Guy Giles Looking Local Beyond 2010 SMART Delivery


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Guy Giles panellist Looking Local Beyond 2010 SMART Delivery

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Guy Giles Looking Local Beyond 2010 SMART Delivery

  1. 1. Guy Giles BEYOND 2010 – Smart Delivery Kirklees Council – Looking Local 21 st October 2010
  2. 2. <ul><li>Formally the DigiTV National Project – funded by DCLG </li></ul><ul><li>Now fully owned and operated by Kirklees Council </li></ul><ul><li>Looking Local Starter Kit </li></ul><ul><li>Multiple Channels: </li></ul><ul><ul><ul><li>Digital Television (SKY, Virgin Media, Freeview with modem) </li></ul></ul></ul><ul><ul><ul><li>Other consumer devices e.g. Wii </li></ul></ul></ul><ul><ul><ul><li>Mobile Phones </li></ul></ul></ul><ul><ul><ul><li>Kiosks </li></ul></ul></ul><ul><li>120 LA’s, HA’s and Health Trusts engaged to date </li></ul><ul><li>Full business case </li></ul>Our History
  3. 3. The audience <ul><li>There was a clearly defined audience for Looking Local : </li></ul><ul><li>Digitally excluded, with a focus on the C2, D and E demographic </li></ul><ul><li>The elderly </li></ul><ul><li>Disabled people </li></ul><ul><li>Evidence suggests that these people are the highest users of public services, the most expensive to service and the most difficult to reach </li></ul><ul><li>Results from recent Microsoft UK survey: </li></ul><ul><li>30% Of current OAPs and “Baby Boomer” Generation are computer illiterate </li></ul><ul><li>97% Of households have a television – which will have to become digital </li></ul><ul><li>90% of the adult population owns a mobile phone </li></ul>
  4. 4. <ul><li>646 residents completed survey </li></ul><ul><li>90% believed that Looking Local technology should be used to improve customer service </li></ul><ul><li>80% residents said they would use Looking Local </li></ul><ul><li>Only 18% of tenants use internet to access services on website </li></ul><ul><li>When asked ‘Why don't you use internet to access website’ the highest response was 'no PC', second, ‘no internet’, third was 'age‘ </li></ul><ul><li>45% of usage is out of office hours, 25% at weekends </li></ul>Audience research (Sandwell Homes)
  5. 5. T-Seniority
  6. 6. <ul><li>88% found the information and services clear and user friendly </li></ul><ul><li>97% could navigate the service without help </li></ul><ul><li>100% of participants used email and other areas of interest were highlighted as transport and health services, news & weather </li></ul><ul><li>88% found it sufficiently useful or very useful </li></ul><ul><li>38% used it daily, 30% used it on a weekly basis, 16% monthly and the rest less frequently </li></ul><ul><li>90% felt more informed with the service </li></ul><ul><li>80% felt the service enriched their means of communication </li></ul><ul><li>81% felt the service made their life easier by giving them more autonomy over their life </li></ul><ul><li>43% felt closer to their family </li></ul><ul><li>75% felt more confident towards new technology after the trial </li></ul><ul><li>85% wanted to continue with the service after the trial </li></ul>Audience research (T-Seniority)
  7. 7. <ul><li>Only 19% had used a PC before and 18% had accessed the web </li></ul><ul><li>But...... </li></ul><ul><li>Mobile phones were the most common form of technology used within the group </li></ul><ul><li>Only 16% had ever used a mobile phone for data services </li></ul>Audience research (T-Seniority) Text your postcode to: 07786 203957
  8. 8. Mobile – Smart Phones <ul><li>30% adults have a 3G phone </li></ul><ul><li>7% adults have an iPhone </li></ul><ul><li>Android growing exponentially </li></ul><ul><li>Source: © Netsize 2010 and IPSOS MORI </li></ul>
  9. 9. Mobile – Apps Schools Admissions App Birmingham City Council App Looking Local App
  10. 10. Youview TV – Apps meet TV
  11. 11. Guy Giles Operations Manager email: [email_address] tel: 07973 909663 web: