Stephanie Jackson

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  • 1. Internet on your mobile: beyond news and games Stephanie Jackson Vodafone Romania September 18, 2009
  • 2. Mobile Internet or Internet on your mobile?
    • Internet on PC
    • Fixed Internet
    • Internet on
    • your mobile
    Internet on laptop Mobile internet 1280 x 1024 1280 x 800 240 x 320
  • 3. Part 1: Internet on your mobile: its here…
    • Who: urban male, 19-29, socially active
        • How many do we have in the room?
    • What
        • Information, entertainment, socializing
    • Why
        • One device
        • Anytime
        • Anywhere
          • fill time, save time
    • When
        • Did I already mention “anytime”?
    • How
        • Did I already mention “one device”?
  • 4. Some Statistics
    • In Romania
      • 17.2% of internet users connect on a mobile line
      • Of those, 42% connect from the mobile
      • So, 7% of population is active on internet on their mobile
    • Around the world, mobile data usage is growing fast…
  • 5. Why consumers use Internet on Mobile?
    • Keeps me connected anytime 41%
    • Keeps me in contact with friends 34%
    • Keeps me informed 29%
    • Price package 21%
    • Package of services 16%
    • Very popular service 11%
    Source data: Vodafone Internal Research
  • 6. Everyone wants to interact and stay in touch….
  • 7. Known barriers…and solutions
    • No need 53% Really? Lets go back to previous slide
    • Expensive 22% Did you check recently?
    • Unclear benefit 10% hum…let’s go back to earlier slide
    • Difficult to buy 8% it’s getting much easier…
    • Never heard 3% ask the grandkids…
  • 8. Cool applications you might already know
  • 9. Email – Yahoo!, Gmail, Hotmail
    • It’s easy to read and send email from a mobile phone, as major email providers have created mobile versions of their websites
  • 10. IM – eBuddy
    • eBuddy is the most popular instant messaging application for mobile phones
    • eBuddy supports MSN, AIM, Yahoo, Google Talk, MySpace, ICQ and Facebook accounts
    • Internet on Your Mobile customers choose to install the applications or to chat directly from their mobile phone browser
    • Users can send pictures directly from their phone camera
  • 11. Social Networking – Facebook, hi5, Twitter
    • Internet on Your Mobile users can keep in touch with their friends on social networking sites
    • Facebook, hi5, Twitter and most other social networking sites have mobile versions, that can be easily accessed through the phone’s browser
  • 12. Applications – GetJar.com
    • GetJar.com is the most popular free mobile application catalogue on web
    • It has over 50,000 applications for 1,700 handsets
    • Through our partnership with GetJar.com, Internet on Your Mobile customers can browse and download the whole catalogue
    • Some of the most downloaded applications in GetJar.com are eBuddy, Facebook Mobile, Yahoo Mobile and Google Maps.
  • 13. Weather – AccuWeather.com
    • AccuWeather.com is the leading site for weather and related forecasts
    • The mobile site is translated into Romanian
    • Up-to-date conditions for your area, detailed satellite images, reliable hourly forecast information up to two days ahead and 15-days location for all locations worlwide
  • 14. Bloggers?
    • zoso.ro
    • manafu.blogspot.com
    • bobbyvoicu.ro
    • m.feeder.ro
  • 15. Cool applications you might not know….
  • 16. Some really new stuff
    • Insurance phone application (RO)
      • Click to send request
      • Call to action (immediately)
    • Google Fastflip
      • new reading experience
      • flipping through content is very fast
    • Digby Shopping(USA)
      • A very successful mobile web store
      • put your store on the next high growth consumer focused Smartphone platform with the Digby Downloadable Application for Blackberry (available also for WM, Android and iPhone)
  • 17. Part 2: how to make more business with IOYM
  • 18.
    • Internet
      • Highly interactive
      • Allows for human to human constant communication - Facebook, twitter, email,…
      • On demand content. – YouTube, iTunes…
      • Support dependent for physical displacement (need device with you)
      • Slowly eating away at TV usage
    • The Mobile Phone – what more?
      • Truly capable of delivering on the needs for interaction wherever and whenever
      • Not threatened by the internet, to the contrary a great complement
      • Internet gains reach and penetration. More users have cell phones with internet capabilities than PCs
      • Internet gains ubiquity
    Video almost killed the radio ... Why care about Internet on Mobile?
  • 19.
    • Adding mobile internet to the marketing mix, you get..
      • Relevance – campaigns can be highly targeted.
      • Increased reach – on mobile, we can find consumer anytime
      • Portable commercial actions - transforming the cell phone into a redeemable voucher or coupon, an offer of the week newsletter
      • The ultimate viral hotspot - Campaigns can be geared to maximize the viral factor, generating a viral propagation of your message and brand.
    Why brands will move to mobile internet …
  • 20.
    • Eyes of the online consumers will continue to move to the mobile
    • Marketing budget will move to the mobile
    • Opportunities will move to the mobile
    • Be one of the first to move!
    So what ?
  • 21. Where specifically is the money …
    • Sell mobile advertising on your property
    • Sell mobile applications
    • Publish mobile content
    • Develop mobile promotions
    • Help brands create mobile sites
  • 22. Part 3: selling advertising on mobile websites
  • 23. Advertising on Mobile is here…
    • Key Advertising Services on Mobile Internet from Vodafone
      • Targeted advertising on Vodafone portal
      • Targeted advertising on 3 rd party sites
    • Value added services
      • Build micro sites
      • Ad-serving capabilities
      • [email_address]
      • www.vodafone.ro/advertising