Verve marketing profile
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Verve marketing profile

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We are a full service experiential, event marketing agency that designs and executes brand oriented activations. The services we render are designed to deliver on specific brand needs and ...

We are a full service experiential, event marketing agency that designs and executes brand oriented activations. The services we render are designed to deliver on specific brand needs and requirements.

Our services are divided into three broad categories namely Event Marketing, Promotional Marketing and Social Marketing;

These cover Music and Sporting Activations; Trade and Retail Marketing; Behavioural Change and Cause Related Marketing;

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Verve marketing profile Verve marketing profile Presentation Transcript

  • Credentials
  • About us
    Full Business Name: Verve Marketing Ltd
    Founded in Nigeria: 2007
    Staff Complement: 12 Permanent, 30 Contract
    Gear up – Gear Down strategy
    to meet project requirements
    Bankers: Ecobank
  • Who are we?
    Verve marketing is an experiential event and marketing agency that designs, executes and positions its clients brands in the fore mind of their consumers.
    We are a team made up of wide ranging talents, combined to do amazing work and having fun whilst doing it.
  • 7/15/2010 12:09 PM
    4
    Most importantly we are
    Proudly Nigerian!!!
  • Our aim
    Being a partner to our clients, thusaffording us the magnanimosity to design and execute Big Ideas that will create an emotional connection between the brand and the consumer
  • Our value
    Delivering big ideas geared to building value for consumers of our clients’ products
  • What we do
    You appeal through advertising… but we
    connect through experiential activations…
  • 7/15/2010 12:09 PM
    8
    Experiential Activation
    The more senses involved in the communication, the more effective the experience
    To Hear
    To Look
    Traditional Media
    Experiential Activation
    To Touch
    To Smell
    To Taste
  • The acid test
    Absorption
    Education
    Tell/show me something about the brand I didn’t know before
    Entertainment
    I experience the brand in an enjoyable way
    Passive
    Active
    Environment
    The brand comes to me.
    Escapism
    The brand gave me something new or different to do
    Experiential Sweetspot
    Where environment, entertainment and education drive action and affinity
    Immersion
  • We discover the point at which the brands’ opportunities and consumer realities’ meet.
  • Event marketing
    Our Events
    • Transform and inspire consumers of our brands
    • Immerse consumers in the brands we portray
    We believe in the power of an experience to ignite the passions of a consumer.
  • Event marketing contd.
    7/15/2010 12:09 PM
    12
    Events
    We go beyond the expected to create fully customised, high octane, brand prolific occurrences to commemorate and reinvent the products' market existence continually
    • Musical Concerts
    • Product relaunches
    • Sporting Events & competitions
    • Conferences & Seminars
    • Product Retreats & Workshops
    Activation
    Design, Develop & Deploy mind blowing ideas to activate a property or sponsorship whilst bringing the brand promise to life
    • Staff Database and Training Program
    • Turn-Key Project Management
  • Event marketing contd.
    Field Marketing
    Activate unique brand experiences within consumers’ buying habitats via experienced & fully trained brand ambassadors
    • Data Capture and Name Generation Process
    • On and Off-Premises events
    • In-Store
    Mobile Marketing
    Deliver unique brand experiences to consumers; in their own environments, on their own time
    via turn-key, flexible programs
    • Mobile Promotion Platforms
    • Promotional Tours
    • Road shows
    • Product Sampling
  • Social Marketing
    We believe in the power of personal interaction to effectively create an intention of behavior change.
    Our campaigns empower individuals, families and communities to make informed choices about their health and welfare.
    7/15/2010 12:09 PM
    14
  • Social Communications
    Effective communication to encourage the adoption of appropriate health practices including the use of products
    Branding
    Sales teams
    Community interventions
    7/15/2010 12:09 PM
    15
    Social Marketing Mediums
    Behaviour Change Communication
    Knowledge and information dissemination responsible for promoting changes which will contribute to the individual’s or society’s best interest
    • Various interventions aimed at specific target audiences
    Cause Related Marketing
    • Adoption and support of a cause by a second & third party
    • Sponsorship of educational programmes
    Capacity Building
    Knowledge and skills transfer within communities to ensure sustainable behaviour change
    • Involvement of community based organizations including youth groups, dance and drama groups, women’s groups
    Corporate Social
    Investment
    • Driving corporate sponsorship and participation in social investments
    • Community investment
    • Involvement in community causes
    Health Service Marketing
    • Promoting knowledge, trust and understanding of health services and their offerings
  • Promotional Marketing
    We believe innovative, multi-faceted, brand-focused promotions – are key to building long-term brand relationships.
    7/15/2010 12:09 PM
    16
    We believe in the power of promotion to break through to consumers at relevant, critical decision-making moments.
  • 7/15/2010 12:09 PM
    17
    Promotional Marketing mediums
    Retail Programming
    Support the brand promise at retail outlets through never-been-done-before, consumer inspired mediums
    • POS
    • Sweepstakes
    • Couponing
    • Sampling
    • Merchandising/Signage
    Incentives
    Create relevant offers that enhance brand perception and move consumers to immediate action
    • Premiums
    • Value Packs
    • Giveaways
    Trade Programming
    Leverage our unique understanding of trade constituencies to develop strong relationships and program support
    • Loyalty Builders
    • Added Value
    • Merchandising
    Immersions
    Leverage our unique understanding of consumers to develop relevant promotions
    • Lifestyle
    • Culture
    • Social
  • 7/15/2010 12:09 PM
    18
    Some of our Work
  • MTN PEOPLE POLICE MARATHON Theme: Race Against Crime
    EVENT: MARATHON
    LOCATION: ABUJA.
    DATE: 26TH JULY 2008
  • Introduction
    MTN People Police Marathon is an initiative of the Nigeria Police in conjunction with sponsors that includes; MTN, Kia, Oceanic Bank plc and Motorola.
    The objective was to build an enduring relationship between the Nigeria Police force and Nigeria citizens using the unifying power of sport.
    It was the first of its kind in the history of the Nigerian police Force
    The event which took place on Saturday 26 July in the Federal Capital Territory ABUJA played host to top Government officials, Business giants, professional athletes and young men and women from all walks of life
  • MTN Trade program
    Objective:
    Having more of MTN cards in each of point of sale outlet in the country.
    Pushing all the distribution channels
    Pulling consumption of MTN airtime.
    Impact: creation:
    Activating 4 regions across the country.
    During the activation, we use a pick up podium to capture the attention of the crowd to a point of sale or in the street. 4 scooters are used to draw the attention of people in surrounding environs. We explain to them the product and invite them to the street activation or to the point of sale in promotion.
    Mechanism:
    A whole team with branding and material covering intensively the whole country
  • BAT Annual Conference
  • Experiences Clients Differentiator Case Studies
    Omo Stain Challenge Activation
  • Arena Teaser & Rally Activation
    The teaser activation
    The rally activation with distribution of flyers
  • Arena Launch and Road show
    Launch and Exhibition
    Road Show Activation
  • 7/15/2010 12:10 PM
    26
    Contact
    N.A.C.R.D.B. Building,
    Plot 7, NERCD Road,
    Central Business District,
    Alausa - Ikeja, Lagos.
    08056145926, 070383838322
    olatundem@vervemarketing.biz