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Spring 2011 - Event Planning Certificate Program

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Are you passionate about planning events? …

Are you passionate about planning events?

Looking to build your event portfolio/resume?

Interested in earning the CSEP (Certified Special Events Professional) or CMP (Certified Meeting Professional) designations?

This lively hands-on class will educate you about the profession of meeting/event planning and management by introducing you to the basic elements of the industry through statistics, facts and figures.

The course is led by Qualena Odom-Royes, CSEP, CMP an award-winning meeting planner and features dynamic industry guest speakers.

Published in: Education, Business, Travel

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  • 1. SPRING 2011
    Event Planning Certificate Program
    Qualena Odom-Royes, CSEP, CMP
    Instructor
  • 2. Course Description
    Are you passionate about planning or producing events? 
    Looking to build your event portfolio/resume?
     
    Interested in earning the CSEP (Certified Special Events Professional) or the CMP (Certified Meeting Professional) designations?
    Copyright 2005-2011 EventEssentials, LLC. 
  • 3. Course Description
    This lively hands-on class will educate you about the profession of meeting and event planning by introducing you to the basic elements of the industry through statistics, facts and figures and case studies. Learn what it takes to get started as an event professional, what job opportunities exist and how to establish a career path within the profession.
    Copyright 2005-2011 EventEssentials, LLC. 
  • 4. Course Description
    Discussions will emphasize best practices and trends in the industry, as well as common pitfalls to avoid. Field trips to various industry venues & warehouses will give you an opportunity to connect with some of Atlanta’s top, award-winning event professionals. Discover resources, associations and online social networking tools that can help you grow in your career. 
    Copyright 2005-2011 EventEssentials, LLC. 
  • 5. Course Description
    You will have the opportunity to produce your own event with the help of fellow classmates. 
    The course is led by award-winning event planner Qualena Odom-Royes, CSEP, CMP and features dynamic industry guest speakers. 
    Copyright 2005-2011 EventEssentials, LLC. 
  • 6. Course Curriculum – Best Practices
    Session 1 – Best Practices in Event & Meeting Planning - Part 1
    Session 2 – Best Practices in Event & Meeting Planning - Part 2
    Copyright 2005-2011 EventEssentials, LLC. 
  • 7. Course Curriculum - Development
    Session 3 – Event Administration 1
    SWOT, Research, Budgets
    Session 4 – Practicum
    Awards Gala Setup (SUNDAY)
    Session 5 – Event Administration 2
    Proposals, Timelines, Production Schedules
    Copyright 2005-2011 EventEssentials, LLC. 
  • 8. Course Curriculum – Pre Production
    Session 6 – Event Coordination 1
    Site Selection, Transportation
    Session 7 – Practicum
    Wedding Setup
    Copyright 2005-2011 EventEssentials, LLC. 
  • 9. Course Curriculum – Pre Production
    Session 8 – Event Coordination 2
    Décor, Theme/Development*
    Session 9 – Event Coordination 3
    Food and Beverage, Rentals*
    Copyright 2005-2011 EventEssentials, LLC. 
  • 10. Course Curriculum – Pre Production
    Session 10 - Event Marketing
    Marketing Plans, Marketing yourself, Marketing your business.
    Session 11 – Social Media & Events
    Learn how to use social media to enhance your event and your business
    Session 12 – Event Technology
    Online Resources, Templates, Social Networking
    Copyright 2005-2011 EventEssentials, LLC. 
  • 11. Course Curriculum – Production
    Session 13 – Legal, Ethics &
    Risk Management
    Session 14 – Resources & Graduation
    Students work together to produce an event from start
    to finish.
    Copyright 2005-2011 EventEssentials, LLC. 
  • 12. Optional Sessions
    Starting an Event Planning Business
    Strategic Event Planning
    Building a Brand - Marketing Yourself and Your Business Online
    Getting Started in the Event Planning Industry
    Contract Negotiations
    Green Events & Meetings
    Copyright 2005-2011 EventEssentials, LLC. 
  • 13. Course Completion
    Successful Completion of this fourteen week program will earn:
    Certificate in Event Planning awarded by Clayton State University
    45 Continuing Education Hours that can be applied to CSEP or CMP application
    Opportunity to join International Special Event Society at a discount rate
    Copyright 2005-2011 EventEssentials, LLC. 
  • 14. Course Textbooks
    Special Events : Twenty-First Century Global Event Management (The Wiley Event Management Series) (Hardcover)by Joe Goldblatt, CSEP, 5th edition
    Convention Industry Council Manual (CIC), 8th Edition
    Students build their own “Event Handbook”
    Copyright 2005-2011 EventEssentials, LLC. 
  • 15. Registration
    Clayton State University – MainCampus
    https://ace2.clayton.edu/wconnect/CourseStatus.awp?~~113CCER0841
    Copyright 2005-2011 EventEssentials, LLC. 
  • 16. Class Location
    A majority of the sessions will be held on the main campus of Clayton State University(CSU) in the Continuing Education building located at:
    2000 Clayton State Boulevard
    Morrow, GA 30260
     
    For Directions:
    http://conted.clayton.edu/directions.html
    Copyright 2005-2011 EventEssentials, LLC. 
  • 17. Stay in Touch for Updates!
    For more information contact
    qualena@eventsessential.com
    http://www.linkedin.com/in/qualenaroyes
    Copyright 2005-2011 EventEssentials, LLC. 
  • 18. Follow us Blog Website
    Copyright 2005-2011 EventEssentials, LLC. 

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