Verve marketing profile


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We are a full service experiential, event marketing agency that designs and executes brand oriented activations. The services we render are designed to deliver on specific brand needs and requirements.

Our services are divided into three broad categories namely Event Marketing, Promotional Marketing and Social Marketing;

These cover Music and Sporting Activations; Trade and Retail Marketing; Behavioural Change and Cause Related Marketing;

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Verve marketing profile

  1. 1. Credentials<br />
  2. 2. About us<br />Full Business Name: Verve Marketing Ltd<br />Founded in Nigeria: 2007 <br />Staff Complement: 12 Permanent, 30 Contract <br />Gear up – Gear Down strategy<br /> to meet project requirements <br />Bankers: Ecobank<br />
  3. 3. Who are we?<br />Verve marketing is an experiential event and marketing agency that designs, executes and positions its clients brands in the fore mind of their consumers.<br />We are a team made up of wide ranging talents, combined to do amazing work and having fun whilst doing it.<br />
  4. 4. 7/15/2010 12:09 PM<br />4<br /> Most importantly we are<br />Proudly Nigerian!!!<br />
  5. 5. Our aim<br />Being a partner to our clients, thusaffording us the magnanimosity to design and execute Big Ideas that will create an emotional connection between the brand and the consumer <br />
  6. 6. Our value<br />Delivering big ideas geared to building value for consumers of our clients’ products<br />
  7. 7. What we do<br />You appeal through advertising… but we<br />connect through experiential activations…<br />
  8. 8. 7/15/2010 12:09 PM<br />8<br />Experiential Activation<br />The more senses involved in the communication, the more effective the experience<br />To Hear<br />To Look<br />Traditional Media<br />Experiential Activation<br />To Touch<br /> To Smell<br /> To Taste<br />
  9. 9. The acid test<br />Absorption<br />Education<br />Tell/show me something about the brand I didn’t know before<br />Entertainment<br />I experience the brand in an enjoyable way<br />Passive<br />Active<br />Environment<br />The brand comes to me.<br />Escapism<br />The brand gave me something new or different to do<br />Experiential Sweetspot<br />Where environment, entertainment and education drive action and affinity<br />Immersion<br />
  10. 10. We discover the point at which the brands’ opportunities and consumer realities’ meet.<br />
  11. 11. Event marketing<br />Our Events<br /><ul><li>Transform and inspire consumers of our brands
  12. 12. Immerse consumers in the brands we portray</li></ul>We believe in the power of an experience to ignite the passions of a consumer. <br />
  13. 13. Event marketing contd.<br />7/15/2010 12:09 PM<br />12<br />Events<br />We go beyond the expected to create fully customised, high octane, brand prolific occurrences to commemorate and reinvent the products' market existence continually<br /><ul><li>Musical Concerts
  14. 14. Product relaunches
  15. 15. Sporting Events & competitions
  16. 16. Conferences & Seminars
  17. 17. Product Retreats & Workshops</li></ul>Activation<br />Design, Develop & Deploy mind blowing ideas to activate a property or sponsorship whilst bringing the brand promise to life<br /><ul><li>Staff Database and Training Program
  18. 18. Turn-Key Project Management</li></li></ul><li>Event marketing contd.<br />Field Marketing<br />Activate unique brand experiences within consumers’ buying habitats via experienced & fully trained brand ambassadors<br /><ul><li>Data Capture and Name Generation Process
  19. 19. On and Off-Premises events
  20. 20. In-Store </li></ul>Mobile Marketing<br />Deliver unique brand experiences to consumers; in their own environments, on their own time <br />via turn-key, flexible programs<br /><ul><li>Mobile Promotion Platforms
  21. 21. Promotional Tours
  22. 22. Road shows
  23. 23. Product Sampling</li></li></ul><li>Social Marketing<br />We believe in the power of personal interaction to effectively create an intention of behavior change. <br /> Our campaigns empower individuals, families and communities to make informed choices about their health and welfare.<br />7/15/2010 12:09 PM<br />14<br />
