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Creating Conversations and Opportunities with Prospects
Creating Conversations and Opportunities with Prospects
Creating Conversations and Opportunities with Prospects
Creating Conversations and Opportunities with Prospects
Creating Conversations and Opportunities with Prospects
Creating Conversations and Opportunities with Prospects
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Creating Conversations and Opportunities with Prospects

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Creating Conversations and Opportunities with Prospects

Creating Conversations and Opportunities with Prospects

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  • 1. <ul><li>Creating Conversations and Opportunities with Prospects </li></ul><ul><li>Jerry Bazata </li></ul><ul><li>J&J Marketing and Entertainment </li></ul><ul><li>www.mainediscjockey.com </li></ul>Plan the Perfect Event
  • 2. Lead Generation <ul><li>What is lead generation? </li></ul><ul><li>What does it mean to purchase leads? </li></ul><ul><li>What are the results you can expect to achieve? </li></ul>
  • 3. Client Satisfaction <ul><li>90% of clients are “satisfied” with the service they received from their event vendors. </li></ul><ul><li>Clients purchase your services because it is easy to buy from you. </li></ul><ul><li>They want to develop a level of trust with you. </li></ul>
  • 4. Cold Calling <ul><li>Only 8% of voice mail messages to prospective clients are returned. </li></ul><ul><li>It takes 10 to 12 touches to a cold pre-client before you can engage them in conversation. </li></ul><ul><li>Cold calling achieves a 1% close rate. </li></ul>
  • 5. Prospecting is a Numbers Game <ul><li>It takes 7 calls to make a sale on a pre-client. This occurs on average 85% of the time. </li></ul><ul><li>However, 85% of vendors stop calling prospective clients after the second call and give up on the lead. </li></ul>
  • 6. Lead Generation Strategy <ul><li>Identify the appropriate leads to pursue. </li></ul><ul><li>Develop a contact strategy to follow-up with prospective clients. </li></ul><ul><li>Convert leads into paying clients that generate revenue. </li></ul>

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