Social media marketing

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Presentation preprared for Tolka Area partnership business support group.

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Social media marketing

  1. 1. Social Media marketing By: Evert Bopp Greenhouse Ireland www.greenhouseireland.com @greenhouseIre
  2. 2. First rule of Social Media marketing
  3. 3. Social Media marketing will not: <ul><li>Make you the next Google </li></ul><ul><li>Attract a “big money” investor </li></ul><ul><li>Make your product better </li></ul><ul><li>Fix all your problems </li></ul>
  4. 4. However Social Media will: <ul><li>Improve communication with your customers </li></ul><ul><li>Help new customers find you </li></ul><ul><li>Help you to understand your market & customers </li></ul><ul><li>Create targeted campaigns </li></ul><ul><li>Find out what people think of your business & product </li></ul>
  5. 5. Social media marketing is only part of the game! <ul><li>You’ll need a central online presence (website/blog). </li></ul><ul><li>You need a product or service </li></ul><ul><li>You need a story </li></ul>
  6. 6. <ul><li>Push your information out from your hub. </li></ul><ul><li>All social media marketing has to include a “call to action” or drive traffic to your site/blog </li></ul><ul><li>Social media is a party so PARTY! </li></ul><ul><li>Your website/blog is your house. </li></ul><ul><li>Go to a party, meet strangers & bring the nice ones back to your house. </li></ul>
  7. 8. Main Social Media networks
  8. 9. But also...
  9. 10. Golden rules of social media marketing: <ul><li>Stay on topic </li></ul><ul><li>Provide value </li></ul><ul><li>Engage </li></ul><ul><li>Give before you take </li></ul><ul><li>Don’t spam </li></ul><ul><li>Stay consistent </li></ul>
  10. 11. How to set up a twitter account <ul><li>http://vimeo.com/16456590 </li></ul>
  11. 12. Twitter Clients <ul><li>Tweetdeck </li></ul><ul><li>Seesmic </li></ul><ul><li>Hootsuite </li></ul><ul><li>Gravity </li></ul><ul><li>Twitter app </li></ul><ul><li>Echofon </li></ul><ul><li>http://www.twitstat.com/twitterclientusers.html </li></ul>
  12. 13. Social Media on the road <ul><li>Social media allows for “snapshot marketing”. </li></ul><ul><li>Lots of clients for smartphones </li></ul><ul><li>Integration with camera, GPS device etc </li></ul><ul><li>Geo-tagging images and updates </li></ul><ul><li>You can market “on the go” </li></ul><ul><li>Your audience might also be mobile </li></ul>
  13. 15. How to setup a Facebook account <ul><li>http://youtu.be/a4yu1XJQP50 </li></ul><ul><li>http://www.vimeo.com/23944738 </li></ul><ul><li>http://www.vimeo.com/24756973 </li></ul><ul><li>http://www.vimeo.com/24758598 </li></ul>
  14. 16. Case study
  15. 17. MicksGarage <ul><li>Car parts & social media? </li></ul><ul><li>Facebook integration of online storefront using VendorShop. http://www.facebook.com/Vendorshop </li></ul><ul><li>Free (and Irish) </li></ul><ul><li>Sold over 1 million products across Europe </li></ul>
  16. 18. How to get it right <ul><li>Have an attractive image for your store </li></ul><ul><li>Add a customised tab on your Facebook Page </li></ul><ul><li>Incentivise your Facebook Fans </li></ul><ul><li>Mention your Facebook Store in a status update </li></ul><ul><li>Test the Facebook Store out yourself </li></ul><ul><li>Consider using Facebook Ads to build awareness of your Facebook Store </li></ul><ul><li>Encourage people who purchase through your Facebook Store to leave a recommendation </li></ul>
  17. 19. Tasks for next week <ul><li>Set up your own social media accounts. </li></ul><ul><li>Follow/Friend at least 25 people </li></ul><ul><li>Gain at least 10 followers and engage with them </li></ul><ul><li>Think of a way how to best get your message/service/product across using Social Media. </li></ul>

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