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The INC chooses evercom to lead its international communication strategy
1. The INC chooses evercom to lead its international
communication strategy
evercom will manage the communication of the International Nut & Dried Fruit Council,
which binds together 70% of the world's nut-sector professionals
Madrid, 23rd of September 2014.- The International Nut & Dried Fruit Council (INC) will
entrust evercom with the design and implementation of its International Communication
Plan. evercom is one of the leading independent consulting firms in the Communication
and Public Relations field in the Spanish market.
evercom wins thus the tender to manage an account that involves the design and
implementation at an international level of the Annual Communication and Public Relations
Plan in America, Africa, Europe, Asia and the Pacific. An ambitious project which will draw
special attention to the pillars of corporate comunication: product, health and science. The
plan also encompasses the communication of the participation and organization of
different international congresses and forums, such as the ‘XXXIV World Nut & Dried Fruit
Congress 2015’, which will take place in Antalya (Turkey).
Alberte Santos, CEO of evercom, highlights how valuable the ability to manage a global
international project with an interdisciplinary team is. He also underlines that the synergy
between the agency and the INC is solid in the area where the latter's headquarters are.
“INC's project is one of the most interesting communication challenges at the present time.
It is undoubtely a great opportunity to strengthen the communication of one of the most
important councils worldwide and to reinforce its position as leader in research”.
About INC
The International Nut & Dried Fruit Council (INC) has its headquarters in Reus (Tarragona,
Spain) and groups nearly 700 professionals of the nut sector throughout the five
continents. Together, they represent 70% of the sector's world industry.
Funded in 1982, the INC focusses its activity on several tasks: the innovation of production
techniques, the research and study of consumption and safety trends, the encouragement
of nut consumption worldwide and the aim to continue to be a reference at an institutional
and marketing level, guaranteeing high-quality standards and monitoring procedures.
The INC is the international nut and dried fruit reference in terms of health, nutrition, food
safety, trends, sector statistics, research and governmental regulations. All in order to
guarantee the international trade standards.
About evercom
Established in 1996, evercom is one of the first independent public-relations consulting
agencies operating on the Spanish market. With offices in Madrid and Barcelona, evercom
is a member of the IPRN, one of the main international networks of public-relations
2. agencies. evercom is also a member of ADECEC, the leading association of
communication consulting firms in Spain, and of ICCO, the International Communications
Consultancy Organisation. The agency currently works for over forty organizations, with
companies and institutions from every sector. Its structure is based on different divisions:
Finance, Corporate & Public Affairs. B2B and Health & Consumption. In addition and
according to the PR Scope study by Grupo Consultores, evercom has one of the highest
loyalty ratios of the market's public-relations consulting firms.
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For more information
José Daniel Soto
Daniel.soto@evercom.es
Tel. No. 93 415 37 05