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Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
Intermediate Blogging For The Arts
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Intermediate Blogging For The Arts

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Intermediate Blogging For The Arts, a presentation by Ken McGuire for ArtLinks in March 2009. …

Intermediate Blogging For The Arts, a presentation by Ken McGuire for ArtLinks in March 2009.

Slides only, additional notes and handouts from sessions unavailable at present.

Presentation looks at getting your content - and you - out there, RSS subscriptions, use of FeedBurner, tracking your visitors movements, integrating Flickr, recording video for web (video blogging) etc.

Published in: Career, Technology
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Transcript

  • 1. Intermediate Blogging for The Arts Ken McGuire for ArtLinks [email_address]
  • 2. Introduction
    • Ken McGuire
    • 3. Blogging since 2004
    • 4. Podcasting since 2006
    • 5. Award nominations, wins
    • 6. Blogging is part of what I do
  • 7. Agenda
    • Promoting your blog
    • 8. Getting visual – photos, videos, audio
    • 9. Getting to know you...
      • ...getting to know all about you
    • Turning things over to you
  • 10. Goals For Today
    • Getting your content “out there”
    • 11. Structure your blog for search engines
    • 12. Multimedia – Photos, Videos, Audio
    • 13. Tracking your blog visitors
    • 14. Pick up some new habits
  • 15. A Quick Refresher
    • Let's assume...
      • You know what a blog is
      • 16. You have a blog of your own
      • 17. You've made a blog post
      • 18. You've left some comments
      • 19. You want to do more with your blog
  • 20. Blogging The Arts
  • 26. Why Blog Your Art?
    • Extend your reach
    • 27. Go beyond the studio
    • 28. Engage with other artists
    • 29. Build your audience
    • 30. Share your expertise
    • 31. Build your brand
  • 32. Getting Your Content Out There
    • Who knows you have a blog?
    • 33. Do you tell people you have a blog?
    • 34. How do you tell people?
    • 35. How many people visit your blog?
  • 36. Quick And Easy
    • Tell the person next to you
    • 37. Business cards (moo cards)
    • 38. Email signature
    • 39. Forums
    • 40. Tell other bloggers
    • 41. Status messages (Skype, GTalk)
  • 42. Link To Other Blogs
    • Link to other blogs
      • They'll see your link
    • Request a link exchange
      • Get connected in your space
      • 43. It's all relevant
    • Link to your own posts
  • 44. Not so quick, still easy
  • 45. Distribute Your Content
    • RSS Feed
    • 46. Email Subscription
    • 47. Feedburner via Google
  • 48. RSS Feed
    • Really Simple Syndication
    • 49. Automatically via Wordpress / Blogger
    • 50. Subscribe via feed reader, mobile phone, email
    • 51. Read your blog without visiting blog
  • 52. Email Subscriptions
    • Yes, people still read email
    • 53. Latest blog updates to your inbox
    • 54. Digest of daily posts
    • 55. Includes all blog post content, no comments
    Email via FeedBurner
  • 56. FeedBurner
    • Google account required
      • Sign up with any email address
    • Add your blog URL
    • 57. Blog content optimised for feed reading
    • 58. Full statistics provided
    • 59. Chance to earn revenue
  • 60. Increase Visibility Through Proper Structure
  • 61. Structure Is Important
    • Categories as keywords
    • 62. Permalinks and friendly URLs
    • 63. Your post title is important
    • 64. What would you search for?
    • 65. Headings in blog posts – H1, H2, H3
  • 66. Permalinks
  • 67. Tagging Your Blog
    • Tags as keywords
    • 68. Search engines like them
    • 69. Blog search engines love them
  • 70. Photos, Videos, Audio
  • 71. Why bother?
    • Show off your craft
    • 72. Breathe life into posts
    • 73. Get creative, add colour
    • 74. Add value to your posts
    • 75. Picture tells a thousand words
    • 76. Can video tell more?
  • 77. Where Can You Go?
  • 79. Add Photos with Flickr
    • Upload your own photos
    • 80. Use other photos (creative commons)
    • 81. Increase the visual impact of your blog posts
    • 82. Flickr account required for upload
    • 83. Widgets, latest photos
    • 84. Visit http://flickr.com
  • 85. Flickr Demo
  • 86. Do's And Don't
    • Copyright – be respectful
    • 87. There can be consequences to lifting images
    • 88. Creative commons images, free to use
    • 89. Credit where credit is due
  • 90. Add Videos with YouTube
    • Upload your own videos
    • 91. Link to or embed others
    • 92. Great for tutorials, workshops, gigs, interviews
    • 93. Limited to ten minutes
    • 94. Get subscribers, ratings, comments
  • 95. Statistics
  • 96. Track Your Vistors
    • Getting to know you...
    • 97. Services
      • Google Analytics
      • 98. Statcounter
      • 99. Mint (Have a mint)
  • 100. How Many Visitors kenmc.com up to march 25
  • 101. What Brought Them There
  • 102. Where Did They Come From?
  • 103. Why Should You Bother?
    • Learn about your users
    • 104. Learn about busy times
    • 105. What content is most popular
    • 106. Help direct your blog
  • 107. Where Else Can YOU Go?
  • 108. Get Yourself Out There
    • Twitter
      • Join the conversation...
        • http://twitter.com/kenmcguire
    • LinkedIn.com
      • Connect with other professionals
        • http://linkedin.com/in/kenmcguire
    • Facebook
      • Clutter-free social networking made easy
  • 109. Looking Back...
    • Getting your content out there
    • 110. Distribution, RSS, Email
    • 111. Structure, permalinks, tags
    • 112. Multimedia
    • 113. Statistics & analytics
    • 114. Getting you out there
  • 115. Still About Participation
    • Tools and structure help
    • 116. It's still about communication
    • 117. It's still about participation
    • 118. Engage, they will come
  • 119. Turning It Over To You...
    • What do YOU want to know?
  • 120. Thanks For Your Time
    • Thanks for your time
    • 121. Visit http://artlinks.ie
    • 122. Visit http://eventmedia.ie
    • 123. Follow me on Twitter @kenmcguire

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