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The Middle East remains a focus for many businesses as a growth market with more traditional markets remaining stagnant or slow to recover. Many new entrants or those contemplating expanding their services or products into the Middle East region find the complexities of setting up, carrying on business and the cultural nuances of trading in this emerging market difficult to navigate. Facing unfamiliar systems of law, custom, practice and regulation can become disproportionally outfacing. In this session we seek to guide you through some of the issues and common pitfalls to be avoided and also dispel some of the myths about the difficulties in establishing and doing business in two of the main markets in the Middle East, Saudi Arabia and the United Arab Emirates.