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Экосистема Evernote                         и каналы продвижения                         партнерских проектов             ...
Our Mission                               Remember Everything                         Evernote is the trusted, permanent  ...
The Evernote Service                 •       Capture anything you                         see or hear                 •   ...
Evernote Product Family                         Food               Hello                         Clearly   Skitch   PeekFr...
Our Ambition                             New Essential Service         •        Used by hundreds of millions of users over...
At a Glance                                       End of 2010     Now        Total Users                     6,000,000    ...
Registered Users (without Skitch)Friday, April 27, 2012                    7
Evernote Offices                                              Moscow                                                      ...
Worldwide ReachFriday, April 27, 2012   9
Active Users by Platform                                 Platforms per UserFriday, April 27, 2012                         ...
Evernote Platform                          •   More than 9,000                              third-party API               ...
What’s In It For Me?          •        Access to users          •        Access to data          •        Access to revenu...
Why Evernote is Doing This?          •        additional functionality we cannot cover - value for our                   u...
Marketing Channels          •        Evernote website          •        In-app promotion          •        Mailings       ...
In-App Promotions                         •   Evernote only promotes                             partners, integrations an...
Monthly Mailing            •        Monthly mailing to all                     Evernote users            •        Evernote...
Trunk             20% of Evernote users visit the Trunk monthlyFriday, April 27, 2012                                     ...
Social Media Co-Marketing        •        Evernote is actively involved with its users via social                 media ch...
Traditional PressFriday, April 27, 2012    23
Here’s what we’re giving away:   Gold – $20,000 cash prize   Silver – $15,000 cash prize   Bronze – $5,000 cash prize   6 ...
ThanksFriday, April 27, 2012            25
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Экосистема Evernote и каналы продвижения партнерских проектов

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Transcript of "Экосистема Evernote и каналы продвижения партнерских проектов"

  1. 1. Экосистема Evernote и каналы продвижения партнерских проектов Дмитрий Ставиский, апрель 2012Friday, April 27, 2012 1
  2. 2. Our Mission Remember Everything Evernote is the trusted, permanent and ubiquitous destination for every important memory in your life.Friday, April 27, 2012 2
  3. 3. The Evernote Service • Capture anything you see or hear • Keep everything in sync • Access from anywhere • Collaborate with friends and colleagues • Integrate with hundreds of apps and servicesFriday, April 27, 2012 3
  4. 4. Evernote Product Family Food Hello Clearly Skitch PeekFriday, April 27, 2012 4
  5. 5. Our Ambition New Essential Service • Used by hundreds of millions of users over their lifetime • New genre: email, social networks, word processors, spreadsheets, blogs... brain extension • 100 year companyFriday, April 27, 2012 5
  6. 6. At a Glance End of 2010 Now Total Users 6,000,000 25,000,000 Active Users in Last 30 Days 2,000,000 9,000,000 Average New Users Per Day 18,000 65,000 Premium Users 200,000 900,000 Evernote Products 1 6 Headcount 43 160Friday, April 27, 2012 6
  7. 7. Registered Users (without Skitch)Friday, April 27, 2012 7
  8. 8. Evernote Offices Moscow Beijing Silicon Tokyo Valley Zurich Austin, Texas Operating Planned for 2012Friday, April 27, 2012 8
  9. 9. Worldwide ReachFriday, April 27, 2012 9
  10. 10. Active Users by Platform Platforms per UserFriday, April 27, 2012 10
  11. 11. Evernote Platform • More than 9,000 third-party API developers • More than 1,200 launched integrations • More than 250 items highlighted in the Evernote Trunk • Additional revenue streams for Evernote and Trunk partners coming in 2012Friday, April 27, 2012 15
  12. 12. What’s In It For Me? • Access to users • Access to data • Access to revenue - revenue sharing based on referrals • ... AND ... devcup prizes!Friday, April 27, 2012 16
  13. 13. Why Evernote is Doing This? • additional functionality we cannot cover - value for our users • co-marketingFriday, April 27, 2012 17
  14. 14. Marketing Channels • Evernote website • In-app promotion • Mailings • Trunk • Blogs/Twitter • Traditional press • Events and conferencesFriday, April 27, 2012 18
  15. 15. In-App Promotions • Evernote only promotes partners, integrations and tips. No general ads • Seen by every Evernote desktop/ web users (about 60% of users) • Average 2.1 impressions per registered user per month. • Custom message about the partnershipFriday, April 27, 2012 19
  16. 16. Monthly Mailing • Monthly mailing to all Evernote users • Evernote news, new features, partners, promotions • 35% open rateFriday, April 27, 2012 20
  17. 17. Trunk 20% of Evernote users visit the Trunk monthlyFriday, April 27, 2012 21
  18. 18. Social Media Co-Marketing • Evernote is actively involved with its users via social media channels • Effective methods to communicate promotions to users • Typical partner promotion: blog post + Twitter/FB/Habr... • Selective giveaway campaigns to users: partner device, app or service + Evernote premium serviceFriday, April 27, 2012 22
  19. 19. Traditional PressFriday, April 27, 2012 23
  20. 20. Here’s what we’re giving away: Gold – $20,000 cash prize Silver – $15,000 cash prize Bronze – $5,000 cash prize 6 finalists – $10,000 cash prize, and airfare and lodging to attend ETC 2012 - this year’s Evernote Trunk Conference in San FranciscoFriday, April 27, 2012 24
  21. 21. ThanksFriday, April 27, 2012 25
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