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Catalin Zorzini
 

Catalin Zorzini

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    Catalin Zorzini Catalin Zorzini Presentation Transcript

    • Launching a Successful Niche Blog
      • zorzini.ro | inspiredm.com | okapipr.com
      HELLO!
    • Launching a Successful Niche Blog
    • Menu
        •   To Blog or Not to Blog?!
        •   Find Your Niche
        •   Preparations
        •   Start Blogging
        •   Smart Blogging
        •   Become Popular
        •   Drive Traffic & Get Some  Social Love
        •   Monetize
        •   Become a Top Dog
        •   Help Others
    • Imma let you start but.. You should know that this is NOT a Get Rich Quick magic formula. You must work your ass !
    • 1. To Blog or Not to Blog
    • 1. To Blog or Not to Blog
      • YES
        •   you have quite some spare time
        •   you're creative
        •   you're not afraid to learn
      •  
      • NO
        • you can't manage negative feedback
        • you want to get rich in three months
        • you don't have another job
    • 2. Find Your Niche
    • 2. Find Your Niche
      • stuff you do + stuff you like + things you want to learn  
      •   - boring stuff - non lucrative things
      • = COOL THING        
    • 2. Find Your Niche / Inspired Mag
        • make a research on the BuySellAds advertising marketplace
        • find out who are the biggest advertising sellers
        • could you do something like that?
        • what should you do better?
    • 2. Find Your Niche / Tips
        • Design Blogs * slick design is a Must!
      •  
        • Freelancing Tips & Tricks
      •  
        • Mobile Apps 
      •  
        • Web & Air Apps
    • 3. Preparations
    • 3. Prepare
        •   come up with a creative name 
        •   hire / ask a friend to make you a cool identity
        •   buy a domain * short & easy to spell .com from GoDaddy
        •   get a premium Wordpress theme * Theme Forest
        •   customize it
        •   buy some cheap US hosting * Aplus.net
        •   install a tarcking service * Woopra or Analytics
        •   fine tune your blog * RSS feed, sidebar, About page, footer
    • 4. Start Blogging
    • 4. Start Blogging
        •   see what the other bloggers in your niche write about
        •   think of similar things but from a different perspective
        •   write ideas all day * ar work
        •   write around three posts per week
        •   create powerful titles 
        •   take your time to find some cool visuals for every post
        •   use a spell checker
        •   use tags and friendly permalinks
        •   repeat the above
    • 5. Smart Blogging
    • 5. Smart Blogging
        •   make at least one killer post per week
      •  
        •   don't be afraid to comment on competitor's blogs
      •  
        •   innovate! the most people are boring
      •  
        •   don't be TOO original
      •  
        •   don't have too high expectations
      •  
        •   don't forget to write down every single idea!
    • 6. Become Popular
    • 6. Become Popular
        •   make new friends
      •  
        •   use a shiny RSS feed icon and subscribers counter
      •  
        •   ask friends to comment 
      •  
        •   reply to all comments and emails 
      •  
        •   surprise your readers
      •  
        •   guest blog for other blogs in your niche
    • 7. Get Some Social Love
    • 7. Drive Traffic & Get Some Social Love
        •   write great content and the the traffic will come
      •  
        •   begin to write on a daily basis
      •  
        •   write sharable & bookmarkable posts
      •  
        •   create clickable titles
      •  
        •   follow lots of relevant people on Twitter
      •  
        •   shoot daily tweets and jump in relevant conversations
      •  
        •   don't overshare
    • 7. Drive Traffic | Case Study
      • Inspired Magazine stats after the first six months:
        • 6.000 daily visitors
      •  
        • 14.000 daily views
      •  
        • 9.000 RSS subscribers
      •  
        • 20.000 Twitter followers
      •  
        • 2.700 weekly retweets
    • 7. Get Some Social Love | Tips
        •   Social Media has overtaken porn as the #1 Web activity
        •   Facebook just hit 300 million active users
        •   Twitter will hit 18 million users by the end of 2009
        •   you must focus on the most popular services for your niche
        •   Twitter is the most popular social outlet for the design, development, and freelancing niches
        •   Twitter and Stumble Upon became a bigger traffic source than Digg
        •   there are various social news and social bookmarking services for every niche
      •  
    • 8. Monetize
    • 8. Monetize
        •   add some banners * BSA works best for those niches
      •  
        •   make a research to find relevant advertisers
      •  
        •   email possible advertisers 
      •  
        •   use legit affiliate services: sell Wordpress themes, HTML templates, iPhone Apps, hosting services -> full list @ the end
      •  
        • create smart infomercials / paid reviews
    • 9. Become a Top Dog
    • 9. Become a Top Dog
        •   build relationships with your competition
      •  
        •   interact with them on Twitter, Facebook, Digg & so on 
      •  
        •   guest blog for the top 10 blogs in your niche 
      •  
        •   exchange links with other top dogs 
      •  
        •   hit the homepage of social outlets (try some networking)
      •  
        •   deliver quality content on a daily basis no matter what
    • 10. Help Others
    • 10. Help Others
        •   promote cool newcomers on your blog
      •  
        •   share the social love with the others
      •  
        •   give free tips & tricks
      •  
        •   add fresh links to your blogroll no matter what Google PR they have
      •  
        •   drink some beers with local bloggers
    • More Links
      • live case study > Inspired Magazine inspiredm.com  
      •  
      • social strategy > Okapi PR okapipr.com  
      •  
      • research > BuySellAds buysellads.com
      • live analytics > Woopra woopra.com
      • competition tracking > Compete compete.com
      •  
      • follow social comments live  > UberVu ubervu.com
    • THANKS! @zorzini