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Stephanie Jackson

Stephanie Jackson







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    Stephanie Jackson Stephanie Jackson Presentation Transcript

    • Internet on your mobile: beyond news and games Stephanie Jackson Vodafone Romania September 18, 2009
    • Mobile Internet or Internet on your mobile?
      • Internet on PC
      • Fixed Internet
      • Internet on
      • your mobile
      Internet on laptop Mobile internet 1280 x 1024 1280 x 800 240 x 320
    • Part 1: Internet on your mobile: its here…
      • Who: urban male, 19-29, socially active
          • How many do we have in the room?
      • What
          • Information, entertainment, socializing
      • Why
          • One device
          • Anytime
          • Anywhere
            • fill time, save time
      • When
          • Did I already mention “anytime”?
      • How
          • Did I already mention “one device”?
    • Some Statistics
      • In Romania
        • 17.2% of internet users connect on a mobile line
        • Of those, 42% connect from the mobile
        • So, 7% of population is active on internet on their mobile
      • Around the world, mobile data usage is growing fast…
    • Why consumers use Internet on Mobile?
      • Keeps me connected anytime 41%
      • Keeps me in contact with friends 34%
      • Keeps me informed 29%
      • Price package 21%
      • Package of services 16%
      • Very popular service 11%
      Source data: Vodafone Internal Research
    • Everyone wants to interact and stay in touch….
    • Known barriers…and solutions
      • No need 53% Really? Lets go back to previous slide
      • Expensive 22% Did you check recently?
      • Unclear benefit 10% hum…let’s go back to earlier slide
      • Difficult to buy 8% it’s getting much easier…
      • Never heard 3% ask the grandkids…
    • Cool applications you might already know
    • Email – Yahoo!, Gmail, Hotmail
      • It’s easy to read and send email from a mobile phone, as major email providers have created mobile versions of their websites
    • IM – eBuddy
      • eBuddy is the most popular instant messaging application for mobile phones
      • eBuddy supports MSN, AIM, Yahoo, Google Talk, MySpace, ICQ and Facebook accounts
      • Internet on Your Mobile customers choose to install the applications or to chat directly from their mobile phone browser
      • Users can send pictures directly from their phone camera
    • Social Networking – Facebook, hi5, Twitter
      • Internet on Your Mobile users can keep in touch with their friends on social networking sites
      • Facebook, hi5, Twitter and most other social networking sites have mobile versions, that can be easily accessed through the phone’s browser
    • Applications – GetJar.com
      • GetJar.com is the most popular free mobile application catalogue on web
      • It has over 50,000 applications for 1,700 handsets
      • Through our partnership with GetJar.com, Internet on Your Mobile customers can browse and download the whole catalogue
      • Some of the most downloaded applications in GetJar.com are eBuddy, Facebook Mobile, Yahoo Mobile and Google Maps.
    • Weather – AccuWeather.com
      • AccuWeather.com is the leading site for weather and related forecasts
      • The mobile site is translated into Romanian
      • Up-to-date conditions for your area, detailed satellite images, reliable hourly forecast information up to two days ahead and 15-days location for all locations worlwide
    • Bloggers?
      • zoso.ro
      • manafu.blogspot.com
      • bobbyvoicu.ro
      • m.feeder.ro
    • Cool applications you might not know….
    • Some really new stuff
      • Insurance phone application (RO)
        • Click to send request
        • Call to action (immediately)
      • Google Fastflip
        • new reading experience
        • flipping through content is very fast
      • Digby Shopping(USA)
        • A very successful mobile web store
        • put your store on the next high growth consumer focused Smartphone platform with the Digby Downloadable Application for Blackberry (available also for WM, Android and iPhone)
    • Part 2: how to make more business with IOYM
      • Internet
        • Highly interactive
        • Allows for human to human constant communication - Facebook, twitter, email,…
        • On demand content. – YouTube, iTunes…
        • Support dependent for physical displacement (need device with you)
        • Slowly eating away at TV usage
      • The Mobile Phone – what more?
        • Truly capable of delivering on the needs for interaction wherever and whenever
        • Not threatened by the internet, to the contrary a great complement
        • Internet gains reach and penetration. More users have cell phones with internet capabilities than PCs
        • Internet gains ubiquity
      Video almost killed the radio ... Why care about Internet on Mobile?
      • Adding mobile internet to the marketing mix, you get..
        • Relevance – campaigns can be highly targeted.
        • Increased reach – on mobile, we can find consumer anytime
        • Portable commercial actions - transforming the cell phone into a redeemable voucher or coupon, an offer of the week newsletter
        • The ultimate viral hotspot - Campaigns can be geared to maximize the viral factor, generating a viral propagation of your message and brand.
      Why brands will move to mobile internet …
      • Eyes of the online consumers will continue to move to the mobile
      • Marketing budget will move to the mobile
      • Opportunities will move to the mobile
      • Be one of the first to move!
      So what ?
    • Where specifically is the money …
      • Sell mobile advertising on your property
      • Sell mobile applications
      • Publish mobile content
      • Develop mobile promotions
      • Help brands create mobile sites
    • Part 3: selling advertising on mobile websites
    • Advertising on Mobile is here…
      • Key Advertising Services on Mobile Internet from Vodafone
        • Targeted advertising on Vodafone portal
        • Targeted advertising on 3 rd party sites
      • Value added services
        • Build micro sites
        • Ad-serving capabilities
        • [email_address]
        • www.vodafone.ro/advertising