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Recognizing Good Leads
 

Recognizing Good Leads

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Recognizing Good Leads

Recognizing Good Leads

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    Recognizing Good Leads Recognizing Good Leads Presentation Transcript

      • Recognizing Good Leads
      • Jerry Bazata
      • J&J Marketing and Entertainment
      • www.mainediscjockey.com
      Plan the Perfect Event
    • Identifying Leads to Pursue
      • Be selective and do not respond to every lead you receive.
      • Look for viable prospects.
      • Determine the best business opportunities.
    • Lead Selection Criteria
      • Does the lead match your client profile and is it in your market?
      • Can you be of service to the client beyond your product?
      • Are you familiar with the market area?
      • Will the lead view your company as value added or as a commodity?
    • Evaluating Lead Potential
      • Clearly stated “our budget is tight”.
      • Looking for the best deal and “we can do some of it ourselves”.
      • Stated budget is misaligned with the type of event and event details.