Sharifah  Amirah
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Sharifah Amirah

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    Sharifah  Amirah Sharifah Amirah Presentation Transcript

    • Bucharest 18 September 2009 Social Net-working Sharifah Amirah [email_address] Principal Analyst Telecoms Europe
    • 1-2-3
      • Social Networks – it’s all grey matter
      • Next wave of social networks @ work
      • Analytics – big brother is here to stay
      FS ICT WEBSTOCK PRESENTATION
    • We’ve heard about the good and evil of social media but...
      • life is not a dichotomy, it is an evolution
      FS ICT WEBSTOCK PRESENTATION
    • Fad’ing out – there’s no loyalty in social networks FS ICT WEBSTOCK PRESENTATION MySpace – acquired by NewsCorp in 2006 - valued at $580 million AOL bought Bebo for $850 million Demographic moving on pre-ROI! e.g. Friends Reunited 2005 = $170 million; 2009 = $25 million Additional significant investment  e volution of social networking Prolifer a tion of social networking  connect, collaborate, and share ?
    • 1-2-3
      • Social Networks – it’s all grey matter
      • Next wave of social networks @ work
      • Analytics – big brother is here to stay
      FS ICT WEBSTOCK PRESENTATION
    • The Evolution of Enterprise Social Networking
      •  
      FS ICT WEBSTOCK PRESENTATION
      •  
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      •  
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      As the Consumer Web 2.0 World Immerses Itself into the Enterprise… Enterprise 2.0 Has Emerged as the Next Wave of Employee Productivity
    • Businesses of All Sizes Are Moving Forward with Investments FS ICT WEBSTOCK PRESENTATION Source: Frost & Sullivan Q16. Thinking about the next 12 months, how do you anticipate your organization’s overall usage of social networking will change? / Indicates significantly higher/lower than comparison group at the 95% level.
    • Most Enterprises Do Find Consistent Value FS ICT WEBSTOCK PRESENTATION Source: Frost & Sullivan Q20. What overall trend do you foresee for social networking at your company over the next 12 months?
    • 1-2-3
      • Social Networks – it’s all grey matter
      • Next wave of social networks @ work
      • Analytics – big brother is here to stay
      FS ICT WEBSTOCK PRESENTATION
    • Making sense of noise…
      • Social persuasion makes us tick
      • - six degrees of separation…
      FS ICT WEBSTOCK PRESENTATION
      • Influencers, prince & farmer’s daughter identifiers, human capital management (no more deadweights)
      • Next wave of marketing will be based on some degree of Social Network Analysis
    • How many of us are actually influencers? GSM Operator 1 (6.2m) GSM Operator 2 (40m) Finance (10m) Retail (1.5m) Social network coverage 95% 93% 45% 55% % of opinion leaders Number of followers of each opinion leader:
      • Churn
      5.5 4 3.5 2.5
      • Content (VAS)
      8.4 4.9 -- --
      • Product/Service
      8.25 5 3.25 5.25
    • How many of us are actually influencers? GSM Operator 1 (6.2m) GSM Operator 2 (40m) Finance (10m) Retail (1.5m) Social network coverage 95% 93% 45% 55% % of opinion leaders 9.28% 8.7% 12% 8% Number of followers of each opinion leader:
      • Churn
      5.5 4 3.5 2.5
      • Content (VAS)
      8.4 4.9 -- --
      • Product/Service
      8.25 5 3.25 5.25
    • Results The proof is in the pudding?! Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Total Total downloads 98 224 316 429 704 546 655 643 3725 Penetration rate 3.7 % Opinion leader uptake 78 142 115 83 61 34 27 30 570 Opinion leader uptake %   7% Follower Uptake 20 82 201 346 643 622 628 613 3155 Social Viral Gain 0.3 0.6 1.7 4.2 10.5 18.3 23.3 20.4 5.5
    • Results analysis Meaning that the chances of a customer to download is 5.2 times higher if he has a friend that downloaded it. X5.2 Influence Factor = 5.2 Meaning that every influencer made another 5.5 customer download (compare to 0.23 in none influencers) <1.23 Influencer Viral Factor = 5.5 Meaning that the chances of a customer, who is in the top 10% inbound influence group, to download, is 17 times higher if he has a friend that downloaded it X17 Top 10% inbound influence factor = 17 Meaning that it will take 1.33 to spread Viral Speed = 1.33 Social networks are wide and rapid
      • ANAL YTICS
      • ASS-U-ME
      The bottom-line of Social Networks FS ICT WEBSTOCK PRESENTATION Behavioural Intelligence
    • Remember....
      • The whole ‘world’ is watching YOU
      FS ICT WEBSTOCK PRESENTATION