Dan Virtopeanu

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Dan Virtopeanu

  1. 1. What’s next for your mobile phone ? Webstock 2009 Dan Virtopeanu
  2. 2. 1997 - voce 1998 - sms
  3. 3. <ul><li>2000 Internet mobil </li></ul><ul><li>Email </li></ul><ul><li>Wap browser </li></ul>
  4. 4. + 2003 Proiect pilot monitorizari vanzari Rodipet Situatia vanzarilor pe intervale orare pentru fiecare publicatie
  5. 5. <ul><li>2/3 chinezi asculta muzica la mobil </li></ul>“ The cellphone will become the digital music player of choice” Ted Cohen - EMI <ul><li>Peste 2 miliarde de telefoane cu camera foto </li></ul><ul><li>Apeluri video </li></ul>
  6. 6. Mobile TV “ The mobile will be the main device to enjoy radio and TV programmes anytime, anywhere” – Yun-Joo Jung KBS 2005
  7. 7. Check in folosind telefonul mobil introdus de Finnair din 2001
  8. 8. Plati cu telefonul mobil <ul><li>Pentru tranzactii online, abonamente, parcare, etc </li></ul><ul><li>Transfer de bani, plati de facturi </li></ul><ul><li>Achizitia de produse la puncte de vanzare </li></ul>
  9. 9. LOCALIZARE Oprirea motorului masinii cu un SMS si primirea coordonatelor prin SMS
  10. 10. Pornirea climatizarii in drum spre casa folosind mobilul
  11. 11. Augmented Reality IKEA
  12. 12. ∞ What’s next for your mobile phone
  13. 13. http://mobilemarketer.ro [email_address]

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