Event Planning Certificate Program Fall 2010

Event Planning Certificate Program
Qualena Odom-Royes, CSEP, CMP
Instructor

Course Description
Are you passionate about planning or producing events?
Looking to build your event portfolio/resume?

Interested in earning the CSEP (Certified Special Events Professional) or the CMP (Certified Meeting Professional) designations?
Copyright 2005-2010 EventEssentials, LLC.

Course Description
This lively hands-on class will educate you about the profession of meeting and event planning by introducing you to the basic elements of the industry through statistics, facts and figures and case studies. Learn what it takes to get started as an event professional, what job opportunities exist and how to establish a career path within the profession.

Course Description
Discussions will emphasize best practices and trends in the industry, as well as common pitfalls to avoid. Field trips to various industry venues & warehouses will give you an opportunity to connect with some of Atlanta’s top, award-winning event professionals. Discover resources, associations and online social networking tools that can help you grow in your career.

Course Description
You will have the opportunity to produce your own event with the help of fellow classmates.
The course is led by award-winning event planner Qualena Odom-Royes, CSEP, CMP and features dynamic industry guest speakers.

Course Curriculum - Development
Session 1 – Best Practices in Event & Meeting Planning
Session 2 – Event Administration 1
SWOT, Research, Budgets
Session 3 – Event Administration 2
Proposals, Timelines, Production Schedules

Course Curriculum – Pre Production
Session 4 – Event Coordination 1
Site Selection, Lodging, Transportation
Theme/Development, Décor
Food and Beverage, Rentals, Audio Visual
& Entertainment

Course Curriculum – Pre Production
Session 7 - Event Marketing
Marketing Plans, Silent Auctions, Fundraisers
Session 8 – Social Media & Events
Twitter, LinkedIn, Facebook and Blog
Session 9 Event Technology
Online Resources, Templates, Social Networking

Course Curriculum – Production
Session 10 – Legal, Ethics &
Risk Management
Session 11 – Resources & Graduation
Students work together to produce an event from start to finish.
Session 12 – Practicum
Volunteer behind the scenes in various aspects of the event industry. Opportunity to gain hands on experience and network.

Optional Sessions
Starting an Event Planning Business
Strategic Event Planning
Building a Brand - Marketing Yourself and Your Business Online
Getting Started in the Event Planning Industry
Contract Negotiations
Green Events & Meetings

Course Completion
Successful Completion of this ten week program will earn:
Certificate in Event Planning awarded by Clayton State University
36 Continuing Education Hours that can be applied to CSEP or CMP application
Opportunity to join International Special Event Society at a discount rate

Course Textbooks
Special Events : Twenty-First Century Global Event Management (The Wiley Event Management Series) (Hardcover)by Joe Goldblatt, CSEP, 5th edition
Convention Industry Council Manual (CIC), 8th Edition
Students build their own “Event Handbook”

Registration
Clayton State University East
https://ace2.clayton.edu/wconnect/CourseStatus.awp?~~112ECER084

Dunwoody Area
https://ace2.clayton.edu/wconnect/CourseStatus.awp?~~112KCER601

Stay in Touch for Updates!
For more information contact
qualena@eventsessential.com
http://www.linkedin.com/in/qualenaroyes

Follow us Blog Website

Event Planning Certificate Program Fall 2010

by EventEssentials on Aug 05, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 2

Statistics

Event Planning Certificate Program Fall 2010 — Presentation Transcript