<ul><li>Creating Conversations and Opportunities with Prospects </li></ul><ul><li>Jerry Bazata </li></ul><ul><li>J&J Marke...
Lead Generation <ul><li>What is lead generation? </li></ul><ul><li>What does it mean to purchase leads? </li></ul><ul><li>...
Client Satisfaction <ul><li>90%  of clients are “satisfied” with the service they received from their event vendors. </li>...
Cold Calling <ul><li>Only  8%  of voice mail messages to prospective clients are returned. </li></ul><ul><li>It takes  10 ...
Prospecting is a Numbers Game <ul><li>It takes  7  calls to make a sale on a pre-client.  This occurs on average 85% of th...
Lead Generation Strategy <ul><li>Identify the appropriate leads to pursue. </li></ul><ul><li>Develop a contact strategy to...
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Creating Conversations and Opportunities with Prospects

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Creating Conversations and Opportunities with Prospects

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Creating Conversations and Opportunities with Prospects

  1. 1. <ul><li>Creating Conversations and Opportunities with Prospects </li></ul><ul><li>Jerry Bazata </li></ul><ul><li>J&J Marketing and Entertainment </li></ul><ul><li>www.mainediscjockey.com </li></ul>Plan the Perfect Event
  2. 2. Lead Generation <ul><li>What is lead generation? </li></ul><ul><li>What does it mean to purchase leads? </li></ul><ul><li>What are the results you can expect to achieve? </li></ul>
  3. 3. Client Satisfaction <ul><li>90% of clients are “satisfied” with the service they received from their event vendors. </li></ul><ul><li>Clients purchase your services because it is easy to buy from you. </li></ul><ul><li>They want to develop a level of trust with you. </li></ul>
  4. 4. Cold Calling <ul><li>Only 8% of voice mail messages to prospective clients are returned. </li></ul><ul><li>It takes 10 to 12 touches to a cold pre-client before you can engage them in conversation. </li></ul><ul><li>Cold calling achieves a 1% close rate. </li></ul>
  5. 5. Prospecting is a Numbers Game <ul><li>It takes 7 calls to make a sale on a pre-client. This occurs on average 85% of the time. </li></ul><ul><li>However, 85% of vendors stop calling prospective clients after the second call and give up on the lead. </li></ul>
  6. 6. Lead Generation Strategy <ul><li>Identify the appropriate leads to pursue. </li></ul><ul><li>Develop a contact strategy to follow-up with prospective clients. </li></ul><ul><li>Convert leads into paying clients that generate revenue. </li></ul>
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