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Catalin Zorzini
Catalin Zorzini
Catalin Zorzini
Catalin Zorzini
Catalin Zorzini
Catalin Zorzini
Catalin Zorzini
Catalin Zorzini
Catalin Zorzini
Catalin Zorzini
Catalin Zorzini
Catalin Zorzini
Catalin Zorzini
Catalin Zorzini
Catalin Zorzini
Catalin Zorzini
Catalin Zorzini
Catalin Zorzini
Catalin Zorzini
Catalin Zorzini
Catalin Zorzini
Catalin Zorzini
Catalin Zorzini
Catalin Zorzini
Catalin Zorzini
Catalin Zorzini
Catalin Zorzini
Catalin Zorzini
Catalin Zorzini
Catalin Zorzini
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Catalin Zorzini

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Webstock09

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  • 1. Launching a Successful Niche Blog <ul><li>zorzini.ro | inspiredm.com | okapipr.com </li></ul>HELLO!
  • 2. Launching a Successful Niche Blog
  • 3. Menu <ul><ul><li>  To Blog or Not to Blog?! </li></ul></ul><ul><ul><li>  Find Your Niche </li></ul></ul><ul><ul><li>  Preparations </li></ul></ul><ul><ul><li>  Start Blogging </li></ul></ul><ul><ul><li>  Smart Blogging </li></ul></ul><ul><ul><li>  Become Popular </li></ul></ul><ul><ul><li>  Drive Traffic & Get Some  Social Love </li></ul></ul><ul><ul><li>  Monetize </li></ul></ul><ul><ul><li>  Become a Top Dog </li></ul></ul><ul><ul><li>  Help Others </li></ul></ul>
  • 4. Imma let you start but.. You should know that this is NOT a Get Rich Quick magic formula. You must work your ass !
  • 5. 1. To Blog or Not to Blog
  • 6. 1. To Blog or Not to Blog <ul><li>YES </li></ul><ul><ul><li>  you have quite some spare time </li></ul></ul><ul><ul><li>  you're creative </li></ul></ul><ul><ul><li>  you're not afraid to learn </li></ul></ul><ul><li>  </li></ul><ul><li>NO </li></ul><ul><ul><li>you can't manage negative feedback </li></ul></ul><ul><ul><li>you want to get rich in three months </li></ul></ul><ul><ul><li>you don't have another job </li></ul></ul>
  • 7. 2. Find Your Niche
  • 8. 2. Find Your Niche <ul><li>stuff you do + stuff you like + things you want to learn   </li></ul><ul><li>  - boring stuff - non lucrative things </li></ul><ul><li>= COOL THING         </li></ul>
  • 9. 2. Find Your Niche / Inspired Mag <ul><ul><li>make a research on the BuySellAds advertising marketplace </li></ul></ul><ul><ul><li>find out who are the biggest advertising sellers </li></ul></ul><ul><ul><li>could you do something like that? </li></ul></ul><ul><ul><li>what should you do better? </li></ul></ul>
  • 10. 2. Find Your Niche / Tips <ul><ul><li>Design Blogs * slick design is a Must! </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Freelancing Tips & Tricks </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Mobile Apps  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Web & Air Apps </li></ul></ul>
  • 11. 3. Preparations
  • 12. 3. Prepare <ul><ul><li>  come up with a creative name  </li></ul></ul><ul><ul><li>  hire / ask a friend to make you a cool identity </li></ul></ul><ul><ul><li>  buy a domain * short & easy to spell .com from GoDaddy </li></ul></ul><ul><ul><li>  get a premium Wordpress theme * Theme Forest </li></ul></ul><ul><ul><li>  customize it </li></ul></ul><ul><ul><li>  buy some cheap US hosting * Aplus.net </li></ul></ul><ul><ul><li>  install a tarcking service * Woopra or Analytics </li></ul></ul><ul><ul><li>  fine tune your blog * RSS feed, sidebar, About page, footer </li></ul></ul>
  • 13. 4. Start Blogging
  • 14. 4. Start Blogging <ul><ul><li>  see what the other bloggers in your niche write about </li></ul></ul><ul><ul><li>  think of similar things but from a different perspective </li></ul></ul><ul><ul><li>  write ideas all day * ar work </li></ul></ul><ul><ul><li>  write around three posts per week </li></ul></ul><ul><ul><li>  create powerful titles  </li></ul></ul><ul><ul><li>  take your time to find some cool visuals for every post </li></ul></ul><ul><ul><li>  use a spell checker </li></ul></ul><ul><ul><li>  use tags and friendly permalinks </li></ul></ul><ul><ul><li>  repeat the above </li></ul></ul>
  • 15. 5. Smart Blogging
  • 16. 5. Smart Blogging <ul><ul><li>  make at least one killer post per week </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  don't be afraid to comment on competitor's blogs </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  innovate! the most people are boring </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  don't be TOO original </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  don't have too high expectations </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  don't forget to write down every single idea! </li></ul></ul>
