Recognizing Good Leads

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Recognizing Good Leads

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Recognizing Good Leads

  1. 1. <ul><li>Recognizing Good Leads </li></ul><ul><li>Jerry Bazata </li></ul><ul><li>J&J Marketing and Entertainment </li></ul><ul><li>www.mainediscjockey.com </li></ul>Plan the Perfect Event
  2. 2. Identifying Leads to Pursue <ul><li>Be selective and do not respond to every lead you receive. </li></ul><ul><li>Look for viable prospects. </li></ul><ul><li>Determine the best business opportunities. </li></ul>
  3. 3. Lead Selection Criteria <ul><li>Does the lead match your client profile and is it in your market? </li></ul><ul><li>Can you be of service to the client beyond your product? </li></ul><ul><li>Are you familiar with the market area? </li></ul><ul><li>Will the lead view your company as value added or as a commodity? </li></ul>
  4. 4. Evaluating Lead Potential <ul><li>Clearly stated “our budget is tight”. </li></ul><ul><li>Looking for the best deal and “we can do some of it ourselves”. </li></ul><ul><li>Stated budget is misaligned with the type of event and event details. </li></ul>

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