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Intermediate Blogging For The Arts

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Intermediate Blogging For The Arts, a presentation by Ken McGuire for ArtLinks in March 2009. …

Intermediate Blogging For The Arts, a presentation by Ken McGuire for ArtLinks in March 2009.

Slides only, additional notes and handouts from sessions unavailable at present.

Presentation looks at getting your content - and you - out there, RSS subscriptions, use of FeedBurner, tracking your visitors movements, integrating Flickr, recording video for web (video blogging) etc.

Published in: Career, Technology
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Transcript

  • 1. Intermediate Blogging for The Arts Ken McGuire for ArtLinks [email_address]
  • 2. Introduction
    • Ken McGuire
    • 3. Blogging since 2004
    • 4. Podcasting since 2006
    • 5. Award nominations, wins
    • 6. Blogging is part of what I do
  • 7. Agenda
    • Promoting your blog
    • 8. Getting visual – photos, videos, audio
    • 9. Getting to know you...
      • ...getting to know all about you
    • Turning things over to you
  • 10. Goals For Today
    • Getting your content “out there”
    • 11. Structure your blog for search engines
    • 12. Multimedia – Photos, Videos, Audio
    • 13. Tracking your blog visitors
    • 14. Pick up some new habits
  • 15. A Quick Refresher
    • Let's assume...
      • You know what a blog is
      • 16. You have a blog of your own
      • 17. You've made a blog post
      • 18. You've left some comments
      • 19. You want to do more with your blog
  • 20. Blogging The Arts
  • 26. Why Blog Your Art?
    • Extend your reach
    • 27. Go beyond the studio
    • 28. Engage with other artists
    • 29. Build your audience
    • 30. Share your expertise
    • 31. Build your brand
  • 32. Getting Your Content Out There
    • Who knows you have a blog?
    • 33. Do you tell people you have a blog?
    • 34. How do you tell people?
    • 35. How many people visit your blog?
  • 36. Quick And Easy
    • Tell the person next to you
    • 37. Business cards (moo cards)
    • 38. Email signature
    • 39. Forums
    • 40. Tell other bloggers
    • 41. Status messages (Skype, GTalk)
  • 42. Link To Other Blogs
    • Link to other blogs
      • They'll see your link
    • Request a link exchange
      • Get connected in your space
      • 43. It's all relevant
    • Link to your own posts
  • 44. Not so quick, still easy
  • 45. Distribute Your Content
    • RSS Feed
    • 46. Email Subscription
    • 47. Feedburner via Google
  • 48. RSS Feed
    • Really Simple Syndication
    • 49. Automatically via Wordpress / Blogger
    • 50. Subscribe via feed reader, mobile phone, email
    • 51. Read your blog without visiting blog
  • 52. Email Subscriptions
    • Yes, people still read email
    • 53. Latest blog updates to your inbox
    • 54. Digest of daily posts
    • 55. Includes all blog post content, no comments
    Email via FeedBurner
  • 56. FeedBurner
    • Google account required
      • Sign up with any email address
    • Add your blog URL
    • 57. Blog content optimised for feed reading
    • 58. Full statistics provided
    • 59. Chance to earn revenue
  • 60. Increase Visibility Through Proper Structure
  • 61. Structure Is Important
    • Categories as keywords
    • 62. Permalinks and friendly URLs
    • 63. Your post title is important
    • 64. What would you search for?
    • 65. Headings in blog posts – H1, H2, H3
  • 66. Permalinks
  • 67. Tagging Your Blog
    • Tags as keywords
    • 68. Search engines like them
    • 69. Blog search engines love them
  • 70. Photos, Videos, Audio
  • 71. Why bother?
    • Show off your craft
    • 72. Breathe life into posts
    • 73. Get creative, add colour
    • 74. Add value to your posts
    • 75. Picture tells a thousand words
    • 76. Can video tell more?
  • 77. Where Can You Go?
  • 79. Add Photos with Flickr
    • Upload your own photos
    • 80. Use other photos (creative commons)
    • 81. Increase the visual impact of your blog posts
    • 82. Flickr account required for upload
    • 83. Widgets, latest photos
    • 84. Visit http://flickr.com
  • 85. Flickr Demo
  • 86. Do's And Don't
    • Copyright – be respectful
    • 87. There can be consequences to lifting images
    • 88. Creative commons images, free to use
    • 89. Credit where credit is due
  • 90. Add Videos with YouTube
    • Upload your own videos
    • 91. Link to or embed others
    • 92. Great for tutorials, workshops, gigs, interviews
    • 93. Limited to ten minutes
    • 94. Get subscribers, ratings, comments
  • 95. Statistics
  • 96. Track Your Vistors
    • Getting to know you...
    • 97. Services
      • Google Analytics
      • 98. Statcounter
      • 99. Mint (Have a mint)
  • 100. How Many Visitors kenmc.com up to march 25
  • 101. What Brought Them There
  • 102. Where Did They Come From?
  • 103. Why Should You Bother?
    • Learn about your users
    • 104. Learn about busy times
    • 105. What content is most popular
    • 106. Help direct your blog
  • 107. Where Else Can YOU Go?
  • 108. Get Yourself Out There
    • Twitter
      • Join the conversation...
        • http://twitter.com/kenmcguire
    • LinkedIn.com
      • Connect with other professionals
        • http://linkedin.com/in/kenmcguire
    • Facebook
      • Clutter-free social networking made easy
  • 109. Looking Back...
    • Getting your content out there
    • 110. Distribution, RSS, Email
    • 111. Structure, permalinks, tags
    • 112. Multimedia
    • 113. Statistics & analytics
    • 114. Getting you out there
  • 115. Still About Participation
    • Tools and structure help
    • 116. It's still about communication
    • 117. It's still about participation
    • 118. Engage, they will come
  • 119. Turning It Over To You...
    • What do YOU want to know?
  • 120. Thanks For Your Time
    • Thanks for your time
    • 121. Visit http://artlinks.ie
    • 122. Visit http://eventmedia.ie
    • 123. Follow me on Twitter @kenmcguire

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