Creating Conversations and Opportunities with Prospects

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Creating Conversations and Opportunities with Prospects

Creating Conversations and Opportunities with Prospects

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  • 1.
    • Creating Conversations and Opportunities with Prospects
    • Jerry Bazata
    • J&J Marketing and Entertainment
    • www.mainediscjockey.com
    Plan the Perfect Event
  • 2. Lead Generation
    • What is lead generation?
    • What does it mean to purchase leads?
    • What are the results you can expect to achieve?
  • 3. Client Satisfaction
    • 90% of clients are “satisfied” with the service they received from their event vendors.
    • Clients purchase your services because it is easy to buy from you.
    • They want to develop a level of trust with you.
  • 4. Cold Calling
    • Only 8% of voice mail messages to prospective clients are returned.
    • It takes 10 to 12 touches to a cold pre-client before you can engage them in conversation.
    • Cold calling achieves a 1% close rate.
  • 5. Prospecting is a Numbers Game
    • It takes 7 calls to make a sale on a pre-client. This occurs on average 85% of the time.
    • However, 85% of vendors stop calling prospective clients after the second call and give up on the lead.
  • 6. Lead Generation Strategy
    • Identify the appropriate leads to pursue.
    • Develop a contact strategy to follow-up with prospective clients.
    • Convert leads into paying clients that generate revenue.