Community as an Asset presentation given by Evgeny Morozov at a Transitions Online Training in Prague, May 10, 2008

1. Community As an Asset by Evgeny Morozov May 10th, 2008

8. New Media and Old Media

9. MSM to New Media

11. Result: Tipping of Media Scales

12. Old vs New

13. Old+New=Social Media

14. From Public Sphere to Networked Public Sphere

16. Networked Reflection

17. Blogsourcing

18. Sharing ideas in Flat vs Round Worlds

20. The Bored at Work Network “ Hundreds of millions of bored office workers sit in front of computers forwarding emails, blogging, IMing, and playing on social network sites. These distracted corporate employees have accidentally created the Bored at Work Network (BWN) -- a huge people-powered network with greater even reach than traditional networks like CNN, ABC, or the BBC.” -Jonah Peretti

21. How many man hours are being spent on playing Solitaire every year?

22. 9 billion

23. How many man hours were spent to build Empire State Building?

24. 7 million

25. Is there a better way to spend one's office time than Solitaire?

26. Google Image Labeler

27. Evolution of Captcha

29. Soylent Green the Soylent Grid team estimates that Digg users could identify an image approximately every 17 seconds. That's far from fast enough for someone hurrying through their shopping. Belongie estimates that five seconds would be an acceptable turnaround time, so GroZi would need 25 times the CAPTCHA-producing power of Digg University of California at San Diego

30. Is human interaction becoming more important as technology gets smarter?

31. Human-based computation It's a technique when a computational process performs its function via outsourcing certain steps to humans (Kosorukoff, 2001)‏

32. Human-based Computation In traditional computation, a human employs a computer to solve a problem: a human provides a formalized problem description to a computer, and receives a solution to interpret. In human-based computation, the roles are often reversed: the computer asks a person or a large number of people to solve a problem, then collects, interprets, and integrates their solutions .

33. What motivates participants in human-based motivation programs? * Receiving a fair share of the result * Direct monetary compensation (e.g. in Amazon's Mechanical turk, ChaCha Search guide)‏ * Desire to diversify their activity (e.g. "people aren't asked in their daily lives to be creative" [1])‏ * Aesthetic satisfaction * Curiosity, desire to test if it works * Volunteerism, desire to support a cause of the project * Reciprocity, exchange, mutual help * Competitive spirit of a game * Desire to communicate and share knowledge * Desire to share a user innovation to see if someone else can improve on it * Desire to game the system and influence the final result

34. Individual actions are fine; but what about community actions and on a larger scale?

37. Crowdsourcing

38. What is crowdsourcing? ...the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people, in the form of an open call

39. ...but why do we need it?

40. Too much data

41. Too much bad data unstructured/poorly formatted

42. Relevance+Structure Wikipedia=Google, crowdsourced

50. The Old Model

51. “ No one knows everything, everyone knows something, all knowledge resides in humanity (i.e. networks/communities” Pierre Levy, 1997

52. Take Away=Build Networks

55. FLIRT model of Crowdsourcing

65. You can't have a successful community project, if you don't understand your community

66. Ladder of Engagement

69. 3 levels of collaboration 1. Lightweight Social Processes 2. Collaborative Information Structures 3. High End Collaboration

70. Lightweight Social Processes Low-barrier social involvement like voting or the recording of personal information

71. Digg.com

72. Last.fm

73. del.icio.us

74. Collaborative Information Structures Core product enhanced by a social component, deeper participation to interact

75. Flickr

76. YouTube

77. Threadless

78. High-end collaboration Groups utilizing systems to make sense and share complex materials and data

79. Wikipedia

80. How do you build a community that works?

81. sense of community 1. feelings of membership 2. feelings of influence 3. integration and fulfillment of needs 4. shared emotional connection (McMillan and Chavis, 1986)‏

82. feelings of membership #arise from the creation of community boundaries #perception of emotinal safety sense of belonging to and #identification with use of common symbols, language, etc

83. Feelings of membership includes: personal profile pages, "friending" definign groups witin the lagarger group, invitations to groups allow for lots of personal and groups expression greet new members and introduce them to others with similar interests

84. feelings of influence #being able to influence group (voice heard)‏ #being able to be influenced by gropup (learning) #feedback responsiveness #rule enforecement and creation by members #maintenance of norms within the group

85. feelings of influence includes: forums, chat, comments, blogging, personalized amil create many ways in which members can connect and platforms for expression

86. Integration and fulfillment of needs # feeling of being supported by others # rewards of being a member, such as status, expertise # shared values #feeling of competence within group