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What are the four components of an effective incident notification message? How about the DA 4 - 3 & 30 - 60 & 6 rule? If not, then it is possible that your recipients are not sure what you are trying to say when reading your messages.
Are you concerned about planning your messages, when to send them, and how to make them clear and concise? From seasoned veterans to newbies, we could all use a refresher class every now and then when it comes to something as critical as incident notification.