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Promoting Your Band Online
Promoting Your Band Online
Promoting Your Band Online
Promoting Your Band Online
Promoting Your Band Online
Promoting Your Band Online
Promoting Your Band Online
Promoting Your Band Online
Promoting Your Band Online
Promoting Your Band Online
Promoting Your Band Online
Promoting Your Band Online
Promoting Your Band Online
Promoting Your Band Online
Promoting Your Band Online
Promoting Your Band Online
Promoting Your Band Online
Promoting Your Band Online
Promoting Your Band Online
Promoting Your Band Online
Promoting Your Band Online
Promoting Your Band Online
Promoting Your Band Online
Promoting Your Band Online
Promoting Your Band Online
Promoting Your Band Online
Promoting Your Band Online
Promoting Your Band Online
Promoting Your Band Online
Promoting Your Band Online
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Promoting Your Band Online

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Promoting Your Band Online was a talk offered as part of a 'Getting Ahead In The Music Industry' day in Wicklow in 2007. My 90-minute talk covered a broad spectrum of resources online for promoting …

Promoting Your Band Online was a talk offered as part of a 'Getting Ahead In The Music Industry' day in Wicklow in 2007. My 90-minute talk covered a broad spectrum of resources online for promoting your band and your music as an independent artist.

The slides themselves weren't highly visible on the day given the eco-lighting in the building but they serve as notes nonetheless for topics of conversation throughout the presentation.

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Transcript

  • 1. KilkennyMusic.com Ken McGuire Ross Costigan Alan Dawson
  • 2. Background Information
    • Started September 2005
    • Launched Monthly Gigs October 2005
    • Beg, Borrow, Hire
    • Staff Expansion 2005 - 2006
    • Funded locally 2006, 2007
  • 3. Who Is Ken McGuire?
    • Graduate Waterford IT
      • BSc (H) Information Technology
      • Dip. Multimedia Applications Development
    • Event Ireland, July 2005
    • KilkennyMusic.com, September 2005
    • Devious Theatre Co., May 2006
  • 4. What Does “KKM” Do?
    • Daily news & video updates
    • Band profiles, music, chat
    • Monthly weekend gigs
    • Tri-weekly recorded acoustic nights
    • Weekly podcast show
    • Live gig photography, press releases
    • Live engineering, studio engineering
  • 5. KKM On The Internet
    • All started online
    • Main website
    • MySpace x 3
    • Bebo
    • OneTakeSessions.com
    • SoundSystemPodcast.com
    • Staff Blogs
  • 6. Why Online?
    • No physical barriers
    • Inexpensive
      • Free profiles, cheap hosting options
    • Instant global market
      • Thinking local, acting global
    • Why not?
  • 7. Getting Your Profile Online
    • MySpace
    • Bebo
    • Number One Music
    • Sonicbids
    • Start A Free Blog
    • Start A Hosted Blog / Own Website
  • 8. MySpace / Bebo Music
    • Free to register*
    • Upload your music
      • Music can be streamed / downloaded
    • Connect with “friends”
    • Connect with other bands
    • Link to your iTunes account**
  • 9. Sonicbids For Bands
    • Free month trial, $5.95 p/m
    • EPK - Electronic Press Kit
      • Photos
      • Music
      • Press Reviews
      • Stage Plan
      • Set List
    • HWCH Submissions
  • 10. Number One Music
    • Must upload at least 1 MP3
    • Fans join ‘mailing list’
    • MySpace E-Team
    • Free / Subscriber Options
    • Targeted Exposure
  • 11. What You Will Need
    • Biography
    • Photograph
    • Music
    • Time
    • Patience
  • 12. What You Will Need
    • Properly written biography
      • Aim minimum 100 words.
    • High quality photograph
      • Aim minimum 2.
    • High quality audio
      • Aim minimum MP3 @ 160k.
      • Make sure is actually audible.
  • 13. Where To Begin
    • Start with a pen and paper
      • Brainstorm for an internet strategy
    • Make a list of goals
      • CD on iTunes, video on YouTube
    • Make a list of deliverables
      • Music, video footage
    • Make a list of your costs
      • Subscriptions, one-off costs etc.
  • 14. Develop Your Internet Strategy
    • Select your sites
    • Get your content organised
    • Set yourself dates and deadlines
    • Plan for the future
      • New content, new video, new audio
    • Brainstorm, refine
  • 15. Start Your Own Website
    • Free / Commercial
    • Away from distractions
    • Fully customisable
    • Full control of your brand
    • Host your own fan forum
  • 16. My Tip: Start A Blog
    • Easy to run
    • “ Blog” is the new web site
    • Search engine rankings
      • Can appear in full Google index within minutes
  • 17. Blogging For Bands
    • “ Online Diary”
      • A series of posts in chronological order
    • Free Options
      • Wordpress.com
      • Blogger (Google)
      • MySpace Blog
      • Bebo Blog
  • 18. Blogging For Bands
    • Self Hosted
      • Your own domain name
        • Portray a professional image
      • Cost Effective, €40 pa
      • Use of free plugins e.g. audio player, store, gig calendar, forum.
      • Full control of your brand
  • 19. What Can You Do On A Blog?
    • News - keep people informed
    • Photos - open your own gallery
    • Email - start and run a mailing list
    • Music - upload as much as you want
    • Store - sell as much as you want
    • Syndicate via RSS
  • 20. Selling Your Music Online
  • 21. Selling Your Music Online
    • CDBaby.com (and .net)
    • iTunes
    • Self Hosted
    • Free download, encourage sales
  • 22. CDBaby
    • Selling since 1998
      • 150,000 artists, over $40m in sales
    • US$35 setup fee
    • 9% CDBaby, 91% Artist ($4 per CD)
    • Mail Them 5 CDs to start with
  • 23. iTunes
    • Sell via TuneCore
      • € 0.71 per song on iTunes
      • Albums get €7.10 per song
      • Also reach eMusic, Rhapsody etc.
  • 24. Don’t Expect To Be Found
  • 25.
    • Get people to your site (s)
      • Mailing list
      • Forum posts
      • MySpace Friends
      • Press releases
      • Search engine advertising
    Develop Your Marketing Strategy
  • 26. Cut Costs - Use Free Tools
    • Social Networking
    • Forums
      • Boards.ie most visited discussion / chat site by Irish users in September 2007.
    • Blogs
      • Wordpress, Blogger etc.
    • Above all - be seen
  • 27. Promote Yourself Online
    • Band Newsletter
    • Banner / Link Exchange
    • Join A Webring
    • Music Forums
      • E.g. KKM
      • E.g. boards.ie
    • Google Adwords
      • PPC
  • 28. Get Heard: Go Podsafe
    • Decide On A Podsafe Track
    • Submit Your Music For Podcasting
      • http://music.podshow.com
    • Be sociable
      • Know your podcasters
      • Email / contact the podcast on play
  • 29. ComScore September 2007
    • Over 2 million web users in Ireland
    • Bebo 4th overall
    • YouTube.com top multimedia site
      • iTunes second
    • 66% under 35
    • 43% Irish users visited a MM site
  • 30. Finding Us Online www.kilkennymusic.com www.onetakesessions.com www.soundsystempodcast.com

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