Recognizing Good Leads

Recognizing Good Leads
Jerry Bazata
J&J Marketing and Entertainment
www.mainediscjockey.com
Plan the Perfect Event

Identifying Leads to Pursue
Be selective and do not respond to every lead you receive.
Look for viable prospects.
Determine the best business opportunities.

Lead Selection Criteria
Does the lead match your client profile and is it in your market?
Can you be of service to the client beyond your product?
Are you familiar with the market area?
Will the lead view your company as value added or as a commodity?

Evaluating Lead Potential
Clearly stated “our budget is tight”.
Looking for the best deal and “we can do some of it ourselves”.
Stated budget is misaligned with the type of event and event details.

Recognizing Good Leads

by eventective on Dec 06, 2011

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Recognizing Good Leads Presentation Transcript