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EvergreenProfit.com Have More Questions? EvergreenSupport.com Evergreen Profit News Update How To Use SEO Back-Links And Content To Improve Google RankingsHi, this is Justin Meadows with another website news update. Today in the second SEOvideo, I’m going to be covering links and how you should be getting links and using links inorder to best improve your Google rankings.Links show the popularity of your websiteSo, links to your website is basically Google’s way of seeing how popular and valuable yourwebsite is. The rationality is that if lots of other websites are referencing you on a certaintopic or when they’re talking about a certain topic,then you’re obviously a valuable resource on that Google sees links as antopic and by looking at how much you are talkedabout and linked to and referenced in a variety of indication of how populardifferent websites all over the Internet, they can your website issee how popular you really are. When people gosearching for these topics, if you’re the most popular website around on that topic andrelevant to that topic then your website will be pushed up towards the top of the searchengines.Publish content through different effective waysThe best way that you can be taking advantage of this is by publishing regular content. Iknow I say this a lot but it really is the most important way of getting great results from yourReboot Your Business Website Page 1
EvergreenProfit.com Have More Questions? EvergreenSupport.comwebsite. Now what you want to be doing ispublishing a variety of different types of content Videos, images, articles,on your website. PDFs and graphs are greatVideos are great, images are great, text, articles, contentpdfs, graphs, charts, as much different types ofcontent as possible Apart from just publishing this content onto your blog itself, you alsowant to be publishing it out to other different parts of the Internet using different socialmedia channels and different content syndication networks.What I mean by that is things like YouTube and Vimeo and different video sharing sites,image sharing sites like Pinterest, using pdf sites like Scribd, PowerPoint sites like SlideShare.These kinds of sites are going to distribute your information and give people the chance tocomment on it and share and link to it and by also publishing out to Facebook and to Twitterand LinkedIn and Google Plus. That gives you a better chance for that viral exposure.Reboot Your Business Website Page 2
EvergreenProfit.com Have More Questions? EvergreenSupport.comPeople will share good contentIf you’re publishing good quality content, then people are going to share it with theirfriends. People are going to share it with other people who might be interested or simplythey might hit Like on it because if they got value out of it, there’s a good chance thatthey’re going to Like it or share it or Tweet it. Other great ways to get a great number oflinks from a variety of different sources that reallyestablishes you as a strong brand is to be Press releases establishespublishing press releases. These get syndicated a strong brandout to a number of different news networks. Youcan also be doing things like publishing posts onto other people’s blogs or helping outpeople in forums and sharing your content with people in forums or on blogs and on othersocial media sites like Web 2.0 social media sites.Regular publishing content will boost online presenceAll these sort of things, if you do this on a regular basis, you’re going to get a very strongonline presence and Google is going to see you as an authority that publishes valuableinformation and that’s what is going to get you to the top of the search engine rankings.I know that you’re busy and I know that youprobably don’t have the time or the inclination go Regular contentabout creating videos and images, and press publication increasesreleases and publishing them out and building yourblog. So you can take advantage of our blogging online authorityservices if you want to make this happen. If youreally want to get to the top of the search engines, that’s what you need to be doing.Common link building mistakesSome common mistakes that a lot of people make when they are building links is to getlinks, site-wide links or maybe they might have a friend that has a large website and theyput a link back to their website in the footer so it’s on every page and the same anchor textpoints back to the home page. Doing that creates what’s called an unbalanced link ratio.Google now looks at how many links and what types of links and if you’re doing the sort ofthings that looks a bit spammy like having a thousand links with the same key word from thesame website pointing to the same page on your site, Google now filters you out of thesearch engines or might just give you a penalty for that particular key word or that page.That’s what you don’t want to be doing and even if you are getting links from a variety ofReboot Your Business Website Page 3
EvergreenProfit.com Have More Questions? EvergreenSupport.comdifferent sources, you don’t want to be using the same key word linking that back to thesame page on your website.Use a variety of methods to have linksYou want to be using a variety of different sourcesfrom social media sites to other websites, blogs, Use several sources whennews sites, video sites … you want to get a variety you do links to yourof different sources with a variety of different keywords that they are linking to and link to a variety websiteof different pages on your website.Doing that gives you a more natural link profile and will mean that you’re safe from any ofGoogle’s filters that might penalize you or drop you from the search engine rankings. If youwant to find out more about this, feel free to either E-mail me firstname.lastname@example.org or simply comment below and I’ll be happy to answer yourquestions right here.I’m Justin Meadows. This is Evergreen Profit. I’ll talk to you soon.Reboot Your Business Website Page 4
EvergreenProfit.com Have More Questions? EvergreenSupport.comFree Consultation and Website AuditI hope you have gotten a lot of value out of our website news training. I would like to offeryou a free ½ hour consultation and website audit. To make sure you get the most out ofyour online marketing.We have worked with hundreds of businesses in a range of industries and can help put youon the right track. There is no obligation to buy anything, we simply want to help you outand make sure you are making the right choices.Give me a call on 1300 33 77 14 and I will help put you on the right track.So that you can build yourself as a leader in your market, get more sales from your websiteand rise above your competition in the search engines.CheersJustin MeadowsOnline Marketing StrategistEvergreen ProfitReboot Your Business Website Page 5