Stephanie Jackson

Internet on your mobile: beyond news and games Stephanie Jackson Vodafone Romania September 18, 2009

Mobile Internet or Internet on your mobile?
Internet on PC
Fixed Internet
Internet on
your mobile
Internet on laptop Mobile internet 1280 x 1024 1280 x 800 240 x 320

Part 1: Internet on your mobile: its here…
Who: urban male, 19-29, socially active
How many do we have in the room?
What
Information, entertainment, socializing
Why
One device
Anytime
Anywhere
fill time, save time
When
Did I already mention “anytime”?
How
Did I already mention “one device”?

Some Statistics
In Romania
17.2% of internet users connect on a mobile line
Of those, 42% connect from the mobile
So, 7% of population is active on internet on their mobile
Around the world, mobile data usage is growing fast…

Why consumers use Internet on Mobile?
Keeps me connected anytime 41%
Keeps me in contact with friends 34%
Keeps me informed 29%
Price package 21%
Package of services 16%
Very popular service 11%
Source data: Vodafone Internal Research

Everyone wants to interact and stay in touch….

Known barriers…and solutions
No need 53% Really? Lets go back to previous slide
Expensive 22% Did you check recently?
Unclear benefit 10% hum…let’s go back to earlier slide
Difficult to buy 8% it’s getting much easier…
Never heard 3% ask the grandkids…

Cool applications you might already know

Email – Yahoo!, Gmail, Hotmail
It’s easy to read and send email from a mobile phone, as major email providers have created mobile versions of their websites

IM – eBuddy
eBuddy is the most popular instant messaging application for mobile phones
eBuddy supports MSN, AIM, Yahoo, Google Talk, MySpace, ICQ and Facebook accounts
Internet on Your Mobile customers choose to install the applications or to chat directly from their mobile phone browser
Users can send pictures directly from their phone camera

Social Networking – Facebook, hi5, Twitter
Internet on Your Mobile users can keep in touch with their friends on social networking sites
Facebook, hi5, Twitter and most other social networking sites have mobile versions, that can be easily accessed through the phone’s browser

Applications – GetJar.com
GetJar.com is the most popular free mobile application catalogue on web
It has over 50,000 applications for 1,700 handsets
Through our partnership with GetJar.com, Internet on Your Mobile customers can browse and download the whole catalogue
Some of the most downloaded applications in GetJar.com are eBuddy, Facebook Mobile, Yahoo Mobile and Google Maps.

Weather – AccuWeather.com
AccuWeather.com is the leading site for weather and related forecasts
The mobile site is translated into Romanian
Up-to-date conditions for your area, detailed satellite images, reliable hourly forecast information up to two days ahead and 15-days location for all locations worlwide

Bloggers?
zoso.ro
manafu.blogspot.com
bobbyvoicu.ro
m.feeder.ro

Cool applications you might not know….

Some really new stuff
Insurance phone application (RO)
Click to send request
Call to action (immediately)
Google Fastflip
new reading experience
flipping through content is very fast
Digby Shopping(USA)
A very successful mobile web store
put your store on the next high growth consumer focused Smartphone platform with the Digby Downloadable Application for Blackberry (available also for WM, Android and iPhone)

Part 2: how to make more business with IOYM

Internet
Highly interactive
Allows for human to human constant communication - Facebook, twitter, email,…
On demand content. – YouTube, iTunes…
Support dependent for physical displacement (need device with you)
Slowly eating away at TV usage
The Mobile Phone – what more?
Truly capable of delivering on the needs for interaction wherever and whenever
Not threatened by the internet, to the contrary a great complement
Internet gains reach and penetration. More users have cell phones with internet capabilities than PCs
Internet gains ubiquity
Video almost killed the radio ... Why care about Internet on Mobile?

Adding mobile internet to the marketing mix, you get..
Relevance – campaigns can be highly targeted.
Increased reach – on mobile, we can find consumer anytime
Portable commercial actions - transforming the cell phone into a redeemable voucher or coupon, an offer of the week newsletter
The ultimate viral hotspot - Campaigns can be geared to maximize the viral factor, generating a viral propagation of your message and brand.
Why brands will move to mobile internet …

Eyes of the online consumers will continue to move to the mobile
Marketing budget will move to the mobile
Opportunities will move to the mobile
Be one of the first to move!
So what ?

Where specifically is the money …
Sell mobile advertising on your property
Sell mobile applications
Publish mobile content
Develop mobile promotions
Help brands create mobile sites

Part 3: selling advertising on mobile websites

Advertising on Mobile is here…
Key Advertising Services on Mobile Internet from Vodafone
Targeted advertising on Vodafone portal
Targeted advertising on 3 rd party sites
Value added services
Build micro sites
Ad-serving capabilities
[email_address]
www.vodafone.ro/advertising

Stephanie Jackson

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