Business Planning

How understanding your “Why”…
…can make you better at How you do
What you do

The Economy
You?

Pressure leads to more action.
Pressure
Action
Action
vv
Action
Action
Action
Action
Action

You don’t need more action.

You need more of the right actions.

Your Why statement can give you focus.

With personal focus, comes the power to motivate others.

Winning teams are focused on the same goal.

We learned about the “Why”
from Simon Sinek*
on Ted.com.
*Actually, we learned about Simon’s video at a CART training class taught by Edi Osborne at MentorPlus.com. She’s the visionary behind many of the tools and methods we apply.

There’s an 18 minute video
full of simple ideas…
…that can change the way you think.
And the way you act.

Then we read his book. “Start with Why”.
Now we give them to people.

Why?
Think about it.

Why are you doing this?
You could have been…

A ballerina

A writer

A race car driver
Or anything else in the world.

But you’re doing this.
Why?

Basically, the Why is about understanding your core beliefs.
Start there, figure out Why you do what you do.
Then look at How and What you do.

Why
are a bunch of accountants talking about this?

You might think accountants are just interested in numbers.
Net Income $450,000.00
Form 1040
8,500 cases of 2005 Cabernet Sauvignon in inventory
In our case, you are partially right.
(Um, actually it’s closer to 32.675% right.)

Because numbers tell a story about your business.
We do care about numbers.
5 years of profitable growth
400 new wine club members added this year
96 points from Wine Spectator

But rather than serving as historians, who help you record the details of your story, after the fact…

… we are facilitators, helping you create the
future of your dreams.

… we are facilitators, helping you create the
future of your dreams.
Increase your total profits by selling one more bottle of $60 cab per day.
If you discount your wines by 10% you must sell 25% more units at a 50% margin to break even.
You can improve your cash flow by $100,000 if you collect one day sooner on each of your outstanding customer accounts.

We can’t
help you create a future …

… you haven’t yet
envisioned.

How to get started
Watch the Simon Sinek video
Share the video with your team
Answer the question Why? As a group
Capture the company Why
Review your marketing message – look out for excessive copy related to your How and What.

Our Why
We believe customers have the best answers. So we listen to them.
We believe employees have the best ideas. So we trust them.
We believe Napa Valley is the best place to work, live and visit. So we work to protect it. We live to enjoy it. We savor the company.

What do you believe?

Business Planning

by Geni Whitehouse on Feb 23, 2011

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Business Planning — Presentation Transcript