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Boycotts, public outcry, and a tarnished reputation - some of the lasting side-effects of one of the worst oil spills in history. Despite having significant resources, BP has made one crisis communications mistake after another. Could it happen to you if a major disaster were to derail your best-laid plans? Dr. Robert Chandler, renowned crisis communication expert, dissects the missteps of BP's messaging and tell us how to avoid a guilty verdict in the court of public opinion.