Scott burns
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Scott burns






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  • Message about school closures from West Sussex County Council
  • And here’s another example from the Department of Energy & Climate Change – they sent over 4 million messages out in the past year, and building that trust through regular updates on topics such as Statistics, Oil & Gas, Renewable Energy, allowed them to branch out to better promote the British Energy Challenge more broadly with story telling.
  • Reaching one person = okay.
  • DSA sent out a message around foreign language driving tests. To one person, or a handful of driving instructors, that information is beneficial. But imagine if they could send it to all the driving instructors in the UK? This one bulletin reached more than 45,000 subscribers, with a 27% open rate. The value of that message is amplified because of the number of people it’s reaching.
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Scott burns Scott burns Presentation Transcript

  • Scott Burns CEO and co-Founder, GovDelivery
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  • 1,000+ 55M+ 6B+ 5,705 4 Public sector clients Individuals worldwide Messages delivered yearly People sign up every hour
  • Value of one message to one person Reach Trust = Power of the Message 5
  • Value of One Connection
  • Make timely and relevant 7
  • Connect message to mission 9
  • Promote valuable actions 11
  • Gaining trust
  • 30% 70% 14 Trustworthiness of the general population Trustworthiness of people they knew
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  • “That human proclivity for trusting people you know creates a powerful role for stories…” Paul Smith, Lead with a Story 16
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  • The Power of Reach
  • Most important business objectives For content marketers 52% 49% 21 Increasing engagement Increasing traffic to website Source: Econsultancy / Outbrain Content Marketing Survey Report 2012
  • What if you reached 10X more people with your message?
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  • Subscribers to the email alert service has reached 7000…an increase of 500% over 5 months, exceeding all expectations… GovDelivery maximises direct connections with the public through digital communications and the networking opportunities with other Government Departments have helped us to quickly increase audience reach… Noddiau’r Wythnos 14 (Weeknotes 14) | Office of National Statistics (ONS) 29
  • “As we continue to increase our subscriber base, we are better able to increase awareness around new services, news, and events. By empowering local residents with proactive information, we also achieve channel shift savings by encouraging them to go online for self-service activities.” Vanessa Lindsey, Web Team Manager | Norfolk County Council 30
  • Driving Your Results Blog: Download best practices, research & more: 31
  • Value of one message to one person Reach Trust = Power of the Message 32
  • Thank You Questions? Scott Burns, CEO and co-Founder @smburns