Tips for Responding to LeadsPresentation Transcript
Tips for Responding to Leads
J&J Marketing and Entertainment
Plan the Perfect Event
“ Catching” the Opening
Introduce yourself including your role and location.
“ Good morning Ms. Big. This is Chad Fox, I’m the Marketing Director for J&J Marketing and Entertainment over on King Carter Drive, less than a mile from Sea View Banquet Center.”
No more “How are you’s”
“ Thank you for taking my call…is this a bad time for me to share a best practice about planning that special event?”
Voice Mails That Get Returned
Be brief with your message – 20 seconds or less.
Say something interesting and unique.
Give your name, company name and phone number again at the end of your message.
Leave a date and time you will call back to follow-up.
“ Catching” the Appointment
Ask a high impact question
“ I put event planners and vendors together. To get to know if I might be a referral source for you, can we share 10 minutes to learn if I might be a potential resource to you?”
“ An article just crossed my desk about choosing the right DJ entertainment service for planning a wedding reception. As performance is vital and results are important, can I have a few minutes of your time to share some points to interest?”
Don’t Talk Yourself Out of an Appointment
Confirm date, time, location and who will be in the meeting.