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Radu Ionescu
 

Radu Ionescu

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Webstock09

Webstock09

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    Radu Ionescu Radu Ionescu Presentation Transcript

    • Brands & Bloggers Radu Ionescu webstock / sep 09
    • 1999
    • 2005
    • 2007
    • 1999-2009 zeci de campanii de PR
    • LG
    • De la ce am plecat • lansare tv nou • 5 televizoare disponibile ca premii • fara buget media
    • Ce ne doream • buzz pe bloguri si in jurul lor
    • Ideea
    • Ideea 4x 4 castigatori 4 bloggeri 4 concursuri
    • Ideea 4x 1x 4 castigatori 4 bloggeri 4 concursuri
    • Ce au spus cei 4
    • Cum s-a lansat
    • Karaoke party
    • Websiteul
    • Inca 2 agentii s-au implicat...
    • Concursu’ lu’ Manafu
    • Concursu’ lu’ Bobby
    • Rezultate
    • Cifre • 4 saptamani • 10.000 vizitatori unici pe site • 600 inscrieri valide in 4 concursuri (din ~1.200) = >600 de posturi pe bloguri / twitter ref inscriere • 2 alte siteuri LG dedicate concursurilor • 150 posturi pe bloguri despre campanie
    • Alte cifre • 157 bannere pe bloguri (de la Manafu) • 99.99% reactii pozitive • 9.000+ search results pentru LH5000 • LG - brandul nr 1 in zelist.ro • REACH TOTAL: 200.000
    • La capitolul ‘si altele’ • Cel mai cautat produs pe price.ro
    • La capitolul ‘si altele’ • Spoof
    • De ce a functionat?
    • Why it worked • abordare personala a bloggerilor • implicarea in comunitate • entertainment value (de la party la concurs)
    • Next?
    • Concurs LG 2!
    • Concurs LG 2 • cauza CSR • lansare LED • ...recrutam blogger!
    • Thanks. radu