open Source
- Slide 120: Rough Cuts
- Slide 121: Rough Cuts
- Slide 122: Rough Cuts cont
- Slide 124: News To Me
- Slide 129: BBC in Urdu
- Slide 131: Freakonomics/New York Times
- Slide 132: TreeHugger/Discovery Channel
- Slide 133: World Hum/ Travel Channel
- Slide 135: New York Times Quiz / Facebook
- Slide 136: WP Political Barometer / Facebook
- Slide 137: facebook/conde nast
- Slide 138: Time/Facebook
- Slide 139: Reason covers
- Slide 142: Maramushi screenshot
`
- Slide 143: News.com
- Slide 148: sphere.com / TIME
- Slide 149: Us today widgets
- Slide 150: NYT: accepting photos on the city
blog
- Slide 151: The Economist/audio edition
- Slide 152: disclaimer: I've done my best to attribute slides, graphs and screenshots used in this
presentation. Nobody is perfect, and some of them may have slipped in unclaimed –
apologies to the original right holders. Let's hope that my frivolous use of your graphs or
tables falls under fair use ;-)