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Website performance
 

Website performance

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Why website performance (pages load speed) matters and how it influences your business?

Why website performance (pages load speed) matters and how it influences your business?

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    Website performance Website performance Presentation Transcript

    • Why website performance matters? Website load speed influence on business
    • What is website performance? It is how quickly your visitors will get your information
    • If your site is slow... ...less visitors will reach your product
    • What is a slow site?* Visitors analysis:
      • 47% expect a web page to load in two seconds or less
      • 40% will abandon a web page if it takes more than three seconds to load
      • 52% of online shoppers claim that quick page loads are important for their loyalty to a site
      • * According to Akamai study: http://www.akamai.com/html/about/press/releases/2009/press_091409.html
    • So if a user visits a slow site...
      • 14% will start shopping at a different site if page loads are slow, 23% will stop shopping or even walk away from their computer.
      • 64% of shoppers who are dissatisfied with their site visit will go somewhere else to shop next time.
      • * According to Akamai study: http://www.akamai.com/html/about/press/releases/2009/press_091409.html
    • Microsoft research on server side delays:
        Delays above 200ms introduce strong negative impacts on the following metrics:
      • Repeat usage
      • Revenue (A revenue drop per user as much as 4%)
      • User engagement
      • Customer satisfaction
      • Time to first click
      • * http://seogadget.co.uk/improving-site-speed-talk-about-the-business-benefit/
    • Google concluded...
        ... that a linear relationship exists between increasing server side delays and user satisfaction metrics, abandonment and declining repeat searches
    • So if you have a slow site...
        ...you are wasting money
    • What can you do to improve performance?
      • Measure your website performance
      • Set high website speed as one of your development goals
      • Adopt new technologies (Cloud hostings, CDNs, Distributed storages...)
    • When you build a new feature or a website
      • First make it work and then make it fast
      • Implement, measure and make it faster
      • Make it smaller but faster
      • Optimize your features as well as your platform
    • Serve all your users
      • You will need to scale one day
      • So plan for scale and be prepared to handle it once required
    • Thank you
        We are building high performance and high traffic websites http://everyz.com