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BIS  John Turnbull
BIS  John Turnbull
BIS  John Turnbull
BIS  John Turnbull
BIS  John Turnbull
BIS  John Turnbull
BIS  John Turnbull
BIS  John Turnbull
BIS  John Turnbull
BIS  John Turnbull
BIS  John Turnbull
BIS  John Turnbull
BIS  John Turnbull
BIS  John Turnbull
BIS  John Turnbull
BIS  John Turnbull
BIS  John Turnbull
BIS  John Turnbull
BIS  John Turnbull
BIS  John Turnbull
BIS  John Turnbull
BIS  John Turnbull
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BIS John Turnbull

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  • Offer alerts for each policy section. Assume someone interested in e.g. Better regulation will be interested to hear about any aspect of theta topic But break down Business sectors into more granular topics Same with Europe, Trade & Export control: three separate topics
  • Keeps inboxes clear One person to check feed each day and see what’s new Contact web publisher or policy person if not sure what’s new
  • But not expecting miracles!
  • Transcript

    • 1. Making the most of GovDelivery John Turnbull, Web Manager
    • 2. Me and the team <ul><li>Manage the day-to-day operations of the core BIS website ( www.bis.gov.uk ) </li></ul><ul><li>Small central digital team – 3.5 of us working on the site </li></ul><ul><li>An ever-changing number of devolved web publishers </li></ul>
    • 3. The website <ul><li>Core BIS site plus nine partner organisation sites (inc. Insolvency Service, UK Space Agency and National Measurement Office) </li></ul><ul><li>Shared platform hosted and maintained by Eduserv </li></ul><ul><li>Approx. 330K uniques & 1.5m pageviews per month </li></ul><ul><li>Also blogs.bis.gov.uk </li></ul>
    • 4. The department <ul><li>BIS is the ‘Department for Growth’ </li></ul><ul><li>Supporting sustained growth and higher skills across the economy </li></ul><ul><li>Broad range of policy areas: </li></ul>
    • 5. Telling people what we’re doing <ul><li>In the current economic climate, growth is the government’s no.1 priority </li></ul><ul><li>So it’s more important then ever for the ‘Department for Growth’ to communicate what it’s doing </li></ul><ul><li>Email alerts are a critical part of our overall strategy </li></ul>
    • 6. Our history with GovDelivery <ul><li>Implemented in 2008 when we refreshed the old berr.gov.uk website </li></ul><ul><li>Initial set-up: everything but the kitchen sink – pagewatch on almost all pages </li></ul><ul><li>Realised we might overwhelm potential subscribers </li></ul><ul><li>Plus many pages not updated often </li></ul><ul><li>Cut back to manageable number </li></ul>
    • 7. Could do better… <ul><li>We gathered a respectable number of subscribers over the first two years </li></ul><ul><li>But we didn’t make the most of the system; we were coasting </li></ul><ul><li>Various reasons: mainly reduced resources coupled with growing workload </li></ul>
    • 8. Grasping the nettle <ul><li>Decision made: improve our offering to subscribers </li></ul><ul><li>Desired outcomes: </li></ul><ul><ul><li>Richer content, value added </li></ul></ul><ul><ul><li>More subscribers </li></ul></ul><ul><li>Drivers: </li></ul><ul><ul><li>Permanent Secretary’s challenge to BIS Comms </li></ul></ul><ul><ul><li>BIS’s role in the growth agenda </li></ul></ul>
    • 9. A false start <ul><li>Wanted to: </li></ul><ul><ul><li>Make alerts relevant, clearly indicating what has been updated </li></ul></ul><ul><ul><li>Devolve responsibility to web publishers </li></ul></ul><ul><li>Investigated setting up integrated alerts in Sitecore CMS </li></ul><ul><li>But underestimated the server power needed to handle the millions of emails each year </li></ul><ul><li>Approach too expensive </li></ul>
    • 10. Back to basics <ul><li>New approach: review our offering and reconfigure </li></ul><ul><li>RSS-driven alerts working well for the right content types: news features, press releases, consultations, speeches and blog posts </li></ul><ul><li>But RSS not suitable for our (many hundreds) of static HTML policy pages </li></ul>
    • 11. Pagewatch or not? <ul><li>Old system of checking admin alerts driven by pagewatch no longer good for us </li></ul><ul><li>Additional workload for central team, changes in devolved publishers meant that the emails were not always checked </li></ul><ul><li>Not always sure what was really new </li></ul><ul><li>(Although planning to implement pagewatch tags on all content templates in future) </li></ul>
    • 12. Step 1: creating new categories
    • 13. Step 2: getting granular
    • 14. Step 3: making the service more visible A big, bold call to action on almost every page on the site
    • 15. Step 4: switching off pagewatch Not enabled for static HTML pages Still enabled where new content is published as discrete items
    • 16. Step 5: devising a process <ul><li>An RSS feed: http://www.bis.gov.uk/feeds/policies </li></ul>
    • 17. Step 6: adding value <ul><li>Going beyond the default text to provide a more compelling reason to click through: </li></ul>
    • 18. Step 7: tell the world! <ul><li>Bulletin to all subscribers to inform them of the wider, more granular range of topics available </li></ul>
    • 19. How will we know if it’s working? Overall no. of subscribers picking up after being flat for a while: <ul><li>New topics have attracted 10,000+ subscriptions already </li></ul>
    • 20. We’ll keep a close eye on overall numbers
    • 21. And we’ll watch our click-through rate
    • 22. And another thing… <ul><li>We also offer alerts for one of our partner sites, the National Measurement Office </li></ul><ul><li>And we are about to launch same for UKSA </li></ul>Separate templates for NMO bulletins

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