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Blogs and Trends in the Blogosphere

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Presentation was given by Evgeny Morozov during TOL's summer course "new media essentials" in mid-July, 2007

Presentation was given by Evgeny Morozov during TOL's summer course "new media essentials" in mid-July, 2007

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  • 1. Recent Trends in the Global Blogosphere By Evgeny Morozov presented at “New Media Essentials” summer course of Transitions Online Prague, July11, 2007
  • 2. Evolution of blogging
  • 3.  
  • 4.  
  • 5. Blogs and Google Trends
  • 6.  
  • 7.  
  • 8. The Blog Belt
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13. Some Famous Bloggers
    • Carl Bildt, ex Swedish PM, current FM
    • Margo Wallstrom, EU Commissioner
    • Gary Becker, Nobel Prize Winner
    • Jamie Oliver, chef
    • Moby, musician
    • Nicholas Kristof, NYT columnist
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18. Case-studies: bloggers vs MSM
    • Trent Lott (2002)‏
    • Rathergate (2004)‏
    • Eason Jordan, Chief News Executive, CNN/Davos (“blog-mob”) (2005)‏
    • Ben Domenech/WP/plagiarism (2006)‏
    • 2006 Israel-Lebanon conflict photographs controversies (2006)‏
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27. Тематика блогов
  • 28. Better than MSM or not?
  • 29. ТОП10
  • 30.  
  • 31.  
  • 32.  
  • 33.  
  • 34.  
  • 35.  
  • 36.  
  • 37.  
  • 38.  
  • 39. BUT the majority of blogs are devoted to other topics!
  • 40.  
  • 41.  
  • 42.  
  • 43.  
  • 44.  
  • 45.  
  • 46.  
  • 47.  
  • 48.  
  • 49.  
  • 50.  
  • 51.  
  • 52. Is it only the echo that we hear?
  • 53.  
  • 54. Case study: the Chinese blogosphere and MSM
  • 55.  
  • 56.  
  • 57.  
  • 58.  
  • 59. Things to Consider Before Starting
    • Objectives & Intended audience
    • Anonymous or not?
    • Group or individual?
    • Any advanced features planned (podcasting, photo blogging)?
    • Budget?
    • How techno-savvy are you?
    • Ambitious about becoming a thought leader?
  • 60. Four Options
    • Social-networks with blogging (LiveJournal, MySpace, Yahoo’s 360 Degrees)‏
    • Hosted blog-only platforms (i.e. Blogger)‏
    • Self-installed blogging (Moveable Type, Wordpress, etc)‏
    • Web-hosts with pre-installed blogging (most of the professional blogs)‏
  • 61.  
  • 62.  
  • 63. Getting noticed
    • Tagging your posts  appearing on Technorati
    • Automatically adding your posts to del.icio.us and digg
    • Linking to other blogs and articles  Trackbacks
    • Writing comments on other people’s blogs
    • Write, write, write—most of traffic on all blogs is generated by Google searches!
    • Let others take your content—set up a Creative Commons license; specify your terms!
  • 64. Wider Applications
    • Hard to make money yet; but can be a good complementary tool
    • Intended and unintended consequences on your career
    • Increased visibility: good for some things, bad for others
    • Can easily turn into an important pundit whose opinion is sought
    • Can be a very easy break into mainstream media—a great career in journalism
    • Can eventually write a book, like most famous bloggers do!
  • 65. disclaimer: I've done my best to attribute slides, graphs and screenshots used in this presentation. Nobody is perfect, and some of them may have slipped in unclaimed – apologies to the original right holders. Let's hope that my frivolous use of your graphs or tables falls under fair use ;-)