Intermediate Blogging for The Arts Ken McGuire for ArtLinks [email_address]

Introduction Ken McGuire Blogging since 2004 Podcasting since 2006 Award nominations, wins Blogging is part of what I do

Ken McGuire

Blogging since 2004

Podcasting since 2006

Award nominations, wins

Blogging is part of what I do

Agenda Promoting your blog Getting visual – photos, videos, audio Getting to know you... ...getting to know all about you Turning things over to you

Promoting your blog

Getting visual – photos, videos, audio

Getting to know you...

...getting to know all about you

Turning things over to you

Goals For Today Getting your content “out there” Structure your blog for search engines Multimedia – Photos, Videos, Audio Tracking your blog visitors Pick up some new habits

Getting your content “out there”

Structure your blog for search engines

Multimedia – Photos, Videos, Audio

Tracking your blog visitors

Pick up some new habits

A Quick Refresher Let's assume... You know what a blog is You have a blog of your own You've made a blog post You've left some comments You want to do more with your blog

Let's assume...

You know what a blog is

You have a blog of your own

You've made a blog post

You've left some comments

You want to do more with your blog

Blogging The Arts Film Music Crafts Theatre Communities Festivals

Film

Music

Crafts

Theatre

Communities

Festivals

Why Blog Your Art? Extend your reach Go beyond the studio Engage with other artists Build your audience Share your expertise Build your brand

Extend your reach

Go beyond the studio

Engage with other artists

Build your audience

Share your expertise

Build your brand

Getting Your Content Out There Who knows you have a blog? Do you tell people you have a blog? How do you tell people? How many people visit your blog?

Who knows you have a blog?

Do you tell people you have a blog?

How do you tell people?

How many people visit your blog?

Quick And Easy Tell the person next to you Business cards (moo cards) Email signature Forums Tell other bloggers Status messages (Skype, GTalk)

Tell the person next to you

Business cards (moo cards)

Email signature

Forums

Tell other bloggers

Status messages (Skype, GTalk)

Link To Other Blogs Link to other blogs They'll see your link Request a link exchange Get connected in your space It's all relevant Link to your own posts

Link to other blogs

They'll see your link

Request a link exchange

Get connected in your space

It's all relevant

Link to your own posts

Not so quick, still easy

Distribute Your Content RSS Feed Email Subscription Feedburner via Google

RSS Feed

Email Subscription

Feedburner via Google

RSS Feed Really Simple Syndication Automatically via Wordpress / Blogger Subscribe via feed reader, mobile phone, email Read your blog without visiting blog

Really Simple Syndication

Automatically via Wordpress / Blogger

Subscribe via feed reader, mobile phone, email

Read your blog without visiting blog

Email Subscriptions Yes, people still read email Latest blog updates to your inbox Digest of daily posts Includes all blog post content, no comments Email via FeedBurner

Yes, people still read email

Latest blog updates to your inbox

Digest of daily posts

Includes all blog post content, no comments

FeedBurner Google account required Sign up with any email address Add your blog URL Blog content optimised for feed reading Full statistics provided Chance to earn revenue

Google account required

Sign up with any email address

Add your blog URL

Blog content optimised for feed reading

Full statistics provided

Chance to earn revenue

Increase Visibility Through Proper Structure

Structure Is Important Categories as keywords Permalinks and friendly URLs Your post title is important What would you search for? Headings in blog posts – H1, H2, H3

Categories as keywords

Permalinks and friendly URLs

Your post title is important

What would you search for?

Headings in blog posts – H1, H2, H3

Permalinks

Tagging Your Blog Tags as keywords Search engines like them Blog search engines love them

Tags as keywords

Search engines like them

Blog search engines love them

Photos, Videos, Audio

Why bother? Show off your craft Breathe life into posts Get creative, add colour Add value to your posts Picture tells a thousand words Can video tell more?

Show off your craft

Breathe life into posts

Get creative, add colour

Add value to your posts

Picture tells a thousand words

Can video tell more?

Where Can You Go? Photos Videos

Photos

Videos

Add Photos with Flickr Upload your own photos Use other photos (creative commons) Increase the visual impact of your blog posts Flickr account required for upload Widgets, latest photos Visit http://flickr.com

Upload your own photos

Use other photos (creative commons)

Increase the visual impact of your blog posts

Flickr account required for upload

Widgets, latest photos

Visit http://flickr.com

Flickr Demo

Do's And Don't Copyright – be respectful There can be consequences to lifting images Creative commons images, free to use Credit where credit is due

Copyright – be respectful

There can be consequences to lifting images

Creative commons images, free to use

Credit where credit is due

Add Videos with YouTube Upload your own videos Link to or embed others Great for tutorials, workshops, gigs, interviews Limited to ten minutes Get subscribers, ratings, comments

Upload your own videos

Link to or embed others

Great for tutorials, workshops, gigs, interviews

Limited to ten minutes

Get subscribers, ratings, comments

Statistics

Track Your Vistors Getting to know you... Services Google Analytics Statcounter Mint (Have a mint)

Getting to know you...

Services

Google Analytics

Statcounter

Mint (Have a mint)

How Many Visitors kenmc.com up to march 25

What Brought Them There

Where Did They Come From?

Why Should You Bother? Learn about your users Learn about busy times What content is most popular Help direct your blog

Learn about your users

Learn about busy times

What content is most popular

Help direct your blog

Where Else Can YOU Go?

Get Yourself Out There Twitter Join the conversation... http://twitter.com/kenmcguire LinkedIn.com Connect with other professionals http://linkedin.com/in/kenmcguire Facebook Clutter-free social networking made easy

Twitter

Join the conversation...

http://twitter.com/kenmcguire

LinkedIn.com

Connect with other professionals

http://linkedin.com/in/kenmcguire

Facebook

Clutter-free social networking made easy

Looking Back... Getting your content out there Distribution, RSS, Email Structure, permalinks, tags Multimedia Statistics & analytics Getting you out there

Getting your content out there

Distribution, RSS, Email

Structure, permalinks, tags

Multimedia

Statistics & analytics

Getting you out there

Still About Participation Tools and structure help It's still about communication It's still about participation Engage, they will come

Tools and structure help

It's still about communication

It's still about participation

Engage, they will come

Turning It Over To You... What do YOU want to know?

What do YOU want to know?

Thanks For Your Time Thanks for your time Visit http://artlinks.ie Visit http://eventmedia.ie Follow me on Twitter @kenmcguire

Thanks for your time

Visit http://artlinks.ie

Visit http://eventmedia.ie

Follow me on Twitter @kenmcguire