Fundraising Events: Planning For A Cause

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  • Raise fundsConnect with beneficiaries and/or membersRaise public awarenessReward donors and/or volunteersMaintain relationshipsLaunch a new campaignBuild communityGain a new audience
  • Raise fundsConnect with beneficiaries and/or membersRaise public awarenessReward donors and/or volunteersMaintain relationshipsLaunch a new campaignBuild communityGain a new audience
  • Know and showcase your missionRoute to the heartDrives donor retentionIllustrate your cause through activities
  • Fundraising Events: Planning For A Cause

    1. 1. • Hospitality background/training – Hotel management, Cornell University – Masters of tourism administration, GWU – Experience all over the industry – Loews Hotels, Hyatt Hotels, Cornell Executive Education • Move to nonprofit/association field – National Crime Prevention Council, American Political Science Association, Smithsonian, NFL Players Association – Events For Good
    2. 2. • Fundraising event strategy consulting – Assisting with planning and implementing your events – Integrating events into your organizational fundraising strategy – Sponsorship expertise • Contact information: – www.eventsforgood.org – events@eventsforgood.org – @eventsforgood
    3. 3. Event Concept Goals and Objectives Resources Audience
    4. 4. • What would make this event a success for your nonprofit? – Reaching a fundraising goal – Recruiting new volunteers – New corporate relationships – Continued donor loyalty – Increased public awareness
    5. 5. • Fundraising • Retention • Awareness • Recognition • Cultivation
    6. 6. • Launch campaign • Build community • Educate the public • Acquire donors • Showcase mission • Share news • Celebrate
    7. 7. • Staff alliance to mission • Volunteer alliance to mission • Volunteer time • Staff time
    8. 8. • Corporate partnerships • Corporate relationships • Business partnerships • Board support • Celebrity connections • Funding resources • Sources of funding
    9. 9. • Demographics • Disposable income level • Interests • Motivations • Concerns
    10. 10. • Cause-affiliated • Affinity statement • Unique experience • New opportunity • Leadership development • Networking • Private benefit
    11. 11. • Past performance and competition • Audience demographics • Revenue streams • Mission alignment • Attendee motivations
    12. 12. • Social • Interactive • Sporting • Entertainment
    13. 13. • Traditional packages and logo soup • The key is mutual benefit • Mass production  mass personalization • Do your research! • Resources: IEG, BizBash, Event Marketer, Power Sponsorship

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