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Guy Giles   Looking Local Beyond 2010 SMART Delivery
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Guy Giles Looking Local Beyond 2010 SMART Delivery


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Guy Giles panellist Looking Local Beyond 2010 SMART Delivery

Guy Giles panellist Looking Local Beyond 2010 SMART Delivery

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  • 1. Guy Giles BEYOND 2010 – Smart Delivery Kirklees Council – Looking Local 21 st October 2010
  • 2.
    • Formally the DigiTV National Project – funded by DCLG
    • Now fully owned and operated by Kirklees Council
    • Looking Local Starter Kit
    • Multiple Channels:
        • Digital Television (SKY, Virgin Media, Freeview with modem)
        • Other consumer devices e.g. Wii
        • Mobile Phones
        • Kiosks
    • 120 LA’s, HA’s and Health Trusts engaged to date
    • Full business case
    Our History
  • 3. The audience
    • There was a clearly defined audience for Looking Local :
    • Digitally excluded, with a focus on the C2, D and E demographic
    • The elderly
    • Disabled people
    • Evidence suggests that these people are the highest users of public services, the most expensive to service and the most difficult to reach
    • Results from recent Microsoft UK survey:
    • 30% Of current OAPs and “Baby Boomer” Generation are computer illiterate
    • 97% Of households have a television – which will have to become digital
    • 90% of the adult population owns a mobile phone
  • 4.
    • 646 residents completed survey
    • 90% believed that Looking Local technology should be used to improve customer service
    • 80% residents said they would use Looking Local
    • Only 18% of tenants use internet to access services on website
    • When asked ‘Why don't you use internet to access website’ the highest response was 'no PC', second, ‘no internet’, third was 'age‘
    • 45% of usage is out of office hours, 25% at weekends
    Audience research (Sandwell Homes)
  • 5. T-Seniority
  • 6.
    • 88% found the information and services clear and user friendly
    • 97% could navigate the service without help
    • 100% of participants used email and other areas of interest were highlighted as transport and health services, news & weather
    • 88% found it sufficiently useful or very useful
    • 38% used it daily, 30% used it on a weekly basis, 16% monthly and the rest less frequently
    • 90% felt more informed with the service
    • 80% felt the service enriched their means of communication
    • 81% felt the service made their life easier by giving them more autonomy over their life
    • 43% felt closer to their family
    • 75% felt more confident towards new technology after the trial
    • 85% wanted to continue with the service after the trial
    Audience research (T-Seniority)
  • 7.
    • Only 19% had used a PC before and 18% had accessed the web
    • But......
    • Mobile phones were the most common form of technology used within the group
    • Only 16% had ever used a mobile phone for data services
    Audience research (T-Seniority) Text your postcode to: 07786 203957
  • 8. Mobile – Smart Phones
    • 30% adults have a 3G phone
    • 7% adults have an iPhone
    • Android growing exponentially
    • Source: © Netsize 2010 and IPSOS MORI
  • 9. Mobile – Apps Schools Admissions App Birmingham City Council App Looking Local App
  • 10. Youview TV – Apps meet TV
  • 11. Guy Giles Operations Manager email: [email_address] tel: 07973 909663 web: