Spring 2011 - Event Planning Certificate Program

SPRING 2011
Event Planning Certificate Program
Qualena Odom-Royes, CSEP, CMP
Instructor

Course Description
Are you passionate about planning or producing events?
Looking to build your event portfolio/resume?

Interested in earning the CSEP (Certified Special Events Professional) or the CMP (Certified Meeting Professional) designations?
Copyright 2005-2011 EventEssentials, LLC.

Course Description
This lively hands-on class will educate you about the profession of meeting and event planning by introducing you to the basic elements of the industry through statistics, facts and figures and case studies. Learn what it takes to get started as an event professional, what job opportunities exist and how to establish a career path within the profession.

Course Description
Discussions will emphasize best practices and trends in the industry, as well as common pitfalls to avoid. Field trips to various industry venues & warehouses will give you an opportunity to connect with some of Atlanta’s top, award-winning event professionals. Discover resources, associations and online social networking tools that can help you grow in your career.

Course Description
You will have the opportunity to produce your own event with the help of fellow classmates.
The course is led by award-winning event planner Qualena Odom-Royes, CSEP, CMP and features dynamic industry guest speakers.

Course Curriculum – Best Practices
Session 1 – Best Practices in Event & Meeting Planning - Part 1
Session 2 – Best Practices in Event & Meeting Planning - Part 2

Course Curriculum - Development
Session 3 – Event Administration 1
SWOT, Research, Budgets
Session 4 – Practicum
Awards Gala Setup (SUNDAY)
Session 5 – Event Administration 2
Proposals, Timelines, Production Schedules

Course Curriculum – Pre Production
Session 6 – Event Coordination 1
Site Selection, Transportation
Session 7 – Practicum
Wedding Setup

Décor, Theme/Development*
Food and Beverage, Rentals*

Session 10 - Event Marketing
Marketing Plans, Marketing yourself, Marketing your business.
Session 11 – Social Media & Events
Learn how to use social media to enhance your event and your business
Session 12 – Event Technology
Online Resources, Templates, Social Networking

Course Curriculum – Production
Session 13 – Legal, Ethics &
Risk Management
Session 14 – Resources & Graduation
Students work together to produce an event from start
to finish.

Optional Sessions
Starting an Event Planning Business
Strategic Event Planning
Building a Brand - Marketing Yourself and Your Business Online
Getting Started in the Event Planning Industry
Contract Negotiations
Green Events & Meetings

Course Completion
Successful Completion of this fourteen week program will earn:
Certificate in Event Planning awarded by Clayton State University
45 Continuing Education Hours that can be applied to CSEP or CMP application
Opportunity to join International Special Event Society at a discount rate

Course Textbooks
Special Events : Twenty-First Century Global Event Management (The Wiley Event Management Series) (Hardcover)by Joe Goldblatt, CSEP, 5th edition
Convention Industry Council Manual (CIC), 8th Edition
Students build their own “Event Handbook”

Registration
Clayton State University – MainCampus
https://ace2.clayton.edu/wconnect/CourseStatus.awp?~~113CCER0841

Class Location
A majority of the sessions will be held on the main campus of Clayton State University(CSU) in the Continuing Education building located at:
2000 Clayton State Boulevard
Morrow, GA 30260

For Directions:
http://conted.clayton.edu/directions.html

Stay in Touch for Updates!
For more information contact
qualena@eventsessential.com
http://www.linkedin.com/in/qualenaroyes

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Spring 2011 - Event Planning Certificate Program

by EventEssentials on Feb 22, 2011

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