  • 17. 6. Become Popular
  • 18. 6. Become Popular <ul><ul><li>  make new friends </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  use a shiny RSS feed icon and subscribers counter </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  ask friends to comment  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  reply to all comments and emails  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  surprise your readers </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  guest blog for other blogs in your niche </li></ul></ul>
  • 19. 7. Get Some Social Love
  • 20. 7. Drive Traffic & Get Some Social Love <ul><ul><li>  write great content and the the traffic will come </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  begin to write on a daily basis </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  write sharable & bookmarkable posts </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  create clickable titles </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  follow lots of relevant people on Twitter </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  shoot daily tweets and jump in relevant conversations </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  don't overshare </li></ul></ul>
  • 21. 7. Drive Traffic | Case Study <ul><li>Inspired Magazine stats after the first six months: </li></ul><ul><ul><li>6.000 daily visitors </li></ul></ul><ul><li>  </li></ul><ul><ul><li>14.000 daily views </li></ul></ul><ul><li>  </li></ul><ul><ul><li>9.000 RSS subscribers </li></ul></ul><ul><li>  </li></ul><ul><ul><li>20.000 Twitter followers </li></ul></ul><ul><li>  </li></ul><ul><ul><li>2.700 weekly retweets </li></ul></ul>
  • 22. 7. Get Some Social Love | Tips <ul><ul><li>  Social Media has overtaken porn as the #1 Web activity </li></ul></ul><ul><ul><li>  Facebook just hit 300 million active users </li></ul></ul><ul><ul><li>  Twitter will hit 18 million users by the end of 2009 </li></ul></ul><ul><ul><li>  you must focus on the most popular services for your niche </li></ul></ul><ul><ul><li>  Twitter is the most popular social outlet for the design, development, and freelancing niches </li></ul></ul><ul><ul><li>  Twitter and Stumble Upon became a bigger traffic source than Digg </li></ul></ul><ul><ul><li>  there are various social news and social bookmarking services for every niche </li></ul></ul><ul><li>  </li></ul>
  • 23. 8. Monetize
  • 24. 8. Monetize <ul><ul><li>  add some banners * BSA works best for those niches </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  make a research to find relevant advertisers </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  email possible advertisers  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  use legit affiliate services: sell Wordpress themes, HTML templates, iPhone Apps, hosting services -> full list @ the end </li></ul></ul><ul><li>  </li></ul><ul><ul><li>create smart infomercials / paid reviews </li></ul></ul>
  • 25. 9. Become a Top Dog
  • 26. 9. Become a Top Dog <ul><ul><li>  build relationships with your competition </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  interact with them on Twitter, Facebook, Digg & so on  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  guest blog for the top 10 blogs in your niche  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  exchange links with other top dogs  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  hit the homepage of social outlets (try some networking) </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  deliver quality content on a daily basis no matter what </li></ul></ul>
  • 27. 10. Help Others
  • 28. 10. Help Others <ul><ul><li>  promote cool newcomers on your blog </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  share the social love with the others </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  give free tips & tricks </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  add fresh links to your blogroll no matter what Google PR they have </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  drink some beers with local bloggers </li></ul></ul>
  • 29. More Links <ul><li>live case study > Inspired Magazine inspiredm.com   </li></ul><ul><li>  </li></ul><ul><li>social strategy > Okapi PR okapipr.com   </li></ul><ul><li>  </li></ul><ul><li>research > BuySellAds buysellads.com </li></ul><ul><li>live analytics > Woopra woopra.com </li></ul><ul><li>competition tracking > Compete compete.com </li></ul><ul><li>  </li></ul><ul><li>follow social comments live  > UberVu ubervu.com </li></ul>
  • 30. THANKS! @zorzini

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