Экосистема Evernote и каналы продвижения партнерских проектов
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Экосистема Evernote и каналы продвижения партнерских проектов

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    Экосистема Evernote и каналы продвижения партнерских проектов Экосистема Evernote и каналы продвижения партнерских проектов Presentation Transcript

    • Экосистема Evernote и каналы продвижения партнерских проектов Дмитрий Ставиский, апрель 2012Friday, April 27, 2012 1
    • Our Mission Remember Everything Evernote is the trusted, permanent and ubiquitous destination for every important memory in your life.Friday, April 27, 2012 2
    • The Evernote Service • Capture anything you see or hear • Keep everything in sync • Access from anywhere • Collaborate with friends and colleagues • Integrate with hundreds of apps and servicesFriday, April 27, 2012 3
    • Evernote Product Family Food Hello Clearly Skitch PeekFriday, April 27, 2012 4
    • Our Ambition New Essential Service • Used by hundreds of millions of users over their lifetime • New genre: email, social networks, word processors, spreadsheets, blogs... brain extension • 100 year companyFriday, April 27, 2012 5
    • At a Glance End of 2010 Now Total Users 6,000,000 25,000,000 Active Users in Last 30 Days 2,000,000 9,000,000 Average New Users Per Day 18,000 65,000 Premium Users 200,000 900,000 Evernote Products 1 6 Headcount 43 160Friday, April 27, 2012 6
    • Registered Users (without Skitch)Friday, April 27, 2012 7
    • Evernote Offices Moscow Beijing Silicon Tokyo Valley Zurich Austin, Texas Operating Planned for 2012Friday, April 27, 2012 8
    • Worldwide ReachFriday, April 27, 2012 9
    • Active Users by Platform Platforms per UserFriday, April 27, 2012 10
    • Evernote Platform • More than 9,000 third-party API developers • More than 1,200 launched integrations • More than 250 items highlighted in the Evernote Trunk • Additional revenue streams for Evernote and Trunk partners coming in 2012Friday, April 27, 2012 15
    • What’s In It For Me? • Access to users • Access to data • Access to revenue - revenue sharing based on referrals • ... AND ... devcup prizes!Friday, April 27, 2012 16
    • Why Evernote is Doing This? • additional functionality we cannot cover - value for our users • co-marketingFriday, April 27, 2012 17
    • Marketing Channels • Evernote website • In-app promotion • Mailings • Trunk • Blogs/Twitter • Traditional press • Events and conferencesFriday, April 27, 2012 18
    • In-App Promotions • Evernote only promotes partners, integrations and tips. No general ads • Seen by every Evernote desktop/ web users (about 60% of users) • Average 2.1 impressions per registered user per month. • Custom message about the partnershipFriday, April 27, 2012 19
    • Monthly Mailing • Monthly mailing to all Evernote users • Evernote news, new features, partners, promotions • 35% open rateFriday, April 27, 2012 20
    • Trunk 20% of Evernote users visit the Trunk monthlyFriday, April 27, 2012 21
    • Social Media Co-Marketing • Evernote is actively involved with its users via social media channels • Effective methods to communicate promotions to users • Typical partner promotion: blog post + Twitter/FB/Habr... • Selective giveaway campaigns to users: partner device, app or service + Evernote premium serviceFriday, April 27, 2012 22
    • Traditional PressFriday, April 27, 2012 23
    • Here’s what we’re giving away: Gold – $20,000 cash prize Silver – $15,000 cash prize Bronze – $5,000 cash prize 6 finalists – $10,000 cash prize, and airfare and lodging to attend ETC 2012 - this year’s Evernote Trunk Conference in San FranciscoFriday, April 27, 2012 24
    • ThanksFriday, April 27, 2012 25