Tips for Responding to Leads

Tips for Responding to Leads
Jerry Bazata
J&J Marketing and Entertainment
www.mainediscjockey.com
Plan the Perfect Event

“ Catching” the Opening
Introduce yourself including your role and location.
“ Good morning Ms. Big. This is Chad Fox, I’m the Marketing Director for J&J Marketing and Entertainment over on King Carter Drive, less than a mile from Sea View Banquet Center.”
No more “How are you’s”
“ Thank you for taking my call…is this a bad time for me to share a best practice about planning that special event?”

Voice Mails That Get Returned
Be brief with your message – 20 seconds or less.
Say something interesting and unique.
Give your name, company name and phone number again at the end of your message.
Leave a date and time you will call back to follow-up.

“ Catching” the Appointment
Ask a high impact question
“ I put event planners and vendors together. To get to know if I might be a referral source for you, can we share 10 minutes to learn if I might be a potential resource to you?”
“ An article just crossed my desk about choosing the right DJ entertainment service for planning a wedding reception. As performance is vital and results are important, can I have a few minutes of your time to share some points to interest?”

Don’t Talk Yourself Out of an Appointment
Confirm date, time, location and who will be in the meeting.
Spend two minutes or less making the appointment.
Never get into a sales pitch during the call.

Tips for Responding to Leads

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