  24. 24. Social Communications<br />Effective communication to encourage the adoption of appropriate health practices including the use of products<br />Branding<br />Sales teams<br />Community interventions<br />7/15/2010 12:09 PM<br />15<br />Social Marketing Mediums<br />Behaviour Change Communication<br />Knowledge and information dissemination responsible for promoting changes which will contribute to the individual’s or society’s best interest<br /><ul><li>Various interventions aimed at specific target audiences</li></ul>Cause Related Marketing<br /><ul><li>Adoption and support of a cause by a second & third party
  25. 25. Sponsorship of educational programmes</li></ul>Capacity Building<br />Knowledge and skills transfer within communities to ensure sustainable behaviour change<br /><ul><li>Involvement of community based organizations including youth groups, dance and drama groups, women’s groups</li></ul>Corporate Social<br />Investment<br /><ul><li>Driving corporate sponsorship and participation in social investments
  26. 26. Community investment
  27. 27. Involvement in community causes</li></ul>Health Service Marketing<br /><ul><li>Promoting knowledge, trust and understanding of health services and their offerings</li></li></ul><li>Promotional Marketing<br />We believe innovative, multi-faceted, brand-focused promotions – are key to building long-term brand relationships. <br />7/15/2010 12:09 PM<br />16<br />We believe in the power of promotion to break through to consumers at relevant, critical decision-making moments. <br />
  28. 28. 7/15/2010 12:09 PM<br />17<br />Promotional Marketing mediums<br />Retail Programming<br />Support the brand promise at retail outlets through never-been-done-before, consumer inspired mediums<br /><ul><li>POS
  29. 29. Sweepstakes
  30. 30. Couponing
  31. 31. Sampling
  32. 32. Merchandising/Signage</li></ul>Incentives<br />Create relevant offers that enhance brand perception and move consumers to immediate action<br /><ul><li>Premiums
  33. 33. Value Packs
  34. 34. Giveaways</li></ul>Trade Programming<br />Leverage our unique understanding of trade constituencies to develop strong relationships and program support<br /><ul><li>Loyalty Builders
  35. 35. Added Value
  36. 36. Merchandising </li></ul>Immersions<br />Leverage our unique understanding of consumers to develop relevant promotions <br /><ul><li>Lifestyle
  37. 37. Culture
  38. 38. Social </li></li></ul><li>7/15/2010 12:09 PM<br />18<br />Some of our Work<br />
  39. 39. MTN PEOPLE POLICE MARATHON Theme: Race Against Crime<br />EVENT: MARATHON<br />LOCATION: ABUJA.<br />DATE: 26TH JULY 2008<br />
  40. 40. Introduction<br />MTN People Police Marathon is an initiative of the Nigeria Police in conjunction with sponsors that includes; MTN, Kia, Oceanic Bank plc and Motorola. <br />The objective was to build an enduring relationship between the Nigeria Police force and Nigeria citizens using the unifying power of sport.<br />It was the first of its kind in the history of the Nigerian police Force <br />The event which took place on Saturday 26 July in the Federal Capital Territory ABUJA played host to top Government officials, Business giants, professional athletes and young men and women from all walks of life<br />
  41. 41. MTN Trade program<br />Objective:<br />Having more of MTN cards in each of point of sale outlet in the country. <br />Pushing all the distribution channels <br />Pulling consumption of MTN airtime.<br />Impact: creation:<br />Activating 4 regions across the country.<br />During the activation, we use a pick up podium to capture the attention of the crowd to a point of sale or in the street. 4 scooters are used to draw the attention of people in surrounding environs. We explain to them the product and invite them to the street activation or to the point of sale in promotion.<br />Mechanism:<br />A whole team with branding and material covering intensively the whole country<br />
  42. 42. BAT Annual Conference<br />
  43. 43. Experiences Clients Differentiator Case Studies<br />Omo Stain Challenge Activation<br />
  44. 44. Arena Teaser & Rally Activation<br />The teaser activation<br />The rally activation with distribution of flyers<br />
  45. 45. Arena Launch and Road show<br />Launch and Exhibition<br />Road Show Activation<br />
  46. 46. 7/15/2010 12:10 PM<br />26<br />Contact<br />N.A.C.R.D.B. Building, <br />Plot 7, NERCD Road, <br />Central Business District,<br />Alausa - Ikeja, Lagos.<br />08056145926, 070383838322<br /><br />