FALL2011<br />Event Planning Certificate Program<br />Qualena Odom-Royes, CSEP, CMP<br />Instructor<br />
Course Description<br />Are you passionate about planning or producing events?  <br /> Looking to build your event portfol...
Course Description<br />This lively hands-on class will educate you about the profession of meeting and event planning by ...
Course Description<br />Discussions will emphasize best practices and trends in the industry, as well as common pitfalls t...
Course Description<br />You will have the opportunity to produce your own event with the help of fellow classmates.  <br /...
 Course Curriculum – Best Practices<br />Session 1 – Best Practices in Event & Meeting Planning(part 1)<br />Session 2 – B...
Course Curriculum - Development<br />Session 3 – Event Administration 1<br /> SWOT, Research, Budgets<br />Session 4 – Eve...
Course Curriculum – Pre Production<br />Session 5 – Event Coordination 1  <br /> Site Selection, Transportation<br />Sessi...
Course Curriculum – Pre Production<br />Session 8 – Event Practicum<br />Taste of Atlanta (setup and coordination)<br />Se...
Course Curriculum – Pre Production<br />Session 10 - Event Marketing 1<br />(Instructed by Florena Oliver – GMSDC)<br />Se...
Course Curriculum – Production<br />Session 13 – Legal, Ethics & <br />     Risk Management<br />Session 14 – Resources & ...
Optional Sessions<br />Starting an Event Planning Business<br />Strategic Event Planning<br />Building a Brand - Marketing...
Course Completion<br />Successful Completion of this fourteen week program will earn:<br />Certificate in Event Planning a...
Course Textbooks<br />Special Events : Twenty-First Century Global Event Management (The Wiley Event Management Series) (H...
Registration<br />Clayton State University – Main Campus<br />https://ace3.clayton.edu/wconnect/CourseStatus.awp?&course=1...
Class Location<br />A majority of the session will be held on the main campus of Clayton State University (CSU) in the Con...
Stay in Touch for Updates!<br />For more information contact<br />qualena@eventsessential.com<br />http://www.linkedin.com...
Follow us                   Blog             Website<br />Copyright 2005-2011 EventEssentials, LLC. <br />
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Fall 2011 - Event Planning Certificate Program

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Are you passionate about planning events?

Looking to build your event portfolio/resume?

Interested in earning the CSEP (Certified Special Events Professional) or CMP (Certified Meeting Professional) designations?

This lively hands-on class will educate you about the profession of meeting/event planning and management by introducing you to the basic elements of the industry through statistics, facts and figures.

The course is led by Qualena Odom-Royes, CSEP, CMP an award-winning meeting planner and features dynamic industry guest speakers.

Published in: Education, Business
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Fall 2011 - Event Planning Certificate Program

