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Verve marketing profile
 

Verve marketing profile

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We are a full service experiential, event marketing agency that designs and executes brand oriented activations. The services we render are designed to deliver on specific brand needs and ...

We are a full service experiential, event marketing agency that designs and executes brand oriented activations. The services we render are designed to deliver on specific brand needs and requirements.

Our services are divided into three broad categories namely Event Marketing, Promotional Marketing and Social Marketing;

These cover Music and Sporting Activations; Trade and Retail Marketing; Behavioural Change and Cause Related Marketing;

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    Verve marketing profile Verve marketing profile Presentation Transcript

    • Credentials
    • About us
      Full Business Name: Verve Marketing Ltd
      Founded in Nigeria: 2007
      Staff Complement: 12 Permanent, 30 Contract
      Gear up – Gear Down strategy
      to meet project requirements
      Bankers: Ecobank
    • Who are we?
      Verve marketing is an experiential event and marketing agency that designs, executes and positions its clients brands in the fore mind of their consumers.
      We are a team made up of wide ranging talents, combined to do amazing work and having fun whilst doing it.
    • 7/15/2010 12:09 PM
      4
      Most importantly we are
      Proudly Nigerian!!!
    • Our aim
      Being a partner to our clients, thusaffording us the magnanimosity to design and execute Big Ideas that will create an emotional connection between the brand and the consumer
    • Our value
      Delivering big ideas geared to building value for consumers of our clients’ products
    • What we do
      You appeal through advertising… but we
      connect through experiential activations…
    • 7/15/2010 12:09 PM
      8
      Experiential Activation
      The more senses involved in the communication, the more effective the experience
      To Hear
      To Look
      Traditional Media
      Experiential Activation
      To Touch
      To Smell
      To Taste
    • The acid test
      Absorption
      Education
      Tell/show me something about the brand I didn’t know before
      Entertainment
      I experience the brand in an enjoyable way
      Passive
      Active
      Environment
      The brand comes to me.
      Escapism
      The brand gave me something new or different to do
      Experiential Sweetspot
      Where environment, entertainment and education drive action and affinity
      Immersion
    • We discover the point at which the brands’ opportunities and consumer realities’ meet.
    • Event marketing
      Our Events
      • Transform and inspire consumers of our brands
      • Immerse consumers in the brands we portray
      We believe in the power of an experience to ignite the passions of a consumer.
    • Event marketing contd.
      7/15/2010 12:09 PM
      12
      Events
      We go beyond the expected to create fully customised, high octane, brand prolific occurrences to commemorate and reinvent the products' market existence continually
      • Musical Concerts
      • Product relaunches
      • Sporting Events & competitions
      • Conferences & Seminars
      • Product Retreats & Workshops
      Activation
      Design, Develop & Deploy mind blowing ideas to activate a property or sponsorship whilst bringing the brand promise to life
      • Staff Database and Training Program
      • Turn-Key Project Management
    • Event marketing contd.
      Field Marketing
      Activate unique brand experiences within consumers’ buying habitats via experienced & fully trained brand ambassadors
      • Data Capture and Name Generation Process
      • On and Off-Premises events
      • In-Store
      Mobile Marketing
      Deliver unique brand experiences to consumers; in their own environments, on their own time
      via turn-key, flexible programs
      • Mobile Promotion Platforms
      • Promotional Tours
      • Road shows
      • Product Sampling
    • Social Marketing
      We believe in the power of personal interaction to effectively create an intention of behavior change.
      Our campaigns empower individuals, families and communities to make informed choices about their health and welfare.
      7/15/2010 12:09 PM
      14
    • Social Communications
      Effective communication to encourage the adoption of appropriate health practices including the use of products
      Branding
      Sales teams
      Community interventions
      7/15/2010 12:09 PM
      15
      Social Marketing Mediums
      Behaviour Change Communication
      Knowledge and information dissemination responsible for promoting changes which will contribute to the individual’s or society’s best interest
      • Various interventions aimed at specific target audiences
      Cause Related Marketing
      • Adoption and support of a cause by a second & third party
      • Sponsorship of educational programmes
      Capacity Building
      Knowledge and skills transfer within communities to ensure sustainable behaviour change
      • Involvement of community based organizations including youth groups, dance and drama groups, women’s groups
      Corporate Social
      Investment
      • Driving corporate sponsorship and participation in social investments
      • Community investment
      • Involvement in community causes
      Health Service Marketing
      • Promoting knowledge, trust and understanding of health services and their offerings
    • Promotional Marketing
      We believe innovative, multi-faceted, brand-focused promotions – are key to building long-term brand relationships.
      7/15/2010 12:09 PM
      16
      We believe in the power of promotion to break through to consumers at relevant, critical decision-making moments.
    • 7/15/2010 12:09 PM
      17
      Promotional Marketing mediums
      Retail Programming
      Support the brand promise at retail outlets through never-been-done-before, consumer inspired mediums
      • POS
      • Sweepstakes
      • Couponing
      • Sampling
      • Merchandising/Signage
      Incentives
      Create relevant offers that enhance brand perception and move consumers to immediate action
      • Premiums
      • Value Packs
      • Giveaways
      Trade Programming
      Leverage our unique understanding of trade constituencies to develop strong relationships and program support
      • Loyalty Builders
      • Added Value
      • Merchandising
      Immersions
      Leverage our unique understanding of consumers to develop relevant promotions
      • Lifestyle
      • Culture
      • Social
    • 7/15/2010 12:09 PM
      18
      Some of our Work
    • MTN PEOPLE POLICE MARATHON Theme: Race Against Crime
      EVENT: MARATHON
      LOCATION: ABUJA.
      DATE: 26TH JULY 2008
    • Introduction
      MTN People Police Marathon is an initiative of the Nigeria Police in conjunction with sponsors that includes; MTN, Kia, Oceanic Bank plc and Motorola.
      The objective was to build an enduring relationship between the Nigeria Police force and Nigeria citizens using the unifying power of sport.
      It was the first of its kind in the history of the Nigerian police Force
      The event which took place on Saturday 26 July in the Federal Capital Territory ABUJA played host to top Government officials, Business giants, professional athletes and young men and women from all walks of life
    • MTN Trade program
      Objective:
      Having more of MTN cards in each of point of sale outlet in the country.
      Pushing all the distribution channels
      Pulling consumption of MTN airtime.
      Impact: creation:
      Activating 4 regions across the country.
      During the activation, we use a pick up podium to capture the attention of the crowd to a point of sale or in the street. 4 scooters are used to draw the attention of people in surrounding environs. We explain to them the product and invite them to the street activation or to the point of sale in promotion.
      Mechanism:
      A whole team with branding and material covering intensively the whole country
    • BAT Annual Conference
    • Experiences Clients Differentiator Case Studies
      Omo Stain Challenge Activation
    • Arena Teaser & Rally Activation
      The teaser activation
      The rally activation with distribution of flyers
    • Arena Launch and Road show
      Launch and Exhibition
      Road Show Activation
    • 7/15/2010 12:10 PM
      26
      Contact
      N.A.C.R.D.B. Building,
      Plot 7, NERCD Road,
      Central Business District,
      Alausa - Ikeja, Lagos.
      08056145926, 070383838322
      olatundem@vervemarketing.biz