  1. 1. FALL2011<br />Event Planning Certificate Program<br />Qualena Odom-Royes, CSEP, CMP<br />Instructor<br />
  2. 2. Course Description<br />Are you passionate about planning or producing events?  <br /> Looking to build your event portfolio/resume?<br /> <br /> Interested in earning the CSEP (Certified Special Events Professional) or the CMP (Certified Meeting Professional) designations?<br />Copyright 2005-2011 EventEssentials, LLC. <br />
  3. 3. Course Description<br />This lively hands-on class will educate you about the profession of meeting and event planning by introducing you to the basic elements of the industry through statistics, facts and figures and case studies. Learn what it takes to get started as an event professional, what job opportunities exist and how to establish a career path within the profession. <br />Copyright 2005-2011 EventEssentials, LLC. <br />
  4. 4. Course Description<br />Discussions will emphasize best practices and trends in the industry, as well as common pitfalls to avoid. Field trips to various industry venues & warehouses will give you an opportunity to connect with some of Atlanta’s top, award-winning event professionals. Discover resources, associations and online social networking tools that can help you grow in your career.  <br />Copyright 2005-2011 EventEssentials, LLC. <br />
  5. 5. Course Description<br />You will have the opportunity to produce your own event with the help of fellow classmates.  <br />The course is led by award-winning event planner Qualena Odom-Royes, CSEP, CMP and features dynamic industry guest speakers.  <br />Copyright 2005-2011 EventEssentials, LLC. <br />
  6. 6. Course Curriculum – Best Practices<br />Session 1 – Best Practices in Event & Meeting Planning(part 1)<br />Session 2 – Best Practices in Event & Meeting Planning(part 2)<br />Copyright 2005-2011 EventEssentials, LLC. <br />
  7. 7. Course Curriculum - Development<br />Session 3 – Event Administration 1<br /> SWOT, Research, Budgets<br />Session 4 – Event Administration 2 <br /> Proposals, Timelines, Production Schedules<br />Copyright 2005-2011 EventEssentials, LLC. <br />
  8. 8. Course Curriculum – Pre Production<br />Session 5 – Event Coordination 1 <br /> Site Selection, Transportation<br />Session 6 -Event Coordination 2 <br />Proposal Presentation, Food and Beverage<br />Session 7– Event Coordination 3<br />Décor, Theme/Development, Rentals <br />Copyright 2005-2011 EventEssentials, LLC. <br />
  9. 9. Course Curriculum – Pre Production<br />Session 8 – Event Practicum<br />Taste of Atlanta (setup and coordination)<br />Session 9 – Event Practicum<br />Marriott Marquis or 200 Peachtree <br />(setup and coordination) – 400 pp event<br />Copyright 2005-2011 EventEssentials, LLC. <br />
  10. 10. Course Curriculum – Pre Production<br />Session 10 - Event Marketing 1<br />(Instructed by Florena Oliver – GMSDC)<br />Session 11 – Event Marketing 2<br />(Instructed by Florena Oliver – GMSDC<br />Session 12 – Social Media & Events/ Event Technology<br />Online Resources, Templates, Social Networking<br />Copyright 2005-2011 EventEssentials, LLC. <br />
  11. 11. Course Curriculum – Production<br />Session 13 – Legal, Ethics & <br /> Risk Management<br />Session 14 – Resources & Graduation<br />Students work together to produce an event from start <br />to finish. CLASS EVENT<br />Copyright 2005-2011 EventEssentials, LLC. <br />
  12. 12. Optional Sessions<br />Starting an Event Planning Business<br />Strategic Event Planning<br />Building a Brand - Marketing Yourself and Your Business Online<br />Getting Started in the Event Planning Industry<br />Contract Negotiations<br />Green Events & Meetings<br />Copyright 2005-2011 EventEssentials, LLC. <br />
  13. 13. Course Completion<br />Successful Completion of this fourteen week program will earn:<br />Certificate in Event Planning awarded by Clayton State University<br />45 Continuing Education Hours that can be applied to CSEP or CMP application<br />Opportunity to join International Special Event Society at a discount rate<br />Copyright 2005-2011 EventEssentials, LLC. <br />
  14. 14. Course Textbooks<br />Special Events : Twenty-First Century Global Event Management (The Wiley Event Management Series) (Hardcover)by Joe Goldblatt, CSEP, 5th edition<br />Convention Industry Council Manual (CIC), 8th Edition<br />Students build their own “Event Handbook”<br />Copyright 2005-2011 EventEssentials, LLC. <br />
  15. 15. Registration<br />Clayton State University – Main Campus<br />https://ace3.clayton.edu/wconnect/CourseStatus.awp?&course=121CCER0841O<br />Copyright 2005-2011 EventEssentials, LLC. <br />
  16. 16. Class Location<br />A majority of the session will be held on the main campus of Clayton State University (CSU) in the Continuing Education building located at:<br /> 2000 Clayton State Boulevard<br /> Morrow, GA 30260<br /> <br />For Directions:<br />http://conted.clayton.edu/directions.html<br />Copyright 2005-2011 EventEssentials, LLC. <br />
  17. 17. Stay in Touch for Updates!<br />For more information contact<br />qualena@eventsessential.com<br />http://www.linkedin.com/in/qualenaroyes<br />Copyright 2005-2011 EventEssentials, LLC. <br />
  18. 18. Follow us Blog Website<br />Copyright 2005-2011 EventEssentials, LLC. <br />

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